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Molly Hamm

Molly Hamm

Molly Hamm is a librarian with a passion for research, writing and, metadata. She had a wide variety of jobs – ranging from an intern at The New York Times, to an adjuster at a fine arts insurance company, to a sales executive at Getty Images – before pursuing a degree in library science. Her work as a librarian over the last decade has focused on business intelligence, knowledge management, and most recently – creating meaningful content for current and future Widen customers.

Recent posts by Molly Hamm:

Digital Rights Management: A Guide

by Molly Hamm, June 30, 2022


Understanding how and when to use copyrighted materials like stock photography, logos, videos, and more can be a full-time job. Using a piece of content incorrectly could result in a fine or even a lawsuit. On the flip-side, there’s the possibility of someone using your materials without proper permission. Neither scenario is desirable — and without consistent copyright management, you might not even know it’s happening.


With new material being created at a rapid pace, having a single gatekeeper to keep track of everything is unrealistic — but you need some way to easily see how your content’s being used. That’s why many companies are turning to digital rights management tools to keep tabs on their digital content.

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Topics: Integrations

Calling All Portals! In Our Portals Contest, Everyone Wins

by Molly Hamm, June 14, 2022

The Portals application in Widen’s digital asset management (DAM) system allows you to share a curated selection of assets, in a beautiful, branded environment.

And not to toot our own horn…but portals are popular! There are over 45,718 active portals across our 780+ customer DAM sites — and they are used to share everything from brand guidelines and campaign assets to sales materials, and everything in between.

So we thought it would be fun to hold a portals contest (with prizes!) to inspire and delight our DAM community. All submissions will be shared on the Widen Blog, and five will be featured in our Portals Showcase Webinar — look for registration info in your inbox, soon!

We hope you’ll participate…read on to learn how.

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Topics: Portals

New Guide: How to Launch Products With DAM

by Molly Hamm, May 9, 2022


At Widen, we know that consumers expect accurate, coordinated, and compelling product content across every channel and touchpoint. And our customers agree:

Being organized is important because the retailers have spoken: strong product assets are no longer a luxury, they are an expectation.

Martin Hill, Director of Digital Sales at PRADCO Outdoor Brands

But bringing a unified and compelling experience to life is a complicated endeavor — especially as e-commerce continues to expand. It requires a clear strategy, cross-team collaboration…and the right technology. 

In our new guide, How to Prepare for Product Launches with DAM, we outline how Widen, our digital asset management (DAM) and product information management (PIM) solution, can help teams scale their product content workflows to keep pace with digital business — and accelerate time to market.  

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Topics: PIM, Entries

9 Benefits of Digital Asset Management in 2022

by Molly Hamm, February 1, 2022


Quality content is a powerful market differentiator. It can help organizations resonate with consumers, strengthen their brand perception, and ultimately drive revenue. It’s no wonder that demand for outstanding creative work — from photography and graphics to copy and video — is at an all-time high. Organizations seeking to bring velocity to their creative workflows are increasingly turning to digital asset management (DAM) solutions, to store, organize, and manage their content.

DAM technology benefits are often based on different use cases — you can read about how Widen customers are using their DAM system in our case studies.  But across the wide range of ways that DAM systems are used, we've found these nine benefits to be universal.

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Topics: DAM

Insights From the 2021 Best DAM Contest

by Molly Hamm, November 10, 2021


The Best DAM Contest is always a highlight of the annual Widen Summit®. Three contestants compete for the prize of Best DAM by sharing their digital asset management (DAM) accomplishments in an eight-minute presentation, and then attendees vote for the most impressive and inspirational story.

Not only do attendees hear about DAM successes directly from their peers, but each presentation is packed with ideas to apply to their own Widen Collective® sites. All three contestants wowed our virtual audience with unique and actionable DAM strategies. Let’s take a look at key takeaways from each story.

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Migrating Content to a New Digital Asset Management System

by Molly Hamm, September 29, 2021


Managing content is complicated. Keeping track of where files are stored and which version is the most current can be a time-intensive challenge. Storing files in a central platform, like a digital asset management (DAM) system, can help teams keep content organized and easy to access. 

But not all DAM systems have the same functionality. Perhaps you’ve been using a DAM system for several years but it hasn’t scaled with your business growth. Or maybe it doesn’t integrate with your new marketing technology. Or it could be that you need better customer support across your global offices. Whatever the reason, if you decide to switch to a different vendor you’ll need to migrate content from your existing system to a new platform — which is no small task! Let’s explore how you can set yourself up for success.

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Topics: DAM

9 Easy Ways to Brand Your Widen Collective® Site

by Molly Hamm, September 27, 2021



As a company changes and evolves, so does its brand. After all, a brand is more than just words and images ⏤ it’s the identity of your organization. And memorable, cohesive brand experiences are built with current and approved brand assets. 

Digital asset management (DAM) systems help teams bring their brand to life with tools to centralize, organize, and distribute photos, videos, logos, and creative files. In essence, a DAM platform can be the gateway to your organization’s brand story. 

That’s why it’s important to infuse your brand across the look and feel of your DAM site. Not only is it an opportunity to remind your stakeholders who you are and what you stand for, but it helps embed your DAM site in your organization’s DNA — which encourages system adoption and long-term user engagement. 

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Topics: Marketing, Widen Collective

Widen’s Training Opportunities Help Customers Maximize the Value of the Widen Collective®

by Molly Hamm, September 14, 2021


The Widen Collective® helps organizations achieve a range of business outcomes, from improving brand consistency and cross-team collaboration to streamlining content workflows. But reaching these goals requires more than just access to a digital asset management (DAM) solution — it entails strong user engagement and continual site optimization.

That’s why Widen’s training program helps users continually advance their DAM skills and use of the Collective. Let’s look at how our training program can help you reach your DAM goals.

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Topics: Widen Collective

10 Reasons to Attend the 10th Annual Widen Summit®

by Molly Hamm, July 27, 2021

Each year hundreds of Widen Collective® digital asset management (DAM) and product information management (PIM) practitioners gather at the Widen Summit® to learn, make connections, and have fun.

This year’s event will be no exception. Our second all-virtual Summit has a highly-interactive agenda full of sessions that will advance your skills and inspire new goals. 

Here are 10 reasons why customers love the Widen Summit. 

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Topics: Widen Summit

Our Path to Building Accessible Software for All Users

by Molly Hamm, June 7, 2021


Empathy is central to Widen’s values and culture. It is reflected in our exceptional customer service, respect for our teammates, and commitment to employing people with developmental disabilities. In this TEDx Talk our CEO, Matthew Gonnering, speaks about the importance of empathy in business.

So our interest in building software that’s accessible to all users is a natural extension of our corporate culture and mindset around empathy and inclusion. With that, we’d like to share where we are in our effort to meet accessibility standards across our digital asset management (DAM) and product information management (PIM) platform, the Widen Collective®.


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Topics: Product Updates, Widen Collective

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Enrich Customer Experiences With Product Content

A Forrester Consulting study: Enrich Customer Experiences With Product Content

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DAM+PIM: Creating Highly Compatible and Quality Customer Experiences

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