As the need for website engagement grows, so does the need for DAM software

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Internet marketing is an essential part of marketing campaigns. Businesses of all stripes have rushed to figure out which strategies are most effective at helping them thrive and expand in a competitive marketplace. Tools like email marketing, newsletters, and social media have all become important parts of online marketing strategies.

An eMarketer article goes so far as to categorize such strategies as “mainstream marketing tactics.” Hosting original video content is also mentioned as having become mainstream. Even the use of secondary tactics such as social apps, webinars, and branded games has increased. All of these strategies are deployed to boost engagement of branded websites. The idea is that the more branded games a potential customer plays and the more branded social apps a prospect uses, the more likely it is they will with the brands that created those experiences. The same goes for branded emails, emails newsletters, social media interaction, and video content.

Your content’s audiences aren’t going to be convinced to buy from you regardless of the content’s quality. You need good stuff in your digital asset library. People expect online content that provides them with something of value — for instance, online videos that inform and entertain rather than content blatantly trying to sell a product or service. The fickle nature of online consumers also translates to a need for more assets. This is especially the case when working with social media platforms where interaction is fast and furious. To keep up with the increased need for assets, digital asset management programs have become a necessary tool for successful online marketing campaigns.

DAM software is essential for fast-paced, online marketing because:

  • It makes it easier to reformat branded content: Quick and easy use of assets on different platforms requires a DAM system that can immediately reformat assets. This adds the type of efficiency needed for quick distribution of valuable assets on social media sites, via emails, and other avenues.
  • Cloud-based DAM eliminates bandwidth concerns: More assets and online video viewing translate to heavy bandwidth needs. Going with a cloud-based DAM solution puts that burden on servers that are more powerful than anything your organization is likely able to support. That means you never ned to be afraid of your message being too effective.

To see how a cloud-based digital media asset management system can improve your online marketing campaigns, sign up for a free trial of a Widen software-as-a-service DAM system today.

Topics: Resources

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