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Jake Athey

Jake Athey

I’m Jake Athey+ and I’ve been with Widen since May 2004. I work with a variety of marketing people, marketing technologies and marketing practices every day. That might sound a bit mundane, but if you’re reading my blog you know better! We are in the most exciting time to be in marketing. I’m privileged to be the user and administrator of several popular marketing technologies including customer relationship management, campaign management, digital asset management, email marketing, blogging, and social media management platforms. (If you’ve landed on my blog on purpose, I’m sure you can relate to some the same challenges and experiences...) While the abundance of marketing channels and globalization continue to be key challenges for every organization, the amount and types of digital content is rising exponentially as new marketing channels emerge. This makes effective management and efficient use of content critical to maximizing return on marketing investments. My blog focuses on the technologies that allow marketing departments to capture, store, retrieve, manage and apply digital content. Here, you’ll find commentary and resources about digital asset management, marketing trends, news and events with Widen and the world around us.

Recent posts by Jake Athey:

The Widen Brand Management Maturity Model: Your Path to Greater ROI

by Jake Athey, December 11, 2019

Whether you’ve been using the Widen Collective® for months or years, you might wonder: How are we doing?

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Topics: DAM, Brand management

MarTech Meets AdTech: How Sargento’s Award-Winning MarTech Stack Came to Be

by Jake Athey, June 6, 2019

We’re always proud to share the good news about our customers, especially when they’re doing great things with our technology!

Sargento recently won a 2019 MarTech Stackie Award for best marketing technology (martech) stack design. While MarTech Today spotlighted the story of how Sargento cooked up their stack, I had the chance to meet with Cami Schenck, the senior marketing manager of media and digital at Sargento Foods to learn more about the secret ingredients.

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Topics: Customer Stories, MarTech

The Trifecta of Martech: How to Market Better and Faster with Salesforce, HubSpot, and the Widen Collective®

by Jake Athey, February 15, 2018

All good things come in threes, or at least that is what history tells us. After all, genies give three wishes; there are three little pigs not four, and of course who would go to a two-ring circus? But superstitions aside, at Widen, we found our martech sweet spot in this number.

To really market, and market well, we need the trifecta of wins — we must get the right content, to the right people, at the right time. And this requires a trifecta of tools!

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Topics: MarTech

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