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Molly Hamm

Molly Hamm

Molly Hamm is a librarian with a passion for research, writing and, metadata. She had a wide variety of jobs – ranging from an intern at The New York Times, to an adjuster at a fine arts insurance company, to a sales executive at Getty Images – before pursuing a degree in library science. Her work as a librarian over the last decade has focused on business intelligence, knowledge management, and most recently – creating meaningful content for current and future Widen customers.

Recent posts by Molly Hamm:

Portals Functionality and Best Practices

by Molly Hamm, September 14, 2022

The Portals app in Widen’s digital asset management (DAM) solution offers a flexible, attractive, and easy way to share content within a branded environment. 

Our blog post Portals Examples and Use Cases showcases a range of creative and powerful ways that our customers are using portals to share assets, connect teams, and advance brand stories. In this article, we’ll share functionality details and best practices that will help you build a portal that meets your unique content and business needs.

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Topics: Creative, Portals, Brand management

Announcing the Widen Portals Contest Winners

by Molly Hamm, September 14, 2022

In June we launched our first-ever Widen Portals Contest, to gather outstanding, real-life examples of how Widen customers are using the Portals application to support business goals. 

And the response was fantastic! We received over two dozen, top-notch submissions across industries and use cases. 

Our panel of judges included Widen’s Creative Manager, Senior Manager of Support and Community, and VP of Marketing and Sales. They selected the winners based on three criteria:

  • Clear organization
  • Cohesive branding and style
  • Strong purpose/use case 
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Topics: Portals

Our Path to Building Accessible Software for All Users

by Molly Hamm, August 15, 2022


Empathy is central to our values and culture. It’s reflected in our exceptional customer service, respect for our teammates, and commitment to building quality software. Our General Manager, Matthew Gonnering is so passionate about the importance of empathy in business that he made it the focus of his TEDx Talk.

So our interest in building technology that’s accessible to all users is a natural extension of our corporate culture and mindset around empathy and inclusion. We have infused this passion in our digital asset management (DAM) and product information management (PIM) platform at Widen and are carrying this foundation into our user experience (UX) work on all Acquia products, too.

Because this work is so pivotal to who we are, we’d like to share more about our effort to meet accessibility standards across all Widen and Acquia products. 

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Topics: Product Updates, Widen Collective

Metadata Management: What Is It, and Why Do You Need It?

by Molly Hamm, August 8, 2022

In today’s modern workplace content creation is almost constant. New files like contracts, presentations, photography, and creative assets are being added daily, if not hourly.

When these files are created, inherently, so is their metadata — or data about data. Metadata can include things like the document’s name, date, file size, and creator. 

As a result, companies are awash with content and its related metadata. They need a system for keeping it all organized. That’s where metadata management comes in. 

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Topics: DAM

Best Practices for Naming Your DAM System

by Molly Hamm, August 1, 2022

In a notable passage from Shakespeare’s “Romeo and Juliet,” Juliet ponders the value of a name. She says, “What’s in a name? That which we call a rose by any other name would smell as sweet.” In other words, she thinks that names don’t really matter all that much. 

But here at Widen, we disagree. After all, names are an important part of any branded experience. And when it comes to tools like a digital asset management (DAM) system, the right name can go a long way in bolstering system adoption and ongoing user engagement. 

That’s why many of our customers give their Widen DAM site a name that is descriptive, unique, or memorable. But finding a name that reflects your site’s purpose and company brand can be challenging. So let’s look at some tips and best practices that will help you choose a top-notch name for your DAM site. 

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Topics: DAM

File Naming Best Practices for Digital Asset Management

by Molly Hamm, July 11, 2022

The names of people, places, and things help us understand and navigate the world. These terms help us identify exactly what we’re looking for. The same holds true in digital environments, where descriptive names allow files to be easily understood, located, and retrieved. That’s why many teams use file naming conventions to make their content easily locatable.

Everything from file folder directories to collaborative work tools are more effective if their digital files have meaningful and appropriate names. So it should come as no surprise that strong file naming conventions also help maximize the power and efficiency of a digital asset management (DAM) platform.

In this article, we’ll explore file naming conventions best practices that help teams ensure that their content is organized and findable.

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Topics: DAM

Digital Rights Management: A Guide

by Molly Hamm, June 30, 2022

Understanding how and when to use copyrighted materials like stock photography, logos, videos, and more can be a full-time job. Using a piece of content incorrectly could result in a fine or even a lawsuit. On the flip-side, there’s the possibility of someone using your materials without proper permission. Neither scenario is desirable — and without consistent copyright management, you might not even know it’s happening.

With new material being created at a rapid pace, having a single gatekeeper to keep track of everything is unrealistic — but you need some way to easily see how your content’s being used. That’s why many companies are turning to digital rights management tools to keep tabs on their digital content.

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Topics: Integrations

New Guide: How to Launch Products With DAM

by Molly Hamm, May 9, 2022

At Widen, we know that consumers expect accurate, coordinated, and compelling product content across every channel and touchpoint. And our customers agree:

Being organized is important because the retailers have spoken: strong product assets are no longer a luxury, they are an expectation.

Martin Hill, Director of Digital Sales at PRADCO Outdoor Brands

But bringing a unified and compelling experience to life is a complicated endeavor — especially as e-commerce continues to expand. It requires a clear strategy, cross-team collaboration…and the right technology. 

In our new guide, How to Prepare for Product Launches with DAM, we outline how Widen, our digital asset management (DAM) and product information management (PIM) solution, can help teams scale their product content workflows to keep pace with digital business — and accelerate time to market.  

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Topics: PIM, Entries

9 Benefits of Digital Asset Management in 2022

by Molly Hamm, February 1, 2022

Quality content is a powerful market differentiator. It can help organizations resonate with consumers, strengthen their brand perception, and ultimately drive revenue. It’s no wonder that demand for outstanding creative work — from photography and graphics to copy and video — is at an all-time high. Organizations seeking to bring velocity to their creative workflows are increasingly turning to digital asset management (DAM) solutions, to store, organize, and manage their content.

DAM technology benefits are often based on different use cases — you can read about how Widen customers are using their DAM system in our case studies.  But across the wide range of ways that DAM systems are used, we've found these nine benefits to be universal.

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Topics: DAM

Insights From the 2021 Best DAM Contest

by Molly Hamm, November 10, 2021

The Best DAM Contest is always a highlight of the annual Widen Summit®. Three contestants compete for the prize of Best DAM by sharing their digital asset management (DAM) accomplishments in an eight-minute presentation, and then attendees vote for the most impressive and inspirational story.

Not only do attendees hear about DAM successes directly from their peers, but each presentation is packed with ideas to apply to their own Widen Collective® sites. All three contestants wowed our virtual audience with unique and actionable DAM strategies. Let’s take a look at key takeaways from each story.

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Where marketing and creative teams find actionable advice, practical resources, and success stories to flourish in a world connected by content.


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