A SaaSy Summer Rant

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It’s funny about blogging.  It’s all the rage yet I struggle with it all the time.  I’ve got friends who blog, friends who read blogs, and those that think a blog is some sort of medieval torture device.  Personally, I fall somewhere in the middle.  There must be some sort of writer’s blog specifically devoted to blogging.  So today’s topic is…  What IS today’s topic going to be about?  How about Widen’s Summer Release for our digital asset management applications?  I’ve been in the midst of our Summer Release for over a month now.  You see at Widen, we release new features and functionality to our marketing software three times a year – whether you like it or not!  Seriously though, with our software-as-a-service model, we constantly develop new features and functionality for our applications ALL YEAR ROUND.  And in the summer, winter, and spring we roll out the ‘new stuff’ to our clients – and provide a good chunk of it – free of charge!  What is that crazy talk?  Free?  I know what you are thinking, “Are you telling me that you don’t force your clients to BUY all the new stuff like you would if you were buying the latest installed software version?  Sweet!”  That’s right kids, we here at Widen actually do development of stuff to benefit our clients because we want to make our applications better FOR THEM!  Now don’t get me wrong, we charge for some of the new stuff (you know, that stuff that developers have been working on for eons and is so insanely cool that you just HAVE to charge for it).  But the nuts and bolts stuff – free!  On-the-house!  Complimentary!  Three times a year, baby!  I’d love for installed media asset management software companies to beat that!

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