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Molly Hamm

Molly Hamm

Molly Hamm is a librarian with a passion for research, writing and, metadata. She had a wide variety of jobs – ranging from an intern at The New York Times, to an adjuster at a fine arts insurance company, to a sales executive at Getty Images – before pursuing a degree in library science. Her work as a librarian over the last decade has focused on business intelligence, knowledge management, and most recently – creating meaningful content for current and future Widen customers.

Recent posts by Molly Hamm:

The Ultimate Guide to File Management

by Molly Hamm, August 18, 2020


Digital files are a fact of life for any modern business. In marketing, every product launch, event, and campaign is made possible through the creation and use of a myriad of digital files. Keeping it all organized can be an overwhelming challenge!

That’s where file management comes in. File management is the process of storing and organizing digital data so it’s easy to find and use. It ensures that information is stored safely, and creates efficiencies across workflows. Let’s learn more about the benefits of file management, and how to choose a system that’s right for your business needs. 

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Topics: Marketing, DAM

12 Reasons to Attend This Year's Summit

by Molly Hamm, August 5, 2020

Each year over 200 Widen Collective® digital asset management (DAM) practitioners gather at the Widen Summit to learn, make connections, and have fun.

This year’s event will be no exception, despite the shift from in-person to virtual. We’ve designed a highly-interactive agenda full of sessions that will advance your DAM skills and  inspire new DAM goals. 

Here are a dozen reasons why you should join us October 13-14!

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Topics: Widen Summit

14 Tips to Take Better Marketing Photos With Your Smartphone Camera

by Molly Hamm, July 21, 2020

Photographs have the power to tell stories, engage emotions, and inspire action — without using a single word. That’s why marketers rely on them to connect with their audiences across markets, channels, and devices. 

To keep pace with the ever-growing need for compelling visual imagery, marketers are relying less on expensive equipment and formal photoshoots, and more on smartphones. Not only has the technology in smartphone cameras advanced significantly in recent years, but they allow images to be created quickly and affordably. 

And because smartphones are always with us, they are also fueling user-generated content — which marketers use to support their content marketing strategies. Afterall, consumers are more likely to take recommendations from friends and family members than brands when making buying decisions. And further, we enjoy sharing photos with each other, as evidenced by 50+ billion photos uploaded to Instagram to date!

But using a smartphone to take outstanding shots entails more than just aiming and tapping. Here are some simple tips and tricks that can help even amateur photographers take pictures that measure up to marketing standards. 

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Topics: Photography, Creative

WCM vs DAM: Differentiating Between Web Content Management and Digital Asset Management

by Molly Hamm, June 29, 2020

If you find the boundaries between digital asset management (DAM) and web content management (WCM) software a little murky, you’re not alone. After all, in the wildly diverse landscape of 5,000+ marketing technology (martech) vendors, these two systems both focus on managing digital content.

This overlap might make it difficult to decide which platform is best for your team. But understanding your needs upfront — along with the benefits of each solution and how they can play together — will help justify your purchase and meet your business goals.
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New Training Opportunities Help Customers Learn by Doing

by Molly Hamm, June 24, 2020

Our digital asset management (DAM) system, the Widen Collective®, supports a range of short- and long-term business goals. From improving brand consistency and cross-team collaboration to optimizing workflows and brand management practices, DAM is an essential part of any marketer’s toolkit.

Leveraging the full value of a DAM investment begins with effective and engaging user training. That’s why we have recently enhanced and expanded the learning opportunities available to every Widen customer. Through a collection of on-demand and live training options, Widen users of all abilities can advance their knowledge of the Collective to achieve business goals. 

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Topics: Widen Collective

Tips for Naming Your Digital Asset Management System

by Molly Hamm, June 9, 2020

In a notable passage from Shakespeare’s “Romeo and Juliet,” Juliet ponders the value of a name. She says, “What’s in a name? That which we call a rose by any other name would smell as sweet.” In other words, she thinks that names don’t really matter all that much. 

But here at Widen, we disagree. After all, names are an important part of any branded experience. And when it comes to tools like a digital asset management (DAM) system, the right name can go a long way in bolstering system adoption and ongoing user engagement. 

That’s why many of our customers give their Widen Collective® site a name that is descriptive, unique, or memorable. But finding a name that reflects your site’s purpose and company brand can be challenging. So let’s look at some tips and best practices that will help you choose a top-notch name for your Collective site. 

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Topics: DAM

DAM: Bringing Order to a Marketer’s Chaos

by Molly Hamm, June 4, 2020

As countries around the world respond to the coronavirus pandemic, many people have made the shift to working from home. For businesses that had already adopted agile digital tools, this transition might not have caused many disruptions. But for companies who relied on face-to-face meetings or physical tools to execute their content workflow, these changes upended processes and forced teams to search for new ways to work. As a result for many, today’s working life is more chaotic than ever before.

To dig into these new challenges and understand the additional impacts they’re having on businesses, we interviewed Nick Barber, Senior Analyst at Forrester Research, who says the coronavirus has changed consumer behavior. 

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Topics: Widen Collective

Delivering Podcast Content From the Widen Collective®

by Molly Hamm, May 29, 2020

As businesses look for new and effective ways to engage customers, many are exploring how to advance their content marketing strategy into brand publishing. As publishers, brands form connections through high-quality stories created by talented journalists, photographers, videographers, and illustrators. Content is continually created and shared to cultivate a stable audience and build long-term brand awareness and growth. 

One distribution format that is gaining traction among brand publishers is podcasts — not only are they relatively inexpensive to produce, but they have growing consumer interest. According to Edison Research and Triton Digital, roughly 55% of Americans (or 155 million people) have listened to a podcast — up from 23% a decade earlier. And there are now over 800,000 active podcasts with over 54 million episodes available worldwide. From news and history to true crime and culture, podcasts span every subject and interest. 

But podcast distribution entails managing feeds to a variety of networks — including iHeart, Google, Spotify, Tunein, Stitcher, iTunes, and more — which can be time-consuming. Any Widen customer can use our digital asset management (DAM) software, the Widen Collective®, to streamline their podcast production process and publish content efficiently across various networks. To explain how, let’s look at an example from a Widen customer.

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Topics: Integrations

Portals Functionality and Best Practices

by Molly Hamm, May 18, 2020

The Portals app in the Widen Collective® offers a flexible, attractive, and easy way to share content within a branded environment. 

Our blog post Portals Examples and Use Cases showcases a range of creative and powerful ways that our customers are using portals to share assets, connect teams, and advance brand stories. In this article, we’ll share functionality details and best practices that will help you build a portal that meets your unique content and business needs.

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Topics: Creative, Portals, Brand management

Portals Examples and Use Cases

by Molly Hamm, April 30, 2020

The Portals app in the Widen Collective® allows users to easily present and share curated sets of assets with specific audiences. 

They can be used to share all kinds of content...brand guidelines, media kits, training content, HR resources, sales materials, product information, you name it! Our customers even rely on portals to distribute content that changes quickly, such as COVID-19 resources. 

With Portals, your teams or partners are able to access content without logging into the digital asset management (DAM) system. All asset activity is tracked to capture who is using which files, and how. And every portal can be customized to provide a fully-branded experience. 

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Topics: DAM, Portals

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Forrester Wave: Digital Asset Management for Customer Experience, Q4 2019 Preview

Widen recognized as a “Strong Performer” in the Q4 2019 Forrester Wave report.

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The DAM Evaluation Toolkit

The DAM Evaluation Toolkit: Your path to the right DAM solution

Your guide to finding the right digital asset management (DAM) solution for your organization.

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Widen Summit

Inspiring change: The 2020 Widen Summit Preview

Connect with your world-wide Widen network at this year’s free, virtual Widen Summit.

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