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Deanna Ballew

Deanna Ballew

Director of Product Management at Widen

Recent posts by Deanna Ballew:

How We Make Our DAM and PIM Software

by Deanna Ballew, May 4, 2022


One important reason that organizations invest in Software as a Service (SaaS) tools is that they are regularly updated. At Widen, we’re always working hard to deliver value-driven changes to our software solutions.

Sometimes these changes are obvious — like when we launch a new product, or make a visual change to the user interface (UI). Other times, changes are more subtle, like when we optimize the back end to support expanding customer utilization — which currently includes over 500 thousand downloads and 85 million embed code views per day. 

Because we value transparency, we want to share how we make software at Widen and are always working to provide you with the best solution.

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Topics: Culture & Company

Keep Your DAM Site Organized Using the Asset Uploader

by Deanna Ballew, March 28, 2022


Getting files organized in your digital asset management (DAM) system is the first step towards more efficient workflows and coordinated customer experiences. With complete and accurate asset metadata, teams can quickly find exactly what they need.

Like keeping your home clean, keeping your DAM system organized requires good habits. The asset uploader is designed to do just that – by helping your teams quickly and easily add files with the right information.

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Topics: Product Updates, Widen Collective

New: Find the Perfect Assets for Your Project with the Asset Digest

by Deanna Ballew, December 15, 2020

If you like finding exactly what you want, you’re going to love what’s coming to the Widen Collective in 2021. In Q1, we’re offering a new way to find assets called the Asset Digest. It offers new and effective options for finding and managing your assets.

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Topics: Product Updates, Widen Collective

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2022 Forrester DAM Wave report

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Enrich Customer Experiences With Product Content

A Forrester Consulting study: Enrich Customer Experiences With Product Content

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Gartner research helps leaders evaluate solution benefits and technology choices.

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DAM+PIM for customer experience

DAM+PIM: Creating Highly Compatible and Quality Customer Experiences

Learn how DAM and PIM technologies work together to create meaningful conversations with customers, and anchor customer experience success.

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