Widen’s 2018 Year in Review

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Widen celebrates 70 years of business in 2018

2018 was a phenomenal year of growth for Widen and our Collective community! We celebrated 70 years of business and are ready for the next 70 as we work to become the most admired company in the world. We welcomed over 40 new Wideneers to the family between our North American headquarters in Madison, Wisconsin; and European headquarters in London. Our teams are proud to serve hundreds of the world’s most influential brands and a global community of 500,000 marketers, designers, salespeople, and technologists.

We are thrilled to remain a best place to work and a Worldblu Freedom-Centered Workplace, earning a top practice award for Purpose+Vision. We also earned some tremendous recognition in the content industry as one of the EContent100 companies that matter most in digital content. And we are proud of the additional honors received in the digital asset management industry, including:

We continue to channel all of this exciting growth into a new era of digital content solutions and services focused on solving problems across the content lifecycle.

Solutions designed to change the way you work

We released multiple solutions for brand, video, and creative management empowering marketers to create compelling, meaningful, and measurable digital experiences.

Noteworthy updates across the Widen Collective® include:

  • An improved dashboard message center and search experience

  • Auto-tagging powered by artificial intelligence (AI) from four different specialized services  

  • Brand portals and customizable microsites – no coding required

  • Video portals optimized for video viewing experiences

  • Custom work request forms, multi-stage workflow templates, and video proofing

  • API updates including Workflow endpoints to connect with other project management tools

We also released several new integrations with popular marketing technologies such as Brightcove, Showpad, Tint, Hootsuite and a variety of others. Stay tuned for many more new innovations and integrations in 2019.

Services fit for a wide range of content optimization

2018 was a big year for services! We built out our portfolio to guide you through every step of content creation, management, and distribution. We’re ready whenever you say “can’t Widen just do it?”

Widen Customer Success Team members

The “widened” service line includes:

  • Strategic Consulting services for strategy design, martech mapping, change management, and process improvement

  • Brand Strategy workshops for brand positioning, brand architecture, and brand management best practices

  • Software Consulting services for full-service implementations, metadata and taxonomy development, governance, and site refresh services

  • Managed services for data migration, metadata development, and DAM administration support including metadata entry

  • Design services for custom dashboards, brand portals, and customizable web-to-print templates

  • Content Production services for color retouching, catalog production, and digital imaging for e-commerce experiences

  • Workflow Automation services combining content production with DAM administration and other managed services for high-volume image creation and distribution

All of these professional services were launched with one goal in mind: to be the best part of your day, every day. We’ll continue to explore new service offerings in 2019. Just let us know where you need a little extra help!

A global community of marketers and creators

The loyal Widen Collective customer base – including librarians, creatives, and technologists – came together in many different community forums. New in 2018, we added Widen User Groups for friendly meetups in over a dozen different locations including Atlanta, Boston, Chicago, Copenhagen, London, Madison, Milwaukee, San Francisco, Seattle, St. Louis, Toronto, and the Twin Cities.

Growing community hotspots across the U.S. also became home to Widen Workshops in Atlanta, Boston, Chicago, New York, and San Francisco. Be sure to check out our 2019 Workshop schedule.

Chicago Widen Workshop

In October, over 170 customers joined us to “Create the Moment” with three days of learning, networking, and fun at the seventh annual Widen Summit in Madison. We’re already looking forward to next year so be sure to save the date: October 7-9, 2019. Subscribe to Summit updates.

Widen Summit 2018 Customer Keynote

And Widen Essentials – live training for new customers and administrators – continues to be a favorite immersive learning event for those seeking a DAM bootcamp.

Look for a new and improved Widen online community forum coming in 2019!

Content-driven experiences and thought leadership

We’ve continued to support the Widen user community with a mix of content-driven experiences and thought leadership opportunities that encourage the growth and development of Widen customers, partners, and researchers around the world.

Online learning opportunities were aplenty with the debut of Widen Live!, a regular webinar series covering some of the hottest topics in digital asset management and beyond. Check back soon for our 2019 webinar schedule and watch some of our most popular 2018 webinars on-demand, including DAM in MarTech and Mapping your Martech Stack.

Widen University was relaunched with all new online training content for DAM education and Widen Collective core concepts.

An all-new Widen Podcast series was also introduced to give Widen customers a platform to share insights and hear best practices from people like you who’ve “been there, done that.”

The second-annual Widen Connectivity Report provided insight into six golden findings about customer experience, AI, personalization, data analytics, and digital transformation. Check out the full report and let us know if you’re interested in participating in the 2019 study.

Widen Connectivity Report

We thank all of our customers, partners, and employees for sharing your passions for learning and growth all year long!

Stay tuned for more greatness to come from Widen in 2019

Contact us to learn more about any of the topics featured in this blog.

Subscribe to our newsletter and blog, or follow us on LinkedIn, Facebook, Instagram or Twitter to stay connected.

Wondering what’s ahead for martech in 2019? Check out this article published in MarTech Advisor by two of Widen’s leading consultants.

Topics: Culture & Company

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