Try it now
Request a demo
Jake Athey

Jake Athey

I’m Jake Athey+ and I’ve been with Widen since May 2004. I work with a variety of marketing people, marketing technologies and marketing practices every day. That might sound a bit mundane, but if you’re reading my blog you know better! We are in the most exciting time to be in marketing. I’m privileged to be the user and administrator of several popular marketing technologies including customer relationship management, campaign management, digital asset management, email marketing, blogging, and social media management platforms. (If you’ve landed on my blog on purpose, I’m sure you can relate to some the same challenges and experiences...) While the abundance of marketing channels and globalization continue to be key challenges for every organization, the amount and types of digital content is rising exponentially as new marketing channels emerge. This makes effective management and efficient use of content critical to maximizing return on marketing investments. My blog focuses on the technologies that allow marketing departments to capture, store, retrieve, manage and apply digital content. Here, you’ll find commentary and resources about digital asset management, marketing trends, news and events with Widen and the world around us.

Recent posts by Jake Athey:

Moments in the Making: A New Model for Brand Asset Management

by Jake Athey, October 29, 2018

What is a brand? Let me illustrate with a brand I'm partial to: New Balance. I used to think of New Balance as the maker of all white, extra wide “Dad” shoes. Now, as the proud owner of a dozen different pairs, I think of New Balance as a hipster modern shoe that goes with my jeans and shorts. I can wear them to church or to walk five miles. I can wear them anywhere!

Continue Reading

Topics: Marketing, Brand management

Widen and TINT Launch Integration for Sourcing and Repurposing User-generated Content

by Jake Athey, July 10, 2018

Integration enables marketing teams to ingest user-generated content from TINT into the Widen Collective® with metadata and image rights

We’re thrilled to announce our integration with the social display platform TINT. Mutual customers can now ingest user-generated content (UGC) from social media via TINT directly into the Widen Collective with all the metadata, including image rights. The integration enables brands to easily repurpose UGC for marketing initiatives at scale without the risk of misusing images.

Continue Reading

Topics: Marketing, Integrations

Widen’s 2018 Martech Survey Reveals the Greatest Opportunities for DAM Users

by Jake Athey, March 30, 2018


Are you using DAM to its greatest potential? Our survey says there’s more you can do.

Marketing technology is moving at dizzying speeds. From one day to the next, new platforms, trends, and digital asset management demands bubble and rise to the surface. With such speed, it’s tough to know how to harness the power of it all. That’s where our 2018 Marketing Technology (Martech) Survey comes in. Now in its fifth year, our survey gets to the heart of the matter, exposing the greatest DAM opportunities for content-driven organizations like yours.

Here’s how to apply our findings!

Continue Reading

Topics: DAM, MarTech

Widen Celebrates 70 Years in Business

by Jake Athey, March 22, 2018

 


Founded in 1948, Widen is an anomaly in the software space: a family-owned plate engraving business that reinvented itself into a global technology company. Widen’s history demonstrates how companies can adapt and thrive through technological disruptions.


In 1948, Emily and Arthur Widen founded Widen Engraving, a company that engraved plates for newspaper presses. Under their son, Mark Widen, the company expanded into additional prepress services, evolving from plates to film negatives and color printing. In 1985, Widen invested $3 million in color scanners and Scitex equipment not realizing how soon they’d have to divest.

Continue Reading

Topics: Culture & Company

The Trifecta of Martech: How to Market Better and Faster with Salesforce, HubSpot, and the Widen Collective®

by Jake Athey, February 15, 2018

All good things come in threes, or at least that is what history tells us. After all, genies give three wishes; there are three little pigs not four, and of course who would go to a two-ring circus? But superstitions aside, at Widen, we found our martech sweet spot in this number.

To really market, and market well, we need the trifecta of wins — we must get the right content, to the right people, at the right time. And this requires a trifecta of tools!

Continue Reading

Topics: MarTech

The DAM, Creative Work, and Content Operations Trends Driving Us Into the Future

by Jake Athey, November 14, 2017

A month ago at the Widen Summit®, we revealed how your feedback and aspirations have shaped the future of DAM. We also showed how the most important trends in content, creative operations, and data have informed our product roadmap. If you missed the Summit, don’t worry: below, you can find out how we’re evolving Widen’s Software-as-a-Service experience to help your brand reach its highest potential.

Continue Reading

Topics: DAMsters, DAM

DAM Lessons from Progressive Insurance and Cornell University

by Jake Athey, October 12, 2017


This September, the
Henry Stewart digital asset management (DAM) conference took to the Windy City of Chicago, and with it came leading companies and experienced DAM professionals from throughout the nation.

Amongst a rockstar lineup of speakers and panelists, three of our customers from Progressive Insurance and Cornell University took to the stage to share lesson-packed stories and advice about DAM.

Here’s what they had to say!

Continue Reading

Topics: Customer Stories, DAM

What your leadership wants to know about DAM and content performance

by Jake Athey, September 12, 2017

Whether you’re currently using a digital asset management (DAM) system or you’re considering making the leap, it’s important to understand the priorities, interests, and pain points of the leadership at your company — especially when it comes to digital asset management trends and content performance.

Continue Reading

Topics: DAM

DAM Stat of the week from 5.11 Tactical Series

by Jake Athey, October 11, 2012

Continue Reading

Topics: Events, Customer Stories, Marketing

Why we don’t need digital asset management to run our marketing operations.

by Jake Athey, March 14, 2010

I work in a small marketing team of about five. We have a designer, a product manager, a brand manager, a marketing assistant and an online marketer. We work closely with the sales and customer success management teams. We often collaborate with the account executives and project services teams on projects. Basically, anyone with a customer-facing role depends on Marketing and Marketing depends on them.

Continue Reading

The Widen Blog

Where marketing and creative teams find actionable advice, practical resources, and success stories to flourish in a world connected by content.

Recent

Like what you're reading?

We can send you our best articles.

2021 Widen Connectivity Report

2021 Widen Connectivity Report, Connecting the dots between marketing, information, and customer experience

Learn how leading brands use product information to deepen audience connections and excel in the digital space.

Get the report


Enrich Customer Experiences With Product Content

A Forrester Consulting study: Enrich Customer Experiences With Product Content

Forrester research report
Gartner research helps leaders evaluate solution benefits and technology choices.

Get the study

 

DAM+PIM for customer experience

DAM+PIM: Creating Highly Compatible and Quality Customer Experiences

Learn how DAM and PIM technologies work together to create meaningful conversations with customers, and anchor customer experience success.

Get the white paper

Are you ready for a DAM solution of your own? Request a demo