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Lexy Spry

Recent posts by Lexy Spry:

Getting the Most From Your DAM System With Widen’s Brand Management Maturity Model

by Lexy Spry, April 29, 2020

Managing your brand to deliver great customer experiences is no easy task. You need efficient content distribution, effective marketing automation, on point social media, relationship management, and so much more. A digital asset management (DAM) system helps teams create, organize, publish, and analyze content in today’s complicated marketing environment. It is the central content hub from which you can deliver top-notch customer experiences.

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Topics: Content Strategy, Brand management

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Where marketing and creative teams find actionable advice, practical resources, and success stories to flourish in a world connected by content.

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Forrester Wave: Digital Asset Management for Customer Experience, Q4 2019 Preview

Widen recognized as a “Strong Performer” in the Q4 2019 Forrester Wave report.

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The DAM Evaluation Toolkit

The DAM Evaluation Toolkit: Your path to the right DAM solution

Your guide to finding the right digital asset management (DAM) solution for your organization.

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Agile Not Fast white paper

Digital Assets Should Be Agile, Not Fast: See why agile teams, assets, and processes create collaborative content, better brands, and faster content marketing

See why agile teams, assets, and processes create collaborative content, better brands, and faster content marketing

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