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Jake Athey

Jake Athey

I’m Jake Athey+ and I’ve been with Widen since May 2004. I work with a variety of marketing people, marketing technologies and marketing practices every day. That might sound a bit mundane, but if you’re reading my blog you know better! We are in the most exciting time to be in marketing. I’m privileged to be the user and administrator of several popular marketing technologies including customer relationship management, campaign management, digital asset management, email marketing, blogging, and social media management platforms. (If you’ve landed on my blog on purpose, I’m sure you can relate to some the same challenges and experiences...) While the abundance of marketing channels and globalization continue to be key challenges for every organization, the amount and types of digital content is rising exponentially as new marketing channels emerge. This makes effective management and efficient use of content critical to maximizing return on marketing investments. My blog focuses on the technologies that allow marketing departments to capture, store, retrieve, manage and apply digital content. Here, you’ll find commentary and resources about digital asset management, marketing trends, news and events with Widen and the world around us.

Recent posts by Jake Athey:

Widen gives thanks

by Jake Athey, November 22, 2017

How often do you take time in your day to be thankful? Or make an effort to express gratitude? When there’s a long list of to-dos, for work and personal life, it can be a challenge. That’s why I wanted to ask my fellow Wideneers what they were thankful for during the week of the US Holiday, Thanksgiving Day.

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Topics: Culture & Company

The DAM, creative work, and content operations trends driving us into the future

by Jake Athey, November 14, 2017

A month ago at the Widen Summit, we revealed how your feedback and aspirations have shaped the future of DAM. We also showed how the most important trends in content, creative operations, and data have informed our product roadmap. If you missed the Summit, don’t worry: below, you can find out how we’re evolving Widen’s Software-as-a-Service experience to help your brand reach its highest potential.

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Topics: DAMsters, DAM

Being a DAM admin isn’t just another task

by Jake Athey, November 2, 2017

Would you invest in a state-of-the-art boat and fill it with precious goods, just to let it bounce around the ocean without a captain?

Probably not.

So, why would your digital asset management (DAM) system be any different? If you invest your time, money, and energy in a powerful solution and valuable digital assets, you need a qualified and dedicated individual to steer it toward success.

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Topics: DAM

Widen delivers the complete Software-as-a-Service experience

by Jake Athey, October 16, 2017

The martech space loves acronyms! The digital asset management (DAM) industry takes the acronym soup to a whole new level with marketing asset management (MAM), media asset management (MAM), brand asset management (BAM), and WAM – that’s Widen Asset Management, our internal DAM system!

Widen brings you another new acronym to remember: SaaSX, or Software-as-a-Service experience. That’s a nod to Elon Musk and SpaceX. Widen is not only a different kind of company, we create a different kind of customer who is knowledgeable, empowered, and prepared for any obstacle or opportunity working with content. Those human and educational elements are why we think we’ve surpassed just offering SaaS but a SaaSX.

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Do DAM professionals think image recognition is finally ready for digital asset management?

by Jake Athey, October 13, 2017

The use of machine learning and artificial intelligence (AI) has received a lot of hype in the digital asset management (DAM) community, and rightfully so. One of the biggest pain points for DAM software users is finding time to tag their growing library of digital assets with accurate and clear metadata so they can easily search for and find their visual content.

With more and more DAM software providers rolling out image recognition and auto-tagging tools, we can’t help but stop and wonder – Is image recognition technology finally ready for DAM?

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Topics: DAM, Image recognition, Survey

DAM Lessons from Progressive Insurance, Trunk Club, and Cornell University

by Jake Athey, October 12, 2017

This September, the Henry Stewart digital asset management (DAM) conference took to the Windy City of Chicago, and with it came leading companies and experienced DAM professionals from throughout the nation.

Amongst a rockstar lineup of speakers and panelists, four of our customers from Progressive Insurance, Trunk Club, and Cornell University took to the stage to share lesson-packed stories and advice about DAM.

Here’s what they had to say!

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Topics: DAM

What your leadership wants to know about DAM and content performance

by Jake Athey, September 12, 2017

Whether you’re currently using a digital asset management (DAM) system or you’re considering making the leap, it’s important to understand the priorities, interests, and pain points of the leadership at your company — especially when it comes to digital asset management trends and content performance.

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Topics: DAM

Get to know Widen’s DAM professional services and consulting team

by Jake Athey, August 11, 2017

While the reasons why you use DAM services to manage your digital assets are unique to your own specific business, we want you to know that you’re not alone.

In this article, we’ll talk about the many digital asset management (DAM) services offered by our Professional Services team — focusing on the problems you may face with your DAM system and how ProServ’s professionals can help you resolve them.

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Topics: Consulting

Brand Portals: examples and best practices

by Jake Athey, July 28, 2017

If you’re like many organizations these days, you may be on the hunt for ways to improve and streamline how you curate and promote assets so they better support your marketing stories.

This solution needs to be easy, efficient — and dare we say fun to use (it actually can be fun!).

If this sounds like you, then you might be interested in our Portals app.In this article, we’ll talk about what Portals is and what it does. We’ll also share lots of best practices and design tips to help you get the most out of your Brand Portals.

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Topics: Featured, DAM, Portals

Widen Wins CODiE Award for Best Digital Asset Management Solution

by Jake Athey, July 27, 2017

The Widen Collective has been named Best Digital Asset Management Solution in the 2017 SIIA CODiE Awards.

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Topics: Culture & Company, DAM

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