3 Steps to Calculating ROI for your Digital Asset Management Project

by ,


ROI calculator“ROI takes center stage at CMO summit” was one of the headlines from the February 11 edition of the BtoB Magazine for Marketing Strategists.  The author of the article, Kate Maddox, explained “Proving ROI, using new technologies and leveraging partner marketing were key topics at Red Herring's CMO 2008 conference in San Diego last week.”

With that as the indication that ROI is what marketing executives want, than ROI is what you get (with Widen as your technology partner).  Ok, enough marketing…let’s find out how we can calculate a hard ROI on your DAM project. 

How to calculate a tangible ROI in 3 easy steps:

1.  Existing Process per Request

Things to consider:  How long does it take to locate digital assets?  How many minutes are spent on manual conversions?  How long does it take to organize the files, burn a CD, and prepare it to ship?  

2.  Ongoing / Redundant Costs

Things to consider:  How much money is spent on materials and shipping?  What about labor costs?  Are re-work and redundant photography and prepress costs a factor?

3.  I.T. Maintenance / Storage Costs

Things to consider:  How many hours per week are spent to support existing processes and maintenance?  How many dollars per year are spent on hardware expenditures and dedicated bandwidth? 

Calculate your own DAM ROI

Total Digital Asset Management ROI

Visit http://digitalassetmanagement.com/return-on-investment.php. 

We’ll continue to discuss more of the intangible factors of your digital asset management ROI throughout the life of this blog.

comments powered by Disqus

The Widen Blog

Where marketing and creative teams find actionable advice, practical resources, and success stories to flourish in a world connected by content.


Like what you're reading?

We can send you our best articles.

Widen Wins!


Widen Named Software Company of the Year in SIIA CODiE Awards

Read the article


Gain the competitive edge


Read this guide to learn how to elevate your brand management to win with customer experience.

Get the paper

Are you ready for a DAM solution of your own? Get Started