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Kathy Lewis

Kathy Lewis

Marketing Assistant at Widen

Recent posts by Kathy Lewis:

Be Eudaimonious.

by Kathy Lewis, March 6, 2012

Be Eudaimonious. (U-DAH-MOAN-E-US)

This post is not about digital asset management or premedia. It's not about marketing or technology. This post, quite simply, is about people – our people. Widen is always on the lookout for talented people because ultimately, it is our people that make a difference. It is our people that help organizations operate more efficiently, elegantly and powerfully. It is our people that help make the world a better place by reducing the amount of paper and consumables. It is our people that make up the Widen Advantage.

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Topics: Culture & Company

How Brunswick uses our digital asset management system to avoid branding gutterballs

by Kathy Lewis, January 26, 2012

Widen recently got a chance to sit down with Mike Krause, who is the production manager at Brunswick Bowling and Billiards. Brunswick's is a name practically synonymous with both of those sports, and we're proud to be able to say that the Widen Media Collective has been meeting Brunswick's digital asset management needs.
 

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Topics: Customer Stories

The Value of SaaS for Digital Asset Management at HSM

by Kathy Lewis, February 20, 2011

This is the sixth video in the series of Widen customer interviews with Augusto Rovegno, Business Development & Programming Manager, at HSM – organizer of the World Business Forum and World Innovation Forum. In this video, Augusto talks about the value of SaaS DAM emerging as the answer for HSM after looking at the different alternatives including buying an installed DAM product and developing their own solution from scratch.

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Using Digital Asset Management for Multiple Brands

by Kathy Lewis, July 28, 2010

This is the tenth and final video in the series of Widen customer interviews with Jason Barinaga, Manager of eCommerce Initiatives, at Oceania Cruises, Inc. In this video, Jason talks about the multi-site branding available with the Widen digital asset management system. Widen DAM serves as a dual solution used by Oceania Cruises and their sister company—Regent Seven Seas. Oceania Cruises has a niche between the premium and luxury cruise lines where they offer a luxury experience at premium pricing. Regent Seven Seas is a luxury cruise line that is a little more upscale. Each brand has two different catalogs of digital assets partitioned into a Regent side and an Oceania Cruises side. If a user enters through the Regent travel agent center they automatically see all resources from Regent and the same applies to travel agents seeking brand assets from Oceania Cruises. Widen’s ability to have multiple skins for the same digital content management system was instrumental because it satisfied the needs of two different companies. Watch the video to learn more about using digital asset management for multiple brands.

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Searching for a Digital Asset Management System at Oceania Cruises

by Kathy Lewis, July 28, 2010

This is the second video in the series of Widen customer interviews with Jason Barinaga, Manager of eCommerce Initiatives, at Oceania Cruises, Inc. In this video, Jason talks about their search for a new digital asset management system in parallel with the launch of a new OceaniaCruises.com last year. One of the things that Oceania wanted to do was find a digital asset library that supported their new website from both a “look and feel” and functionality standpoint. Based on the negative feedback from users of the old system – media, travel agents, etc. – Oceania sought out a more proficient DAM solution that would allow customers to better utilize the resources and brand assets that a wide range of people were looking for. Watch the video to learn more about Oceania’s search for a new digital asset management system.

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Dynamic Media Building with Digital Asset Management

by Kathy Lewis, March 21, 2010

This is the seventh video in the series of Widen customer interviews with Jim Scarlata, Senior Marketing Operations Manager for Knaack LLC. In this segment, Jim talks about how Widen doesn't just start and stop with digital asset management. Dynamic Media Builder allows dealers to customize ad and brochure templates for the specific selling situation, why keeping in line with Knaack brand guidelines for global brand consistency. Watch the video to learn more about Dynamic Media Building with digital asset management systems.

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International Marketing and Branding with Digital Asset Management

by Kathy Lewis, March 21, 2010

This is the fourth video in the series of Widen customer interviews with Jim Scarlata, Senior Marketing Operations Manager for Knaack LLC. In this segment, Jim talks about how Widen digital asset management services support organizations with multiple brands internationally. The Knaack brand’s focus is mainly in the United States. However, Knaack has a sister brand internationally, Ridgid, that is supports its business expansion internationally. Widen's DAM system  provides Knaack the ability to create a multi-branded user interface (UI) to support the various international audiences accessing the same digital asset library, but segmented for different brands and a look to match. Watch the video to learn more about international marketing with digital asset management.

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Widen Customer Interview with Edge Advertising

by Kathy Lewis, March 14, 2010

This series of posts features a video interview with Cheryl Rugland, Agency Director for Edge Advertising. Edge Advertising is the in-house agency for the Le Mans Corporation, a distributor of powers sports products—products related to motorcycles, all terrain vehicles, snowmobiles, and jet skies—with brands including Parts Unlimited and Drag Specialties. Edge is one of Widen’s longest-standing customers and uses Widen for a number of services from catalog production to digital asset management. With the help of Widen services and technologies, Edge produces over 10,000 catalog pages per year. Watch the video for an overview of Edge Advertising.

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