COVID-19 precautions are requiring teams to work in new ways. Across the globe employees are working remotely for the first time, and many are without access to servers or tools they typically rely upon. 

While in the past the responsibilities of a digital asset management (DAM) admin might have been considered “nice-to-have,” in today’s world they are critical. You have the opportunity to help your team overcome the challenges of the present to create a better way forward for your company using DAM. 

Digital asset management can get messy. Even with the right training and technology, the volume of assets and new users may exceed your bandwidth allocated to digital asset management. That’s why it’s important to take a step back and review your DAM system. We’ve created a checklist to help you understand how much of a priority your DAM cleanup should be and some options for next steps.

A key to DAM maintenance is gathering user feedback on what’s working and what’s not.  A survey offers quick responses and an easy way to review and organize data while a focus group provides a more conversational opportunity for feedback. Below is a set of questions and some multiple choice options intended to elicit feedback from users and spur conversation about the system. We recommend choosing a question from each section or focusing on two to three sections at a time.

Email is a great way to maintain user engagement. It’s a quick method to notify users of new content, reinforce standards, introduce features, or elicit feedback. It also fosters the relationship between you and your users, so they become comfortable reaching out for help.

Regular maintenance is an important part of keeping a digital asset management (DAM) system operating efficiently and achieving user happiness. There are many different areas to maintain in a DAM system, and to make things more challenging, many DAM admins have other roles and responsibilities outside of managing the DAM system. We’ve prepared some guidelines on how often you should be spending time updating dashboards, reviewing user lists, and archiving assets.