Widen was among the select companies that Forrester invited to participate in The Forrester Wave™: Digital Asset Management For Customer Experience, Q2 2018. In this evaluation, Widen was cited as a Strong Performer among the top thirteen DAM solution providers.

Forrester’s analysts noted Widen’s “attractive UI” that “reference customers praised.” Moreover, Forrester says, “Partners we surveyed ranked Widen as one of the top DAM solutions they implement.” The analysts also note that “…Widen has made significant improvements to its capabilities since our last evaluation, especially in the areas of metadata, search, and work-in-progress functionality.”

Founded in Madison, Wisconsin, Widen recently opened its European headquarters in London to expand the company’s global presence and better support customers in different time zones. Recently, the company launched a string of innovations including:

Are you using DAM to its greatest potential? Our survey says there’s more you can do.

Marketing technology is moving at dizzying speeds. From one day to the next, new platforms, trends, and digital asset management demands bubble and rise to the surface. With such speed, it’s tough to know how to harness the power of it all. That’s where our 2018 Marketing Technology Survey comes in. Now in its fifth year, our survey gets to the heart of the matter, exposing the greatest DAM opportunities for content-driven organizations like yours. Here’s how to apply our findings!

Founded in 1948, Widen is an anomaly in the software space: a family-owned plate engraving business that reinvented itself into a global technology company. Widen’s history demonstrates how companies can adapt and thrive through technological disruptions.

In 1948, Emily and Arthur Widen founded Widen Engraving, a company that engraved plates for newspaper presses. Under their son, Mark Widen, the company expanded into additional prepress services, evolving from plates to film negatives and color printing. In 1985, Widen invested $3 million in color scanners and Scitex equipment not realizing how soon they’d have to divest.

All good things come in threes, or at least that is what history tells us. After all, genies give three wishes; there are three little pigs not four, and of course who would go to a two-ring circus? But superstitions aside, at Widen, we found our MarTech sweet spot in this number.

While we’re actively supporting Widen Collective customers and users around the world, we’re thrilled to be enhancing that support by opening our European Headquarters in London, England. This new location will expand support hours and professional services for customers in Europe, the Middle East, and Africa.

As we jump into 2018, we wanted to take a look back at 2017 with you. We’ve made new friends, engineered new functionality, hosted events, and even won awards for our software and company culture. We’re so grateful for all the hard work and collaboration our teams and customers put into 2017 to make it the success it was.

Artificial intelligence, once the invention of science fiction, is quickly changing the status quo for entire industries and businesses, including the world of digital asset management. DAM users of today can now use image recognition technology to help relieve the burden of manually tagging their images. There are many auto-tagging integration options available to DAM vendors, but at Widen, we’ve approached things with our very own special spin.

How often do you take time in your day to be thankful? Or make an effort to express gratitude? When there’s a long list of to-dos, for work and personal life, it can be a challenge. That’s why I wanted to ask my fellow Wideneers what they were thankful for during the week of the US Holiday, Thanksgiving Day.

A month ago at the Widen Summit, we revealed how your feedback and aspirations have shaped the future of DAM. We also showed how the most important trends in content, creative operations, and data have informed our product roadmap. If you missed the Summit, don’t worry: below, you can find out how we’re evolving Widen’s Software-as-a-Service experience to help your brand reach its highest potential.

Would you invest in a state-of-the-art boat and fill it with precious goods, just to let it bounce around the ocean without a captain?

Probably not.

So, why would your digital asset management (DAM) system be any different? If you invest your time, money, and energy in a powerful solution and valuable digital assets, you need a qualified and dedicated individual to steer it toward success.