With the growth of online shopping during the COVID pandemic, the digital world became the dominant customer environment. And post-2020, e-commerce continued to expand — in fact, the global e-commerce market size is projected to have a 14.7% compounded annual growth rate from 2020 to 2027. To be competitive today, you need to create a consistent brand experience across every channel — both physical and digital. And that means you’ll have to coordinate some of the in-person experiences that used to happen naturally with strategic digital interactions.