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Dr DAM at Widen

Recent posts by Dr. DAM:

Dear Dr. DAM: We Need New DAM Software!

by Dr. DAM, July 8, 2011

DEAR DR. DAM: Hi, this is Fred and I am calling from Denver, Colorado. I manage the marketing department of a company that distributes sporting goods to various stores located in a number of states. For most of our company history, we only worked in Colorado, Wyoming, and Nebraska but ever since the son of the CEO graduated with a dual major in business and Mandarin Chinese, the company has showed steady growth and we have subsequently expanded into four more states.

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Accountability From Your Software Vendors

by Dr. DAM, July 15, 2008

Post from guest blogger Sean Banahan, Widen Area Sales Executive

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I want to play a game?

by Dr. DAM, May 7, 2008

As the sun shines and summertime nears it makes me want to get outside and play yard games – bocce ball, bean bags (where I come from) and that game with the golf balls on a string.  Would you agree?   However, I have a game you can play right there in the office… it’s a classic called “Where’s my assets?”

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Buyer Beware: Customization vs. Configuration

by Dr. DAM, February 8, 2008

I’m not the first product marketing manager to talk about this topic of software, but like any other software purchase, realizing the difference between customization and configuration can help you save a lot of time, money and headaches. 

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Digital Asset Management: a diagnosis and a definition …

by Dr. DAM, December 4, 2007

A few days ago, the Widen team met with a client that needed a better way to manage their digital assets, specifically their video assets. This particular client had video of all shapes and sizes for use in many different types of media channels — from broadcast to web. In a nutshell, we’re now in a time where video is on the forefront as one of the most rapidly growing media channels within marketing organizations. As we’re faced with growing amounts and types of media, the goal of centralizing these digital assets and making them easy to repurpose is that much more of a priority.

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