A few things to consider when looking for DAM software

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How to start navigating the digital asset management vendor mazeThe search for the best digital asset management software for your company can be daunting. While looking at digital asset management programs, many people realize that there are a lot more features and tools available than they imagined. That makes it much harder to pick out the right system when you have no idea what your needs are to begin with. To bring some clarity, you should look into the DAM needs of your company before actually searching for vendors.

If you can pin down what you need to accomplish with a DAM system, you’ll be on the right track. Your goals might include things like preservation of digital assets, easy file format conversions, and certain metadata functionality. You also need to decide whether the system should be used for just one office or on a much larger scale that includes a broader user base.

Another great way to get prepared to narrow your search for a DAM vendor is by thinking about the problems that you would like the DAM system to solve. Investigate how and where digital asset management tools are needed and formulate questions based on that. Come up with your own questions that get at the heart of your DAM needs and use those when speaking with vendors. This will give you a clearer idea of whether a vendor can provide the solutions you’re looking for. If you don't thoroughly investigate your particular needs for a DAM system, you will probably overlook some important areas that require digital asset management and will likely end up with a system that provides a partial solution.

Before speaking with any vendors, you also need to have a fair idea about the contents of your digital image library and other asset archives. Know what you have and what the company plans on producing to see if vendors have software that can handle the numbers and types of assets at your disposal.

The way in which users will search for assets is another thing you need to take into consideration before speaking with vendors. Although vendors that offer DAM in a software-as-a-service platform will probably help you come up with the best metadata schemas for your situation, it's still good to have a general idea of the types of structure you hope to use. Think of a search criteria that will be easy for users and allow them to quickly and efficiently find assets.

To learn more about what to ask when looking for the right digital asset management programs, see this white paper written by one of the top experts in the field of digital asset management.

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