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Courtney Roe

Recent posts by Courtney Roe:

Content Operations

by Courtney Roe, December 1, 2021


Although all teams that produce brand and marketing content use content operations, not everyone does it strategically. While it can be intimidating to create and implement a content operations workflow, doing so pays dividends. The right workflow can streamline processes, save significant amounts of time and money, and deliver higher-quality content for a better customer experience. 

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Topics: Content, Workflow, Content Strategy

Something for Everyone at the 2021 Widen Summit®

by Courtney Roe, October 25, 2021


For 10 years, we’ve been bringing customers together to learn, connect, and grow. We’ve built trust, created memorable moments, and connected virtually as the world worked from home. And while this year took a virtual stage again, the stories we shared were just as inspiring as they’ve ever been. 

With the September announcement that Widen has joined Acquia, many of this year’s keynotes highlighted what customers can expect as the two companies integrate. VP of Product, Deanna Ballew, said it best when she shared that “everything’s changed...and nothing’s changed.” Widen customers can still expect exceptional service and support, award-winning products, and a customer-informed approach to building software. 

Our customer speakers stole the show, though. From the fan-favorite Best DAM Contest to informative customer panels, this year, there really was something for everyone. 

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Topics: Widen Summit

What Is Martech? A Guide to Marketing Technologies

by Courtney Roe, February 18, 2021

Anyone who has worked in digital marketing knows that marketing and technology go hand in hand. Successful marketing strategies rely on a variety of tools to evaluate data, connect with audiences, and create engaging content. With thousands of martech tools to choose from, the key is determining the right ones for your team. 

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Topics: Marketing, MarTech, Integrations

Why DAM Is Critical to Global Organizations

by Courtney Roe, January 7, 2021


Getting the right content to the right people at the right time is challenging, especially when you need to meet the unique needs of audiences and teams across the globe. You must create compelling, on-brand content with consistent messaging while flexing to accommodate different language, regional, and cultural demands. 

But, have no fear — DAM is here! In this article, we’ll explore how a digital asset management (DAM) solution, specifically the Widen Collective®, helps global organizations like yours rise above the content chaos to deliver meaningful and powerful digital experiences. Let’s dive in.


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Topics: DAM

The Digital Content Lifecycle in 6 Stages

by Courtney Roe, November 10, 2020


Videos, infographics, brochures, blogs, white papers, and on and on —  there’s no shortage of content floating around the digital stratosphere. And this makes sense. Both business-to-business (B2B) and business-to-consumer (B2C) marketers create content for an average of four different audiences each. Apply that at large, and we’re talking about a heck of a lot of content.

Now depending on the maturity of your brand and your content efforts, you may already be feeling the weight of this within your own organization. Content takes time, money, and resources, which are all lost if you don’t have a plan for creating, maintaining, improving, and storing your valuable content. 

How you interact with your content should be dictated by where it falls in its lifecycle. For instance, you will treat a new case study differently than one that’s been around for years. In some cases, as content reaches the end of its lifecycle, it may be time to retire it altogether. Having a solid understanding of your content lifecycle will help you keep track of your content during each stage of its life and get the most out of your investment.

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Topics: Creative, Content, Workflow

The Four Stops You Need to Plot on Your DAM Site Audit Roadmap

by Courtney Roe, October 27, 2020


Call it what you will, a site audit, an assessment, a snapshot, an overview. Any way you look at it, you need to know the current state of your digital asset management (DAM) system before you can get it where it needs to go. And while the path might not always look the same, there are four important stops everyone should plan to make along the way: analytics, users, aesthetics, and governance.

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Topics: DAM

The Widen Summit Goes Virtual and Connects Customers Worldwide

by Courtney Roe, October 21, 2020


When life gives you lemons, you make lemonade...or so the saying goes. And that’s exactly what we did for this year’s
Widen Summit. While we all would have loved to meet in person, we needed a different game plan during a global pandemic. So we moved the event to a virtual platform, and are thrilled that it allowed us to share the Summit experience with more people than ever. Over 500 registrants to be exact! And here’s everything you need to know about this year’s event. 

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Topics: Culture & Company, Widen Summit, Product Updates, Best DAM Contest

The 2020 Best DAM Contest

by Courtney Roe, October 21, 2020

This year’s Best DAM Contest brought together admins who overcame big challenges in how they worked and accessed their content. The teams at Autodesk, Life Time, and NVIDIA took different approaches to accomplish the DAM goals they set for themselves and had some fascinating ideas to share with the Widen Summit audience.

Read on to learn more about these inspiring transitions and watch the full Best DAM Contest here

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Topics: Widen Summit, Best DAM Contest

Cloud Storage Tools vs. DAM: What’s the Difference?

by Courtney Roe, July 22, 2020

With more companies working remotely than ever before, dropping by a coworker's desk when you have a question isn’t really an option anymore. As a result, teams are finding themselves rethinking their processes and the tools to help them work at maximum efficiency. 

In recent years, brands have turned to cloud storage tools — like Dropbox, SharePoint, and OneDrive — to organize, manage, and share content. While these tools can help companies begin to shape their content management workflow, many find themselves quickly outgrowing the functionality and in need of something more. And these growing pains have never been more apparent than now with more dispersed teams. 

That’s where DAM comes in. 

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Topics: DAM

What Are the Different Types of Metadata Fields?

by Courtney Roe, April 27, 2020

 

Many things you interact with every day utilize metadata fields. Like filters on your favorite retail site, Netflix search results, and photo libraries. But what are metadata fields and why are they important? 

One simple way to understand metadata fields is to think about them in the context of a survey, which consists of questions and answers. The questions are essentially the metadata fields, and the answers are the corresponding data. Like survey fields, different types of metadata fields organize individual pieces of data.

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Topics: DAM

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