Every marketer knows that brand management is extremely important. After all, the strength of your brand is dependent on customer perception. But influencing how you’re perceived in the market is extremely complicated, and unfortunately, there’s no magic formula or quick fixes for earning customer loyalty.
To build a brand that customers choose over competitors takes dedication and hard work. It starts with a clearly defined brand vision, organizational self-reflection, and company-wide discipline. Easy to say, harder to execute. But having a solid understanding of the components of brand management will help you get there.