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Deanna Ballew

Deanna Ballew

Director of Product Management at Widen

Recent posts by Deanna Ballew:

A New and Improved Asset Upload Experience

by Deanna Ballew, August 18, 2019

A digital asset management (DAM) system is only as valuable as the content in it. A consistent flow of new, useful, and usable assets keeps teams coming back for more. Eventually, using the DAM system becomes a key part of their workflow. But enabling content creators to properly upload assets can be a challenge. So our team set out to make the process simpler.

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Topics: Product Updates, Widen Collective

Updates to readability, navigation, and brand colors coming soon to the Widen Collective

by Deanna Ballew, February 27, 2018

We’ve been listening and watching how you and your users interact with the Widen Collective® over the last year, and even visited 39 customers in 2017. Through this, we’ve gained a fresh perspective on how usability and accessibility matters to the overall experience and success of using the Collective.

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Topics: Product Updates, Widen Collective

How we make software at Widen

by Deanna Ballew, October 19, 2017

We’re always working hard to deliver value-driven changes to our software solutions.

Sometimes changes in our software are obvious, like when we launch a new product like Portals. Or when there’s a visual change to the user interface. Other times, changes are less obvious, like when we work on the back-end to support increased consumption of 25 million total assets, bulk uploads of 1.5 million assets, and 14 million embed code views per day.

To help you understand how our teams are always working to deliver the best solution, we wanted to share how we make software at Widen.

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Topics: Culture & Company

A First Look at the New Widen UX

by Deanna Ballew, May 8, 2017

For the last several months, we’ve traveled around the world observing your teams, your environment, and your culture to learn how you communicate, connect, and contribute. You’ve shared with us the big and small things you need to get it all done...so what have we learned?

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Topics: Culture & Company, Product Updates

Machine Learning and AI Aren’t Ready for Primetime in Digital Asset Management

by Deanna Ballew, March 29, 2017

Editors note: For the latest on image recognition and auto-tagging, read Do DAM Professionals Think Image Recognition is Finally Ready for Digital Asset Management? and Your Auto-tagging Recipe for Success.

As of today, human intelligence is still king when it comes to accuracy and efficiency with your metadata.

But just because image recognition and AI aren’t 100% ready to tackle your metadata problems, doesn’t mean they won’t be one day. In fact, when they are it will finally be time to automate metadata tagging — which will free up your DAMster’s time for other tasks. Until that time, you’ll need to call upon the expertise of a dedicated DAM admin.

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Topics: DAM

Feature Spotlight: Widen Media Collective Update Delivers More Ways to Capture Asset Use

by Deanna Ballew, July 1, 2015

By Libby Maurer and Deanna Ballew of the Widen Product Team

As we move forward with more frequent product updates as part of our Agile process, we’ll be sharing more details with you about key new features. Here’s more about updates that have been made to our Intended Use feature.

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Topics: Product Updates

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