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Matthew Gonnering

Matthew Gonnering

Matthew Gonnering has the honor of serving highly-intelligent & playfully-engaged people while they focus intensively on solving marketing and creative problems. We are Widen, a freedom-centered software company founded in 1948, headquartered in Madison. Together we help connect millions of images, video and other forms of marketing content with people, process, and devices worldwide. Matthew started at Widen in 2000 with a background in printing and earned the CEO role in 2009. Matthew is active in faith, family, fitness, organizational culture, marketing, technology, education, and community. He's living the eudaimonious life and encouraging others to do the same.

Recent posts by Matthew Gonnering:

5 Ways to be a MarTech Hero

by Matthew Gonnering, July 30, 2015

As we wrap up our M.A.R.T.E.C.H. metamorphosis, we are reminded that marketing technologists are serving others.  The “H” in MarTech is hero, as in, make somebody else look like a hero.  You are NOT designing incredible campaigns, writing great content, or creating awesome products that solve market problems, that is not your role.  Marketing technologists are advising, guiding, enabling, informing and powering these decisions by supporting the teams that create all that amazing stuff with technologies that execute marketing functions at scale.

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Topics: Marketing, MarTech

Marketing Technologists Would Thrive in Freedom

by Matthew Gonnering, June 19, 2015

Culture may be near the end of our M.A.R.T.E.C.H. competency framework but it is absolutely the foundation for a marketing technologist to be successful. I attended the WorldBlu Freedom at Work Summit in Miami and you need to look no further for cultural direction than the environment that WorldBlu has created.  Traci Fenton has been helping transform cultures using organizational democracy since 1997.  Marketing technologists would thrive in freedom and the WorldBlu 10 principles of organizational democracy provide a structure to advance our “C” in the M.A.R.T.E.C.H. competency framework.  

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Topics: Marketing, MarTech

6 MarTech Traits Aligned with the Entrepreneurial Spirit

by Matthew Gonnering, April 22, 2015

As we continue shaping our M.A.R.T.E.C.H. competency framework we find ourselves in need of an entrepreneurial spirit for marketing technologists to be most effective.  The entrepreneur competency in MarTech is again, a metamorphosis that is attainable if we put forth the effort to make it happen.  A marketing technologist needs to have an entrepreneurial-like ownership with a passion and pride to make sure things run properly.  The following are 6 traits shared by entrepreneurs and marketing technologists.

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Topics: Marketing, MarTech

7 Ways to Learn the Tech in MarTech

by Matthew Gonnering, February 25, 2015

How much technical knowledge do we need as part of our M.A.R.T.E.C.H. competency framework? A range of technical expertise lies somewhere between your parents think you're really good at technology stuff and you can operate the quintillion supercomputer. Fear not, on this spectrum it is much closer to what your parents think of your technology savviness. I think about my own career journey from understanding printed-and-bound matter to marketing technology as a way to advance your technical competency in the interest of your metamorphosis into a marketing technologist.

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Topics: Marketing, MarTech

MarTech Demands Resourcefulness

by Matthew Gonnering, February 13, 2015

Advancing our resourcefulness is part of our M.A.R.T.E.C.H. competency framework because you are not alone on your quest for more money and more people. Since more money and more people may not be coming anytime soon and you still need to reach your goals, a progression in your resourcefulness will serve you well.

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Topics: Marketing, MarTech

Agile Methodology in the MarTech World

by Matthew Gonnering, February 6, 2015

Our M.A.R.T.E.C.H. competency framework requires agility. When we talk about agility in this sense we are referring to a methodology and not just the ability to move quickly. The agility of our marketing efforts and supporting cast will help on our metamorphosis to the marketing technologist role. Just as we offered some practical applications of advancing marketing competencies, we offer a few practical applications of advancing agile methodologies in the marketing world.

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Topics: Marketing, MarTech

Advancing the "M" in MarTech Competencies

by Matthew Gonnering, January 30, 2015

As we identify with the previously disclosed M.A.R.T.E.C.H. competency framework and agree this is a way to advance our knowledge, we need to figure out how to make this practical within the workplace. Let’s flutter to the first MarTech competency, or the M in M.A.R.T.E.C.H., to figure out what things we can do to advance marketing knowledge.

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Topics: MarTech

MARTECH is more about butterflies than unicorns

by Matthew Gonnering, January 20, 2015

All this talk about a mythical creature relating to the role of a marketing technologist may make it seem like this role is untouchable. Fear not, being a marketing technologist is absolutely within your grasp; it’s less of a unicorn and more of a butterfly. However, this professional metamorphosis requires a set of competencies to guide us. 

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Topics: Culture & Company, Content, Marketing

Hosted DAM vs. SaaS DAM

by Matthew Gonnering, May 21, 2010

At the Henry Stewart digital asset management conference in New York and realized there is some confusion over hosted DAM and software as a service DAM. I attended the vendor round-up for SaaS providers of digital asset management systems and shot the video below.

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The value proposition of hosted DAM solutions

by Matthew Gonnering, December 14, 2007


I recently recorded a video to introduce many of the topics appearing in one of our whitepapers:

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