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Matthew Gonnering

Matthew Gonnering

Matthew Gonnering has the honor of serving highly-intelligent & playfully-engaged people while they focus intensively on solving marketing and creative problems. We are Widen, a freedom-centered software company founded in 1948, headquartered in Madison. Together we help connect millions of images, video and other forms of marketing content with people, process, and devices worldwide. Matthew started at Widen in 2000 with a background in printing and earned the CEO role in 2009. Matthew is active in faith, family, fitness, organizational culture, marketing, technology, education, and community. He's living the eudaimonious life and encouraging others to do the same.

Recent posts by Matthew Gonnering:

An Open Message from Widen CEO Matthew Gonnering

by Matthew Gonnering, September 8, 2021

Thank you for continuing to trust Widen. We are grateful for our relationship and the opportunity to help you and your team organize content on a global scale. We continue to improve your experience by adding new technologies, features, applications, and support to help you get the most out of the content you create.

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Hosted DAM vs. SaaS DAM

by Matthew Gonnering, May 21, 2010

At the Henry Stewart digital asset management conference in New York and realized there is some confusion over hosted DAM and software as a service DAM. I attended the vendor round-up for SaaS providers of digital asset management systems and shot the video below.

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The value proposition of hosted DAM solutions

by Matthew Gonnering, December 14, 2007


I recently recorded a video to introduce many of the topics appearing in one of our whitepapers:

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The Widen Blog

Where marketing and creative teams find actionable advice, practical resources, and success stories to flourish in a world connected by content.


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2021 Widen Connectivity Report

2021 Widen Connectivity Report, Connecting the dots between marketing, information, and customer experience

Learn how leading brands use product information to deepen audience connections and excel in the digital space.

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Enrich Customer Experiences With Product Content

A Forrester Consulting study: Enrich Customer Experiences With Product Content

Forrester research report
Gartner research helps leaders evaluate solution benefits and technology choices.

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DAM+PIM for customer experience

DAM+PIM: Creating Highly Compatible and Quality Customer Experiences

Learn how DAM and PIM technologies work together to create meaningful conversations with customers, and anchor customer experience success.

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