adidas Group Sports Licensed Division - An interview with a Widen DAM and premedia customer

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Over the last several weeks, we shared installments of an interview with Brunswick Bowling and Billiards' Mike Krause. Mike explained that having Widen's DAM software as part of the Brunswick communications tool set has made the Brunswick team more efficient, more effective and more satisfied with its digital asset workflows.

This week, we're introducing a new interview series here on the blog. This time, it's an interview with Bob MacCowan of the adidas Group's Sports Licensed Division.

The Widen works with the adidas Group's Sports Licensed Division in both digital asset management and premedia services. The alliance is strong and founded in both companies' passions for creativity and effective communication.

"Together, we're going to go somewhere special," MacCowan said.

Our DAM software has helped adidas SLD become more responsive, more competitive and more competent in the marketplace, where its images have become ubiquitous in any plae where consumers are looking for licensed apparell.

How can rich media management powered by Widen's software-as-a-service DAM help your brand? What is it about Widen that would make people at one of the best-known names in apparell look forward to ten more years of this "alliance"?

Watch recorded demos of our system to find out for yourself.

Topics: Customer Stories

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