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Brooke Emley

Recent posts by Brooke Emley:

What Are the Different Types of Metadata Fields?

by Brooke Emley, April 27, 2020

 

Many things you interact with everyday utilize metadata fields. Like filters on your favorite retail site, Netflix search results, and photo libraries. But what are metadata fields and why are they important? 

One simple way to understand metadata fields is to think about them in the context of a survey, which consists of questions and answers. The questions are essentially the metadata fields, and the answers are the corresponding data. Like survey fields, different types of metadata fields organize individual pieces of data.

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Topics: DAM

Working Through COVID-19: Supporting a Virtual Workforce With DAM

by Brooke Emley, April 22, 2020

COVID-19 precautions are requiring teams to work in new ways. Across the globe employees are working remotely for the first time, and many are without access to servers or tools they typically rely upon. 

While in the past the responsibilities of a digital asset management (DAM) admin might have been considered “nice-to-have,” in today’s world they are critical. You have the opportunity to help your team overcome the challenges of the present to create a better way forward for your company using DAM. 

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Topics: Widen Collective, Change Management

Is it time for some digital asset management clean up?

by Brooke Emley, March 27, 2017

Digital asset management can get messy. Even with the right training and technology, the volume of assets and new users may exceed your bandwidth allocated to digital asset management. That’s why it’s important to take a step back and review your DAM system. We’ve created a checklist to help you understand how much of a priority your DAM cleanup should be and some options for next steps.

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Topics: Featured, DAM

Sample questions for DAM user feedback survey

by Brooke Emley, February 13, 2017

A key to DAM maintenance is gathering user feedback on what’s working and what’s not.  A survey offers quick responses and an easy way to review and organize data while a focus group provides a more conversational opportunity for feedback. Below is a set of questions and some multiple choice options intended to elicit feedback from users and spur conversation about the system. We recommend choosing a question from each section or focusing on two to three sections at a time.

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Topics: DAM

Handy Tips for Better User Engagement with Email

by Brooke Emley, February 9, 2017


Email is a great way to maintain user engagement. It’s a quick method to notify users of new content, reinforce standards, introduce features, or elicit feedback. It also fosters the relationship between you and your users, so they become comfortable reaching out for help.

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Topics: DAM

How Often Should a DAM Admin...

by Brooke Emley, February 2, 2017

Regular maintenance is an important part of keeping a digital asset management (DAM) system operating efficiently and achieving user happiness. There are many different areas to maintain in a DAM system, and to make things more challenging, many DAM admins have other roles and responsibilities outside of managing the DAM system. We’ve prepared some guidelines on how often you should be spending time updating dashboards, reviewing user lists, and archiving assets.

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Topics: DAM

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Forrester Wave: Digital Asset Management for Customer Experience, Q4 2019 Preview

Widen recognized as a “Strong Performer” in the Q4 2019 Forrester Wave report.

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The DAM Evaluation Toolkit

The DAM Evaluation Toolkit: Your path to the right DAM solution

Your guide to finding the right digital asset management (DAM) solution for your organization.

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Agile Not Fast white paper

Digital Assets Should Be Agile, Not Fast: See why agile teams, assets, and processes create collaborative content, better brands, and faster content marketing

See why agile teams, assets, and processes create collaborative content, better brands, and faster content marketing

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