...Blu-ray. Toshiba said Tuesday it will no longer develop, make or market HD DVD players and recorders, handing a victory to rival Blu-ray disc technology in the format battle for next-generation video.
What does this mean for Digital Asset Management, and/or Video Asset Management?
2 things I see.
1. A standardized delivery format for HD video. Third party software and hardware developers have held off until a winner emerged. You should now see a flood of lower-cost hardware, set-top players, drives, and integration into popular editing platforms. Digital Asset Management integrators will be looking for authoring tools to use to offer Blu-ray authored disks as another video delivery option. This would allow a VP of Marketing to order a customized, High Def video sent to a prospect, without involving high cost media personel.
2. Higher capacity Data movement alternative to high cost bandwidth. While bandwidth is always coming down in price, it is still not "Cheap." The need to move large amounts of data between two people or businesses is increasing. The question is,…how often will the transfer take place? If it happens regularly, purchasing bandwidth is probably the best solution. If it happens infrequently, your current internet pipe might choke on large amounts of data, or take forever to transfer. With Blu-ray, you now have 10 times the data capacity of DVD’s, making your Gigabyte to FedEx dollar ratio more attractive.
What does this mean for me?
My wife is happier than I am about there being a winner. You see, we got married last summer, and to save some dough, I hired 2 guys to shoot video,…in HD. I told my wife I would edit the footage to save money, but I would start it when a HD disk format winner emerged. I thought I had bought myself more time.