Dr. DAM

Dr DAM at Widen

Recent posts by Dr. DAM:

Dr. DAM to take a position with DigitalAssetManagement.com

by Dr. DAM, September 30, 2011

It’s been a good DAM run hanging out here at the Widen blog (aka drdam.com) for the past four years. With all the people I’ve helped and places I’ve been, I sure have a lot of memories. (View my web album). However, due to the growth and advancement of the digital asset management industry, I’ll be taking a new position with DigitalAssetManagement.com, an educational resource site. You’ll be able to follow me here.

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Digital Asset Management Tools and the Bottom Line

by Dr. DAM, August 31, 2011

Repurposil... You haven’t heard of it? It’s a new wonder drug that’s clinically proven to treat scattered asset syndrome and irregular brand disorder. Take it and you’ll see an increase in repurposaceousness, but you might also experience such side effects as a rapid increase of ROI, budget tightness relief and empowered marketing partners.

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Digital Asset Management Tools: Your All-Purpose Pill For Marketing Pains

by Dr. DAM, August 29, 2011

For our Repurposil campaign, we wrote slogans that could almost fit into the kind of pharmaceutical advertising you see on TV. One of those taglines is “The asset conversion, management, permissions, publishing, posting, expiration, categorizing, searching, finding so you can sleep longer medicine."

Digital asset management tools offer more benefits than any pill, and even the side effects tend to be pretty desireable. They include things like quicker asset ROI, a bigger budget due to increased productivity, and more empowered marketing partners.

DAM systems’ benefits are numerous. Like the tagline says, they do things like:

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There’s More to Life Than File Conversions with DAM Software

by Dr. DAM, August 25, 2011

In case you missed it, we recently put together an ad campaign for a drug called Repurposil. One of the taglines we’re using is “There’s more to life than file conversions”. Not only does this fit well with our plays on the “feel-good” statements used in pharmaceutical marketing campaigns that attempt to foster hope in people suffering from whatever the target market is suffering from, but it also hits on benefits of using DAM software. 

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Repurposil - one DAM magical little pill

by Dr. DAM, August 23, 2011

Spurred by studies that have demonstrated the correlation between corporate image library inefficiencies and lack of fulfillment and repurposaceousnesslessness, we have developed a drug, called Repurposil, to restore repurposaceousness levels, and even raise them to levels that are higher than normal. Though not understood or recognized by most of the general public, insufficient repurposaceousness levels can have serious consequences. Get your free sample of Repurposil at DAMsystem.com.

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Check out the new DAMsystem.com Digital Asset Management Demo Featuring the New Ad Campaign for Repurposil

by Dr. DAM, August 16, 2011

The new DigitalAssetManagement.com now comes coupled with a completely revamped DAMsystem.com digital asset management demo site featuring the new Widen Media Collective user interface (UI).

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Dear Dr. DAM: I Need Help With Image Storage Now!

by Dr. DAM, August 5, 2011

DEAR DR. DAM: My name is Jack and I am in charge of the image portfolio of an online company that deals with car parts. This past year, partnerships with several car part companies have allowed us to expand our operations considerably. Since I also take many of the pictures that we use, getting the proper images was the first time consuming step. That went well but now our main issue is finding a place to store everything!

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Dear Dr. DAM: Our Digital Asset Management Workflow Runs Like Molasses!

by Dr. DAM, August 1, 2011

DEAR DR. DAM: My name is Louise, I’m from Nashville, and I am in charge of the digital marketing materials section of my company’s advertising department. In just one year, I went from being in control of our digital assets to being completely overwhelmed by them. Due to the popularity of those social media websites like YouTube and Facebook, my higher-ups decided that we needed to make them a much bigger part of marketing strategy.

This required quite the overhaul in the marketing department because most of our previous materials were used for print or radio. No longer! Now, I would say that 70 percent of our assets are used in digital media.

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Dear Dr. DAM: Our Image Asset Management Needs a Boost

by Dr. DAM, July 29, 2011

DEAR DR. DAM: My name is Francine and I help manage the image database for a large second-tier university. I have been doing this job for over 30 years and have seen plenty of changes, but nothing like what has happened in the past three years. We always worked with thousands of images, but something must have changed because, all of a sudden, we were tasked with keeping track of, housing, and retrieving tens of thousands! 

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Dear Dr. DAM: We Need New DAM Software!

by Dr. DAM, July 8, 2011

DEAR DR. DAM: Hi, this is Fred and I am calling from Denver, Colorado. I manage the marketing department of a company that distributes sporting goods to various stores located in a number of states. For most of our company history, we only worked in Colorado, Wyoming, and Nebraska but ever since the son of the CEO graduated with a dual major in business and Mandarin Chinese, the company has showed steady growth and we have subsequently expanded into four more states.

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Widen Wins!

Widen Wins "Best Digital Asset Management Platform (DAM)" at ClickZ Marketing Technology Awards

Widen Wins "Best Digital Asset Management Platform (DAM)" at ClickZ Marketing Technology Awards

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Justifying DAM Guide

justifying-digital-asset-management

Read this guide to learn how to calculate and justify the value of DAM to your organization

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Creative Harmony Guide

The Content Wrangler's Guide to Creative Harmony

Read this guide to help you elevate your brand with better file organization, sharing, and analytics in order to keep your content and your sanity in check.

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Video Guide

A Marketer's Guide to the Video Galaxy

This guide will explain how the right tools, and optimizing your video workflow can have a serious impact on internal cost savings, and increased sales.

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Brand Guide

How to Make Youe Brand a Pillar of Strength

The simple strategies in this guide will help you tackle brand management successfully, one step at a time.

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