Although all teams that produce brand and marketing content use content operations, not everyone does it strategically. While it can be intimidating to create and implement a content operations workflow, doing so pays dividends. The right workflow can streamline processes, save significant amounts of time and money, and deliver higher-quality content for a better customer experience. 

For 10 years, we’ve been bringing customers together to learn, connect, and grow. We’ve built trust, created memorable moments, and connected virtually as the world worked from home. And while this year took a virtual stage again, the stories we shared were just as inspiring as they’ve ever been. 

With the September announcement that Widen has joined Acquia, many of this year’s keynotes highlighted what customers can expect as the two companies integrate. VP of Product, Deanna Ballew, said it best when she shared that “everything’s changed...and nothing’s changed.” Widen customers can still expect exceptional service and support, award-winning products, and a customer-informed approach to building software. 

Our customer speakers stole the show, though. From the fan-favorite Best DAM Contest to informative customer panels, this year, there really was something for everyone. 

Anyone who has worked in digital marketing knows that marketing and technology go hand in hand. Successful marketing strategies rely on a variety of tools to evaluate data, connect with audiences, and create engaging content. With thousands of martech tools to choose from, the key is determining the right ones for your team. 

Getting the right content to the right people at the right time is challenging, especially when you need to meet the unique needs of audiences and teams across the globe. You must create compelling, on-brand content with consistent messaging while flexing to accommodate different language, regional, and cultural demands. 

But, have no fear — DAM is here! In this article, we’ll explore how a digital asset management (DAM) solution, specifically the Widen Collective^®, helps global organizations like yours rise above the content chaos to deliver meaningful and powerful digital experiences. Let’s dive in.

Videos, infographics, brochures, blogs, white papers, and on and on —  there’s no shortage of content floating around the digital stratosphere. And this makes sense. Both business-to-business (B2B) and business-to-consumer (B2C) marketers create content for an average of four different audiences each. Apply that at large, and we’re talking about a heck of a lot of content.

Now depending on the maturity of your brand and your content efforts, you may already be feeling the weight of this within your own organization. Content takes time, money, and resources, which are all lost if you don’t have a plan for creating, maintaining, improving, and storing your valuable content. 

How you interact with your content should be dictated by where it falls in its lifecycle. For instance, you will treat a new case study differently than one that’s been around for years. In some cases, as content reaches the end of its lifecycle, it may be time to retire it altogether. Having a solid understanding of your content lifecycle will help you keep track of your content during each stage of its life and get the most out of your investment.

Call it what you will, a site audit, an assessment, a snapshot, an overview. Any way you look at it, you need to know the current state of your digital asset management (DAM) system before you can get it where it needs to go. And while the path might not always look the same, there are four important stops everyone should plan to make along the way: analytics, users, aesthetics, and governance.

When life gives you lemons, you make lemonade...or so the saying goes. And that’s exactly what we did for this year’s Widen Summit. While we all would have loved to meet in person, we needed a different game plan during a global pandemic. So we moved the event to a virtual platform, and are thrilled that it allowed us to share the Summit experience with more people than ever. Over 500 registrants to be exact! And here’s everything you need to know about this year’s event. 

This year’s Best DAM Contest brought together admins who overcame big challenges in how they worked and accessed their content. The teams at Autodesk, Life Time, and NVIDIA took different approaches to accomplish the DAM goals they set for themselves and had some fascinating ideas to share with the Widen Summit audience.

Read on to learn more about these inspiring transitions and watch the full Best DAM Contest here. 

With more companies working remotely than ever before, dropping by a coworker's desk when you have a question isn’t really an option anymore. As a result, teams are finding themselves rethinking their processes and the tools to help them work at maximum efficiency. 

In recent years, brands have turned to cloud storage tools — like Dropbox, SharePoint, and OneDrive — to organize, manage, and share content. While these tools can help companies begin to shape their content management workflow, many find themselves quickly outgrowing the functionality and in need of something more. And these growing pains have never been more apparent than now with more dispersed teams. 

That’s where DAM comes in.