And the winner is...

by ,

...Blu-ray. Toshiba said Tuesday it will no longer develop, make or market HD DVD players and recorders, handing a victory to rival Blu-ray disc technology in the format battle for next-generation video.

What does this mean for Digital Asset Management, and/or Video Asset Management?

2 things I see.

1. A standardized delivery format for HD video. Third party software and hardware developers have held off until a winner emerged. You should now see a flood of lower-cost hardware, set-top players, drives, and integration into popular editing platforms. Digital Asset Management integrators will be looking for authoring tools to use to offer Blu-ray authored disks as another video delivery option. This would allow a VP of Marketing to order a customized, High Def video sent to a prospect, without involving high cost media personel.

2. Higher capacity Data movement alternative to high cost bandwidth. While bandwidth is always coming down in price, it is still not "Cheap." The need to move large amounts of data between two people or businesses is increasing. The question is,…how often will the transfer take place? If it happens regularly, purchasing bandwidth is probably the best solution. If it happens infrequently, your current internet pipe might choke on large amounts of data, or take forever to transfer. With Blu-ray, you now have 10 times the data capacity of DVD’s, making your Gigabyte to FedEx dollar ratio more attractive.

What does this mean for me?

My wife is happier than I am about there being a winner. You see, we got married last summer, and to save some dough, I hired 2 guys to shoot video,…in HD. I told my wife I would edit the footage to save money, but I would start it when a HD disk format winner emerged. I thought I had bought myself more time.

comments powered by Disqus

The Widen Blog

Where marketing and creative teams find actionable advice, practical resources, and success stories to flourish in a world connected by content.

Like what you're reading?

We can send you our best articles.

Widen Wins!

Widen Wins "Best Digital Asset Management Platform (DAM)" at ClickZ Marketing Technology Awards

Widen Wins "Best Digital Asset Management Platform (DAM)" at ClickZ Marketing Technology Awards

Read the article


Justifying DAM Guide


Read this guide to learn how to calculate and justify the value of DAM to your organization

Get the free guide


Creative Harmony Guide

The Content Wrangler's Guide to Creative Harmony

Read this guide to help you elevate your brand with better file organization, sharing, and analytics in order to keep your content and your sanity in check.

Get the free guide


Video Guide

A Marketer's Guide to the Video Galaxy

This guide will explain how the right tools, and optimizing your video workflow can have a serious impact on internal cost savings, and increased sales.

Get the guide


Brand Guide

How to Make Youe Brand a Pillar of Strength

The simple strategies in this guide will help you tackle brand management successfully, one step at a time.

Get the guide


Are you ready for a DAM solution of your own? Get Started