Try it now
Request a demo
Molly Hamm

Molly Hamm

Molly Hamm is a librarian with a passion for research, writing and, metadata. She had a wide variety of jobs – ranging from an intern at The New York Times, to an adjuster at a fine arts insurance company, to a sales executive at Getty Images – before pursuing a degree in library science. Her work as a librarian over the last decade has focused on business intelligence, knowledge management, and most recently – creating meaningful content for current and future Widen customers.

Recent posts by Molly Hamm:

Insights From the 2021 Best DAM Contest

by Molly Hamm, November 10, 2021


The Best DAM Contest is always a highlight of the annual Widen Summit®. Three contestants compete for the prize of Best DAM by sharing their digital asset management (DAM) accomplishments in an eight-minute presentation, and then attendees vote for the most impressive and inspirational story.

Not only do attendees hear about DAM successes directly from their peers, but each presentation is packed with ideas to apply to their own Widen Collective® sites. All three contestants wowed our virtual audience with unique and actionable DAM strategies. Let’s take a look at key takeaways from each story.

Continue Reading

What Is Digital Rights Management?

by Molly Hamm, October 11, 2021


Understanding how and when to use copyrighted materials like stock photography, logos, videos, and more can be a full-time job. If you or a team member use a piece of content incorrectly, you could be looking at a fine or even a lawsuit. With new material being created at a rapid pace, having a single gatekeeper to keep track of everything is unrealistic. That’s why many companies are turning to digital rights management tools to keep tabs on their digital content.

Continue Reading

Topics: Integrations

Migrating Content to a New Digital Asset Management System

by Molly Hamm, September 29, 2021


Managing content is complicated. Keeping track of where files are stored and which version is the most current can be a time-intensive challenge. Storing files in a central platform, like a digital asset management (DAM) system, can help teams keep content organized and easy to access. 

But not all DAM systems have the same functionality. Perhaps you’ve been using a DAM system for several years but it hasn’t scaled with your business growth. Or maybe it doesn’t integrate with your new marketing technology. Or it could be that you need better customer support across your global offices. Whatever the reason, if you decide to switch to a different vendor you’ll need to migrate content from your existing system to a new platform — which is no small task! Let’s explore how you can set yourself up for success.

Continue Reading

Topics: DAM

9 Easy Ways to Brand Your Widen Collective® Site

by Molly Hamm, September 27, 2021



As a company changes and evolves, so does its brand. After all, a brand is more than just words and images ⏤ it’s the identity of your organization. And memorable, cohesive brand experiences are built with current and approved brand assets. 

Digital asset management (DAM) systems help teams bring their brand to life with tools to centralize, organize, and distribute photos, videos, logos, and creative files. In essence, a DAM platform can be the gateway to your organization’s brand story. 

That’s why it’s important to infuse your brand across the look and feel of your DAM site. Not only is it an opportunity to remind your stakeholders who you are and what you stand for, but it helps embed your DAM site in your organization’s DNA — which encourages system adoption and long-term user engagement. 

Continue Reading

Topics: Marketing, Widen Collective

Widen’s Training Opportunities Help Customers Maximize the Value of the Widen Collective®

by Molly Hamm, September 14, 2021


The Widen Collective® helps organizations achieve a range of business outcomes, from improving brand consistency and cross-team collaboration to streamlining content workflows. But reaching these goals requires more than just access to a digital asset management (DAM) solution — it entails strong user engagement and continual site optimization.

That’s why Widen’s training program helps users continually advance their DAM skills and use of the Collective. Let’s look at how our training program can help you reach your DAM goals.

Continue Reading

Topics: Widen Collective

10 Reasons to Attend the 10th Annual Widen Summit®

by Molly Hamm, July 27, 2021

Each year hundreds of Widen Collective® digital asset management (DAM) and product information management (PIM) practitioners gather at the Widen Summit® to learn, make connections, and have fun.

This year’s event will be no exception. Our second all-virtual Summit has a highly-interactive agenda full of sessions that will advance your skills and inspire new goals. 

Here are 10 reasons why you should join us October 19-20!

Continue Reading

Topics: Widen Summit

Our Path to Building Accessible Software for All Users

by Molly Hamm, June 7, 2021


Empathy is central to Widen’s values and culture. It is reflected in our exceptional customer service, respect for our teammates, and commitment to employing people with developmental disabilities. In this TEDx Talk our CEO, Matthew Gonnering, speaks about the importance of empathy in business.

So our interest in building software that’s accessible to all users is a natural extension of our corporate culture and mindset around empathy and inclusion. With that, we’d like to share where we are in our effort to meet accessibility standards across our digital asset management (DAM) and product information management (PIM) platform, the Widen Collective®.


Continue Reading

Topics: Product Updates, Widen Collective

7 Benefits of Digital Asset Management in 2021

by Molly Hamm, April 27, 2021

Quality content is a powerful market differentiator. It can help organizations resonate with consumers, strengthen their brand perception, and ultimately drive revenue.  It’s no wonder that demand for outstanding creative work — from photography and graphics to copy and video — is at an all-time high. Organizations seeking to bring velocity to their creative workflows are increasingly turning to digital asset management (DAM) solutions, to store, organize, and manage their content.

Continue Reading

Topics: DAM

Power Your Content Using Embed Codes

by Molly Hamm, April 12, 2021


In the world of digital asset management (DAM), embed codes are often an unsung hero. While DAM systems get a lot of praise for storing, organizing, managing, tracking, and analyzing your digital assets; embed codes quietly make publishing content easy.

Embed codes are asset-specific HTML that allow you to publish visual content across multiple platforms with ease. Whenever updates are made to the master file in the DAM system, the new version is automatically updated everywhere it’s embedded. 

Continue Reading

Topics: Content, DAM, Workflow

Our 8 Favorite Dams

by Molly Hamm, February 25, 2021

 

At Widen, we consider ourselves digital asset management (DAM) experts. But here’s the thing…we like all kinds of dams! And for good reason. Not only can they be simply awe-inspiring feats of engineering, but they also provide a range of economic, environmental, and social benefits; including recreation, flood control, water management, drinking water, hydroelectric power, and river transportation.

Here is a list of our top eight dams of all time.

Continue Reading

Topics: Culture & Company

The Widen Blog

Where marketing and creative teams find actionable advice, practical resources, and success stories to flourish in a world connected by content.

Recent

Like what you're reading?

We can send you our best articles.

2021 Widen Connectivity Report

2021 Widen Connectivity Report, Connecting the dots between marketing, information, and customer experience

Learn how leading brands use product information to deepen audience connections and excel in the digital space.

Get the report


Enrich Customer Experiences With Product Content

A Forrester Consulting study: Enrich Customer Experiences With Product Content

Forrester research report
Gartner research helps leaders evaluate solution benefits and technology choices.

Get the study

 

DAM+PIM for customer experience

DAM+PIM: Creating Highly Compatible and Quality Customer Experiences

Learn how DAM and PIM technologies work together to create meaningful conversations with customers, and anchor customer experience success.

Get the white paper

Are you ready for a DAM solution of your own? Request a demo