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Al Falaschi

Al Falaschi

Al has deep roots in dealing with digital audio and video dating back to the 1990’s as an independent musician, producer and video editor. The purpose of my blog is to keep you in the loop on what's going on in Widen's world of video handling, in addition to discussing the opportunities and issues with audio, video, and digital asset management. Stay tuned...

Recent posts by Al Falaschi:

What to Look for in a Video Archive Solution

by Al Falaschi, April 20, 2020


Video content continues to grow in popularity and importance among marketers. According to research from Wyzowl, 89% feel video marketing results in positive ROI — up from 33% in 2015 — because it has the ability to increase traffic, leads, sales, and audience understanding. Further, faster connection speeds and improved hardware make daily video consumption the norm.

Because video assets are increasingly vital to current marketing strategies, this content needs to be managed effectively throughout its lifecycle. Let’s take a closer look at how the right technology can extend the reach and value of video content across phases — including archiving.

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Topics: Video

Storing Video in Your DAM with the Mezzanine File Format

by Al Falaschi, January 8, 2019

When implementing a digital asset management (DAM) system, you begin by adding the typical mix of marketing assets, such as images, logos, pdfs, documents, etc. Most of these file types are familiar to the average marketer, until you get to video. Because video files are much larger and more complex than other media files, we are frequently asked, “What’s the best video format to upload into my DAM?”

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Topics: Video

Storing Video Files: Metadata and Other Helpful Information

by Al Falaschi, August 21, 2018

While most marketing teams are creating video content, storing it in a way that’s accessible and usable across multiple platforms is a challenge. Your website, a shared folder, YouTube, Facebook, and other channels all have their challenges. That’s why many businesses are using digital asset management (DAM) systems to manage their video content alongside their images and documents.

In this article, we’ll lay out different metadata you can apply to your videos to make them searchable within your DAM system.

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Topics: Video

The University of San Francisco reduces brand asset requests from two weeks to on-demand

by Al Falaschi, October 10, 2017

Do I wait two weeks for a photograph request? Or do I use the same one I’ve already been using? That was a question many at the University of San Francisco (USF) faced.

When we interviewed Tressa Crozier and Candice Pinault Novak, you could feel the pride and importance behind the USF brand. Unfortunately, the cost of providing the assets that embodied the brand came at a cost of time and chaos.

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Topics: Customer Stories, DAM

What is “The Widen Experience?”

by Al Falaschi, December 15, 2016

A Google search for “digital asset management” will give you hundreds of vendors. Where do you start? Which vendor has what you need? What makes Widen different than other software solution providers? Why should I choose Widen? Our advisors field these questions every day, and our marketing team wanted to help answer them too. So, we embarked on a journey to capture the Widen Experience:

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Topics: Culture & Company, Featured

Nonprofit finds great value in crowdsourcing assets into their DAM system

by Al Falaschi, August 12, 2016

Nikki Lebenson Angulo is a digital communications manager at the Institute of International Education (IIE), which is one of the largest and oldest global nonprofit organizations that administers and manages programs to support international exchange, like The Fulbright Program. They also work with governments around the world to promote the benefits of exchange.

Nikki’s position is critical in helping communicate the value of these programs with visual content that is published on the web, social media and through more traditional methods like newsletters.

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Topics: Photography, Marketing, DAM, Video, Workflow

Hoosier metadaddy? IU uses the Media Collective to manage digital assets

by Al Falaschi, May 24, 2016

Serving more than 100,000 students, Indiana University (IU) provides broad access to undergraduate, graduate, and continuing education for students throughout Indiana, the U.S., and the world, as well as outstanding academic and cultural programs and student services. We recently had a chance to sit down with Eric Rudd, art director, photographer, and producer with the IU’s Communications and Creative Services department. Eric is one of the global admins for IU’s DAM site, and he shared with us their journey of replacing an old DAM system with the Widen Media Collective.

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Topics: Customer Stories, Photography, Marketing, DAM, Workflow

The Widen Collective transformed how a Pro Sports team manages their visual media

by Al Falaschi, May 2, 2016

Widen has over 400 Widen Collective customers in a number of different industries, but few can compete with the fun and excitement of professional sports. The emotion, brand loyalty and fanaticism people have towards “their team” in whatever sport is often unmatched by other aspects in life. The popularity of sports is increasing at an unprecedented rate, largely due to the explosion of different channels fans can use to connect with their team.

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Topics: Customer Stories

It’s all about efficiency for Centria’s DAM

by Al Falaschi, April 8, 2016

Centria is a leading global manufacturer of design and architectural wall paneling used in the construction industry. They’re on the cutting edge of architectural system building technology with a wide variety of products touting advanced thermal and moisture protection technology. Chelsea Rommes is the media and content coordinator at Centria and is the global admin of their Widen Collective site. They rely heavily on their digital asset management (DAM) system to collect images of newly-completed jobs and tag them with the proper metadata so they can be easily found and repurposed by their sales team.

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Topics: Customer Stories, Video

How UMass, uses the Media Collective to manage historical and branded rich media [Video]

by Al Falaschi, March 23, 2016

The University of Massachusetts Amherst (otherwise known as UMass Amherst or simply UMass) is the flagship of the University of Massachusetts system. With approximately 1,300 faculty members and more than 29,000 students, UMass Amherst is the largest public university in New England and is ranked the 29th best public university in the nation. The university has also entrusted the Widen Media Collective to manage and distribute its most important branded and historical visual imagery. We had a chance to sit down with Maile Thiesen, global administrator of the UMass image library, to talk about the university’s past journey in digital asset management (DAM) and where they hope to go in the future with the Media Collective.

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Topics: Customer Stories, Video

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