Eight seconds. That's how long you have to catch your potential customers’ attention, and the reality is that it is a continuously shrinking target, so you have to be at the top of your game! In 2012, the average human attention span was twelve seconds. Fast forward to 2015, and you are down by four seconds already. Even a goldfish has an attention span of nine seconds, and our world is an increasingly distracting place. The competition is fierce, but you can't let the competition overload you, your staff or your valuable resources.

The winter 2015 release of Widen Media Collective version 8.0 featured a number of usability and user experience updates. Among the upgrades, we made it easy for administrators to customize the look and feel of their user interface. Inside the application, customers can fully brand their Media Collective site with choice of logo, button and text color, sitewide. On the outside, customers have full freedom to stylize their login page with a full width background graphic and logo.