The martech space loves acronyms! The digital asset management (DAM) industry takes the acronym soup to a whole new level with marketing asset management (MAM), media asset management (MAM), brand asset management (BAM), and WAM – that’s Widen Asset Management, our internal DAM system!
Widen brings you another new acronym to remember: SaaSX, or Software-as-a-Service experience. That’s a nod to Elon Musk and SpaceX. Widen is not only a different kind of company, we create a different kind of customer who is knowledgeable, empowered, and prepared for any obstacle or opportunity working with content. Those human and educational elements are why we think we’ve surpassed just offering SaaS but a SaaSX.