Molly Hamm

Molly Hamm

Molly Hamm is a librarian with a passion for research, writing and, metadata. She had a wide variety of jobs – ranging from an intern at The New York Times, to an adjuster at a fine arts insurance company, to a sales executive at Getty Images – before pursuing a degree in library science. Her work as a librarian over the last decade has focused on business intelligence, knowledge management, and most recently – creating meaningful content for current and future Widen customers.

Recent posts by Molly Hamm:

Best DAM Contest 2019: Best Practices and Winning Strategies

by Molly Hamm, October 16, 2019

The Best DAM Contest is always a highlight of our annual Widen Summit. Four exceptional Widen customers showcase how they use their Collective® site to meet unique user needs. Each contestant has a different use case, a different strategy, and a different winning approach to their DAM system.

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Topics: Widen Summit, Customer Stories

Metadata Management: What Is It, and Why Do You Need It?

by Molly Hamm, August 26, 2019

In today’s modern workplace content creation is almost constant. New files like contracts, presentations, photography, and creative files are being added daily.

When these files are created, inherently, so is their metadata — or data about data. Metadata includes things like the document name, date, size, and creator. 

As a result, companies are awash with content and its related metadata. They need a system for keeping it all organized. That’s where metadata management comes in. 

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Topics: DAM

Using Filenaming Conventions to Organize Your DAM

by Molly Hamm, June 24, 2019

The names of people, places, and things help us understand and navigate the world. The same holds true in digital environments, where descriptive names allow files to be easily understood, located, and retrieved.

Everything from file folder directories to collaborative work tools are more effective if their digital files have thoughtful and appropriate names. So it should come as no surprise that strong filenaming conventions also help maximize the power and efficiency of a digital asset management (DAM) platform.

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Topics: DAM

Two Powerful Integrations That Improve the Speed and Accuracy of Creative Workflows

by Molly Hamm, June 13, 2019

Simpson Strong-Tie is one of the world's largest suppliers of structural building products. Their products include everything from fastening systems and structural connectors to software, and their Marketing department creates promotional material for all of them — both in print and online.

Producing and managing all of this imagery is an enormous job! Just ask Mark Hausler, who is one of their senior graphic designers. However, the recent addition of a digital asset management (DAM) platform with two powerful integrations — Adobe Creative Cloud and Hybris — has dramatically improved the speed and accuracy of their creative workflows.

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Topics: DAM, Integrations

Delivering Content With DAM Technology – David Anthony

by Molly Hamm, May 3, 2019

 

“Our main goal with implementing the DAM was distribution. How is this going to surface on the web? On our mobile apps? That was really our goal.” – David Anthony, Technology Consultant

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Topics: Widen Podcast, DAM Implementation

Implementing DAM Across Brands – Lauren Castellanos

by Molly Hamm, April 25, 2019

“I think if you can dedicate a specific person to be the admin that’s one of the best things in terms of success that you can do.” – Lauren Castellanos, Shiseido

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Topics: Widen Podcast, DAM Implementation

Building DAM Systems on Paper – Robert Noble

by Molly Hamm, April 18, 2019

“The first thing you want to do when starting the implementation is simply build it on paper...a combination of drawings and spreadsheets, so you know from every angle what it should look like, what it should feel like, what its properties are, what it would do if you poked it with a stick.” –  Robert Noble | KEEN footwear

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Topics: Widen Podcast, DAM Implementation

Conquering Fears of the Unknown – Maria Jose Torres

by Molly Hamm, April 11, 2019

“I think when implementing something new, or when something comes with a change, fear is completely natural...the audience reaction to the new site was our biggest fear.” – Maria Jose Torres, Steelcase

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Topics: Widen Collective, DAM Implementation

WCM vs DAM: Differentiating Between Web Content Management and Digital Asset Management

by Molly Hamm, April 9, 2019

The marketing technology landscape is vibrant, diverse, and rapidly expanding. One corner is occupied by content management systems (CMS), which help users create and manage digital content. Within this domain is web content management, or WCM, which specifically focuses on content for the web.

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Strategies for Ongoing DAM System Maintenance – Jodi Levin

by Molly Hamm, April 4, 2019

“If anybody is thinking about implementing a DAM, they really need to have an ongoing plan for maintenance, metadata control, asset control, user engagement, or else it will just be a failed piece of technology.” – Jodi Levin, Autodesk

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Topics: Widen Podcast, DAM Implementation

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