Call it what you will, a site audit, an assessment, a snapshot, an overview. Any way you look at it, you need to know the current state of your DAM system before you can get it where it needs to go. And while the path might not always look the same, there are four important stops everyone should plan to make along the way.
Why should I bother with a DAM site audit anyway?
DAM sites can get cluttered or messy quickly when there’s a lot going on. Files get buried, users have to scroll through countless assets before finding what they need, off-brand assets are mistakenly used, unused assets increase storage costs, and the list goes on and on. A site audit can help you make informed decisions before implementing any changes to your system and can also help identify opportunities to get your site back on track and ready to hit the road.