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Al Falaschi

Al Falaschi

Al has deep roots in dealing with digital audio and video dating back to the 1990’s as an independent musician, producer and video editor. The purpose of my blog is to keep you in the loop on what's going on in Widen's world of video handling, in addition to discussing the opportunities and issues with audio, video, and digital asset management. Stay tuned...

Recent posts by Al Falaschi:

The Media Collective in higher education: An interview with Stewart Dick and Britta Charbonneau of Sheridan College

by Al Falaschi, February 29, 2016

Sheridan has grown from a local college of 400 students in 1967 to one of Ontario’s leading postsecondary institutions, educating approximately 38,000 students every year on four campuses. They help shape the future of our society in the fields of arts, business, community service, health, technology, and the skilled trades. Class was recently in session and we had a chance to sit down with Stewart Dick, senior graphic designer and Britta Charbonneau, eMarketing Technologist with Sheridan College to talk about Digital Asset Management (DAM) in higher ed.

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Topics: Customer Stories, DAMsters

The difference between YouTube and a DAM system

by Al Falaschi, December 22, 2015

What’s the difference between YouTube and a digital asset management (DAM) system (in our case, the Widen Collective®), and how should you utilize each?

The Collective is a video management system with publishing capabilities, and YouTube is a search engine where all the results are video. You shouldn’t think of them as one OR the other. I suggest you use both.

In this article, we’ll be diving into the YouTube part of the equation. To learn more about DAM, visit Widen's What is digital asset management (DAM)? page.

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Topics: Marketing

How valuable is Digital Asset Management for nonprofit organizations?

by Al Falaschi, September 4, 2015

Year Up envisions a future in which every urban young adult will have access to the education, experiences and guidance required to realize his or her true potential. Their mission is to close the opportunity divide by providing urban young adults with the skills, experience and support that will empower them to reach their potential through professional careers and higher education. We were invited to sit down with Daisy Morin, Associate Director of Marketing and Communications and global admin of Year Up’s digital asset management (DAM) system, and talk not only about how DAM transformed their digital asset workflow, but also how important a DAM system is to a nonprofit.

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Topics: Customer Stories

The Widen Media Collective helps Brooks to “Run Happy”: An interview with Amy Clerget

by Al Falaschi, August 4, 2015

Brooks Sports is an American running company that designs and markets high-performance men's and women's running shoes, apparel and accessories in more than 60 countries worldwide. We recently had a chance to run sit down with Amy Clerget, the global admin of the Brooks Media Collective site, and talk about how their digital media management has changed since implementing a DAM solution.

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Topics: Customer Stories

Gaylord Archival Integrates the Widen Collective With Their E-commerce Platform

by Al Falaschi, July 19, 2015

Founded in 1896, Gaylord Archival is the leading supplier of library supplies, furniture and archival products. They offer thousands of high-quality products to manage, preserve and display collections. Kate Akasha is their e-commerce marketing manager. She is also the global admin for Gaylord’s Widen Collective digital asset management software solution, and has with a wealth of experience and stories to share about how a digital asset management (DAM) system transformed their workflows. 

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Topics: Customer Stories

COTY calls the Media Collective the “lifeblood” of their organization

by Al Falaschi, May 21, 2015

COTY is a leading manufacturer and marketer of celebrity fragrances, color cosmetics, and skin care products, and Barbara Alexander is their global digital asset manager. She is also an amazingly knowledgeable Widen DAMster and has a great story to tell about how DAM is the lifeblood of their organization.

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Topics: Customer Stories

Widen Media Collective is a critical tool for a non-profit using images to tell emotional stories

by Al Falaschi, May 14, 2015

Teach For America is an international non-profit organization with a mission to eliminate educational inequity. Monique Zurita is with TFA’s marketing group and is the main admin for their Widen Media Collective digital asset management system. She is a talented and dedicated admin that took some time to sit down with us and share how DAM has impacted their organization.

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Topics: Customer Stories

How Widen digital asset management supports the sales and service network for a leading furniture manufacturer

by Al Falaschi, December 8, 2014

The HON company is one of the world’s largest designers and manufacturers of office furniture, and has been a valued customer of Widen for over 10 years. As the landscape of acquiring and managing digital media files has changed greatly over the past decade, so has HON’s usage and management of their digital asset management (DAM) system, called the HON Image Library (HIL).

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Topics: Customer Stories

Highlights from the "Innovative uses for collections and sharing" webinar

by Al Falaschi, August 3, 2014

Over the past few releases, we’ve introduced, and also improved upon our collections and sharing features. They have unleashed a flurry of use cases by our customers. In this customer education webinar held on Tuesday July 29th, Al Falaschi, Widen’s customer marketing manager, and Sam Schnepf, Widen’s client development specialist, share some of these to spark ideas amongst our global admins to make use of these features within their own DAM systems. We covered the uses of personal collections, global collections, shared collections, and our stylized collection pages. 

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Topics: Product Updates

Highlights from the Rights Management and DAM Webinar

by Al Falaschi, June 2, 2014

The topic of rights management comes up frequently in the world of digital asset management (DAM). Many organizations supplement their own assets with assets they license from other sources. Making sure your organization is in compliance with usage rights is critical. In our recent “Rights Management and DAM” webinar, Sam Schnepf of Widen’s client development team and I discussed the importance of rights management and covered the different features from the Widen Media Collective that can help manage and maintain asset usage rights.

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Topics: Product Updates

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