As we wrap up our M.A.R.T.E.C.H. metamorphosis, we are reminded that marketing technologists are serving others. The “H” in MarTech is hero, as in, make somebody else look like a hero. You are NOT designing incredible campaigns, writing great content, or creating awesome products that solve market problems, that is not your role. Marketing technologists are advising, guiding, enabling, informing and powering these decisions by supporting the teams that create all that amazing stuff with technologies that execute marketing functions at scale.