Courtney Roe

Recent posts by Courtney Roe:

Design Your DAM Dashboard

by Courtney Roe, November 6, 2018

Dashboard messages welcome your users as they enter the digital asset management (DAM) system, the Widen Collective®. You can use them to guide new users, highlight timely content, or notify users of changes. That’s why we’ve made it easier for you to create dashboard messages with new updates coming November 8, 2018 - no HTML or coding required.

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Topics: Resources, DAM Implementation

Moments That Defined the 2018 Widen Summit

by Courtney Roe, October 18, 2018

It’s hard to believe our seventh annual Widen Summit has already come and gone. Over three incredible days, we created many memorable moments, were inspired by the power of stories, and connected with our Widen community from around the world.

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Topics: Widen Summit

Widen and Hootsuite Launch Integration to Help Teams Get Their Content to Social Channels Faster

by Courtney Roe, July 24, 2018

Joint customers can now leverage the security and searchability of the Widen Collective within Hootsuite to post content and measure performance across major social networks.

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Topics: Integrations, MarTech

Why DAM is Critical to Global Organizations

by Courtney Roe, April 2, 2018

Getting the right content to the right people at the right time is tough, especially when you need to meet the unique needs of audiences and teams spread across the globe. You must create compelling, on-brand content with consistent messaging, but also flex to accommodate different language, regional, and cultural demands. The scale alone can send you into complete and utter panic mode.

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Topics: DAM

Zeiss Microscopy Overcomes the Challenge of Supporting Regional Marketing and Sales

by Courtney Roe, March 6, 2018

At Widen, we love sharing and learning from our customers’ success stories. That’s why we sat down with Alberto Orihuela, digital media specialist and digital asset management admin for Zeiss Microscopy. Alberto shared how he and the Zeiss team overcame their greatest content management challenge. Here is what he had to say!

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Topics: DAM, Customer Stories

An Intro to the Five Foundations of Digital Asset Management

by Courtney Roe, November 16, 2017

First off, if you’re researching digital asset management (DAM) for the first time, welcome to the world of DAM puns. You’ll have plenty of DAM meetings, DAM calls, and DAM work to do.

You’ve likely heard that DAM provides benefits like increased brand control, improved productivity when finding and sharing content, and an accelerated time to market. But is that just marketing speak? If not, how do you make that a reality for your organization?

While DAM software is critical to providing the organization and structure, how it’s set up and maintained is just as critical — if not more.

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Topics: DAM

The four stops you need to make when plotting your DAM site audit roadmap

by Courtney Roe, October 9, 2017


Call it what you will, a site audit, an assessment, a snapshot, an overview. Any way you look at it, you need to know the current state of your DAM system before you can get it where it needs to go. And while the path might not always look the same, there are four important stops everyone should plan to make along the way.

Why should I bother with a DAM site audit anyway?

DAM sites can get cluttered or messy quickly when there’s a lot going on. Files get buried, users have to scroll through countless assets before finding what they need, off-brand assets are mistakenly used, unused assets increase storage costs, and the list goes on and on. A site audit can help you make informed decisions before implementing any changes to your system and can also help identify opportunities to get your site back on track and ready to hit the road.

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Topics: DAM

Admins still key to DAM success at DAM NY 2017 Conference

by Courtney Roe, June 5, 2017

Technology is the future, right? Sure, technology tools are amazing! They help you achieve more than you could on your own. They keep you organized, save time, and keep your business competitive. But what about the people behind the tools?

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Topics: DAM, Events

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Justifying DAM Guide

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Read this guide to learn how to calculate and justify the value of DAM to your organization

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Creative Harmony Guide

The Content Wrangler's Guide to Creative Harmony

Read this guide to help you elevate your brand with better file organization, sharing, and analytics in order to keep your content and your sanity in check.

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Video Guide

A Marketer's Guide to the Video Galaxy

This guide will explain how the right tools, and optimizing your video workflow can have a serious impact on internal cost savings, and increased sales.

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Brand Guide

How to Make Youe Brand a Pillar of Strength

The simple strategies in this guide will help you tackle brand management successfully, one step at a time.

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