Video continues to grow as a vital resource in digital marketing and e-commerce. According to HubSpot’s 2021 State of Video Report, 94% of people report watching explainer videos to learn about products, and 84% of those viewers are swayed to make purchases. All signs point to continued growth in video’s role through 2022 and beyond. With approaching 5G download speeds predicted at 1GBS to 10GBS, video consumption is going to skyrocket and brands need to keep up.
Companies could soon find themselves with hundreds, thousands, or tens of thousands of video files to manage — if they don’t already. Any brand that wants to spend more time making high-quality videos and less time trying to find the right files needs to understand video asset management and the technology that makes it possible. To get a better understanding of what video asset management entails, let’s start by defining what it is.