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Al Falaschi

Al Falaschi

Al has deep roots in dealing with digital audio and video dating back to the 1990’s as an independent musician, producer and video editor. The purpose of my blog is to keep you in the loop on what's going on in Widen's world of video handling, in addition to discussing the opportunities and issues with audio, video, and digital asset management. Stay tuned...

Recent posts by Al Falaschi:

Storing Video in Your DAM With the Mezzanine File Format

by Al Falaschi, March 10, 2021


Producing and utilizing digital media files — like images, logos, and pdfs — is an everyday occurrence for most marketers. And many have a digital asset management (DAM) system to help keep this content organized and accessible. Video files, however, are much more dynamic and complex. As a result, we are often asked, “What’s the best video format to upload into my DAM system?”

Let us introduce you to the word “mezzanine.” No, we’re not talking about the middle floor in an office building. In the video world, mezzanine files are compressed videos that take up less space than the full-resolution files, but are high-res enough to be used on the web. They can allow you to conserve storage space without sacrificing the quality that your users need.

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Topics: Video

What to Look for in a Video Archive Solution

by Al Falaschi, March 9, 2021


Over the past decade video content has steadily grown in popularity and importance among marketers. Not only does it have the power to
increase traffic, leads, sales, and audience understanding, but faster connection speeds and improved hardware make daily video consumption the norm. It’s no wonder that 93% of marketers who use video say that it’s an important part of their marketing strategy.

Because video content is an increasingly vital marketing tool, it needs to be managed effectively throughout its lifecycle. Let’s take a closer look at how the right technology can extend the reach and value of video content across phases — including archiving.

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Topics: Video

The Rise of Enterprise Video in Marketing

by Al Falaschi, March 3, 2021


For nearly two decades, video has been the rising star of marketing. It started gaining speed alongside the launch of YouTube in 2005, and all signs point to continued growth through 2021 and beyond. Research from HubSpot found that more than 99% of marketers currently using video will continue to in 2021, and 69% of those who aren’t, plan to start.

This wild popularity almost begs the question — why? Are businesses just blindly following trends or are their investments in the creation, management, and distribution of video assets more deeply rooted? Let’s have a look.

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Topics: Video

A Guide to Branded Video Content

by Al Falaschi, February 23, 2021


By now, it’s no surprise that video is a popular marketing tool for brands. The numbers are staggering. A whopping
86% of businesses use video content, and 93% of marketers who use video say that it's an important part of their strategy. With over two billion YouTube users it’s no secret why!  

So yes, video is popular. But, just because brands use it and people watch it, doesn’t make all video effective. Video for the sake of video won’t cut it, which is why the savviest of marketers have set their sights on what’s called “branded video.” 

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Topics: Video

Four Tips for Shooting Better Video for the Non-Video Professional

by Al Falaschi, February 16, 2021


Video has proven to be one the best tools — if not the best — for communication and promotion. Its ability to convey and elicit emotions is without equal. So it’s not surprising that video is now the number one form of media used in content strategy, overtaking blogs and infographics. 

And while demand for video is expanding, so are the tools to take high-quality video. Cameras in today’s smartphones have better video capabilities than professional cameras had as little as 10 years ago. With the right knowledge, they can yield extremely high-quality results — without a George Lucas-level budget.

Let’s explore four areas where the right tricks and tips can help your videos look professional and achieve the desired impact:

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Topics: Content, Marketing, Video

The Difference Between YouTube and a DAM System

by Al Falaschi, January 27, 2021


What’s the difference between YouTube and a digital asset management (DAM) system, and which one should I use? These questions are often asked by Widen customers who want to expand their use of the Widen Collective® to manage video assets, and by potential buyers who need a better way to manage their video assets on YouTube. 

DAM software is a content management system with publishing capabilities. YouTube, on the other hand, is a publishing platform and a search engine. So they are actually quite different, and shouldn’t be thought of as “one or the other.” We suggest you use both and have some tips for maximizing the value of each.

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Topics: Marketing, Video

Guide to Storing Video Files in Your DAM System

by Al Falaschi, August 11, 2020

In 2020, 85% of businesses use video as a tool in their marketing strategy. That’s because video works — it can increase traffic, leads, sales, and audience understanding. But, it only works at an enterprise level if you store and distribute your videos strategically.  

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Topics: Video

The University of San Francisco Reduces Brand Asset Requests From Two Weeks to On-demand

by Al Falaschi, October 10, 2017


Do I wait two weeks for a photograph request? Or do I use the same one I’ve already been using? That was a question many at the University of San Francisco (USF) faced.

When we interviewed Tressa Crozier and Candice Pinault Novak, you could feel the pride and importance behind the USF brand. Unfortunately, the cost of providing the assets that embodied the brand came at a cost of time and chaos.

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Topics: Customer Stories, DAM

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