3 (Powerful) stories of asset performance data for your next content strategy meeting

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Insights, a new analytics tool for the Widen Media Collective, combines web analytics and DAM data to show you where your assets are published, who’s using them, and how they’re performing over time.

To help spark your curiosity, we’re sharing three powerful stories from Media Collective customers who use Insights to capture and analyze data and apply it to strategy conversations around the marketing table. Check out the slide deck for more on these stories, including:

  • How Carnival Cruise Lines proved an experimental new video format was successful
  • HON Office Furniture’s approach to uncovering performance of their brand assets
  • University of Michigan Athletics measures recruitment efforts across the world with video data

View the slide deck below. We invite you to share your Insights story.

What can you do today to create your own Insights story? Our advice: get curious! Challenge yourself to 5 minutes each day to play with a data point that is meaningful to you and your goals. Over time, you’ll find tracking analytics is effortless...and incredibly fruitful to your team’s content strategy.

Check out our recent Insights webinar as part of the Widen Summit webinar series to learn more.

If you’re a Widen customer, we’d love to hear what you think of your monthly Insights email! What does it tell you? Have you shared it? Have you made any adjustments as a result?

Here’s a sample from the Widen internal DAM site.

January 2016 Insights Snapshot from the Widen Media Collective

Request a demo to see how you can use the Media Collective Insights to help drive your content strategy.

Topics: Customer Stories, Content, Marketing

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