Molly Hamm

Molly Hamm

Molly Hamm is a librarian with a passion for research, writing and, metadata. She had a wide variety of jobs – ranging from an intern at The New York Times, to an adjuster at a fine arts insurance company, to a sales executive at Getty Images – before pursuing a degree in library science. Her work as a librarian over the last decade has focused on business intelligence, knowledge management, and most recently – creating meaningful content for current and future Widen customers.

Recent posts by Molly Hamm:

Delivering Content With DAM Technology – David Anthony

by Molly Hamm, May 3, 2019

 

“Our main goal with implementing the DAM was distribution. How is this going to surface on the web? On our mobile apps? That was really our goal.” – David Anthony, Technology Consultant

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Topics: Widen Podcast, DAM Implementation

Implementing DAM Across Brands – Lauren Castellanos

by Molly Hamm, April 25, 2019

“I think if you can dedicate a specific person to be the admin that’s one of the best things in terms of success that you can do.” – Lauren Castellanos, Shiseido

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Topics: Widen Podcast, DAM Implementation

Building DAM Systems on Paper – Robert Noble

by Molly Hamm, April 18, 2019

“The first thing you want to do when starting the implementation is simply build it on paper...a combination of drawings and spreadsheets, so you know from every angle what it should look like, what it should feel like, what its properties are, what it would do if you poked it with a stick.” –  Robert Noble | KEEN footwear

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Topics: Widen Podcast, DAM Implementation

Conquering Fears of the Unknown – Maria Jose Torres

by Molly Hamm, April 11, 2019

“I think when implementing something new, or when something comes with a change, fear is completely natural...the audience reaction to the new site was our biggest fear.” – Maria Jose Torres, Steelcase

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Topics: Widen Collective, DAM Implementation

WCM vs DAM: Differentiating Between Web Content Management and Digital Asset Management

by Molly Hamm, April 9, 2019

The marketing technology landscape is vibrant, diverse, and rapidly expanding. One corner is occupied by content management systems (CMS), which help users create and manage digital content. Within this domain is web content management, or WCM, which specifically focuses on content for the web.

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Strategies for Ongoing DAM System Maintenance – Jodi Levin

by Molly Hamm, April 4, 2019

“If anybody is thinking about implementing a DAM, they really need to have an ongoing plan for maintenance, metadata control, asset control, user engagement, or else it will just be a failed piece of technology.” – Jodi Levin, Autodesk

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Topics: Widen Podcast, DAM Implementation

A Relaunch to Reshape Their DAM: 2018 Best DAM Contest Participant Spotlight

by Molly Hamm, April 1, 2019

In the final installment of our four-part 2018 Best DAM Contest series, we meet Melinda Lee from Kerry.

Her approach to digital asset management (DAM) and the Best DAM Contest is global adoption and growth, with continual improvements to meet the needs of users across continents. Learn more about Melinda and her DAM story.

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Topics: Widen Summit, Customer Stories, DAMsters, Best DAM Contest

Communicating the Value of DAM Clearly and Often – Ellen Maly

by Molly Hamm, March 28, 2019

“If you don’t have people who adopt the system and use it and see the value, then it’s not going to be successful. My ultimate goal was to make sure everybody knew what a DAM system could do for us.” – Ellen Maly, Pegasystems

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Topics: Widen Podcast, DAM Implementation

A User-Centered Approach to Preparing for DAM: 2018 Best DAM Contest Participant Spotlight

by Molly Hamm, March 25, 2019

In the third installment of our four-part 2018 Best DAM Contest series, we meet Barb Mitrovic, from the American Society for Quality (ASQ).

Her approach to digital asset management (DAM) and the Best DAM Contest is really all about her users, and making their work-life better. Learn more about Barb and her DAM story.

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Topics: Widen Summit, Customer Stories, DAMsters, Best DAM Contest

Demo Before You Buy – Mark Marsocci | Widen Podcast

by Molly Hamm, March 21, 2019

“Being able to actually test the system, get your assets in there, see what they look like and play with it, I think that’s a critical part of deciding what system to invest in.” – Mark Marsocci, Mariner’s Museum and Park

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Topics: Widen Podcast, DAM Implementation

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Widen Wins!

Widen Wins "Best Digital Asset Management Platform (DAM)" at ClickZ Marketing Technology Awards

Widen Wins "Best Digital Asset Management Platform (DAM)" at ClickZ Marketing Technology Awards

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Justifying DAM Guide

justifying-digital-asset-management

Read this guide to learn how to calculate and justify the value of DAM to your organization

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Creative Harmony Guide

The Content Wrangler's Guide to Creative Harmony

Read this guide to help you elevate your brand with better file organization, sharing, and analytics in order to keep your content and your sanity in check.

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Video Guide

A Marketer's Guide to the Video Galaxy

This guide will explain how the right tools, and optimizing your video workflow can have a serious impact on internal cost savings, and increased sales.

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Brand Guide

How to Make Youe Brand a Pillar of Strength

The simple strategies in this guide will help you tackle brand management successfully, one step at a time.

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