Guest Blog Post from Karin Schei, Widen Marketing Coordinator
With the ever changing advancements in marketing software, the world of digital asset management is constantly evolving. Today, there is a greater demand for the creation and consumption of digital media than ever before and that means here at Widen, we are constantly developing ways for clients to manage and deliver rich media. Right now, we are working on a new feature that will allow clients to create a direct link to digital assets stored in the master repository to the online medium where they are used and consumed. This means no more worrying about whether updates within the DAM system are being received by everyone – with DAM as the master platform – it automatically takes place. This process also allows marketers, webmasters and designers to refrain from duplicating digital asset repositories in other locations for that particular online medium – web content management, e-commerce websites, email marketing, etc. – which ensures brand consistency. More details to come on this exciting new step in digital asset management.