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Molly Hamm

Molly Hamm

Molly Hamm is a librarian with a passion for research, writing and, metadata. She had a wide variety of jobs – ranging from an intern at The New York Times, to an adjuster at a fine arts insurance company, to a sales executive at Getty Images – before pursuing a degree in library science. Her work as a librarian over the last decade has focused on business intelligence, knowledge management, and most recently – creating meaningful content for current and future Widen customers.

Recent posts by Molly Hamm:

Our 8 Favorite Dams

by Molly Hamm, February 25, 2021

 

At Widen, we consider ourselves digital asset management (DAM) experts. But here’s the thing…we like all kinds of dams! And for good reason. Not only can they be simply awe-inspiring feats of engineering, but they also provide a range of economic, environmental, and social benefits; including recreation, flood control, water management, drinking water, hydroelectric power, and river transportation.

Here is a list of our top eight dams of all time.

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Topics: Culture & Company

Our Tips for Making Your DAM Implementation a Seamless Success

by Molly Hamm, February 10, 2021

It’s no secret that implementing a new software platform is a big job. It entails gathering feedback from numerous stakeholders, meeting a range of deadlines, and managing expectations for everyone involved! But with the right approach, it can be a seamless success. Here are our key strategies for navigating the digital asset management (DAM) implementation process with confidence and ease.

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Topics: DAM Implementation, Change Management

Optimizing DAM Processes for Global Teams

by Molly Hamm, January 15, 2021

Like an orchestra conductor, a brand manager coordinates many individual efforts into a unified, engaging, and memorable experience. This is especially true for global companies, where regional marketing content must align with the company's brand identity and accommodate local languages, tastes, and cultural norms. 

If you are a digital asset management (DAM) administrator at an international company, you know this can be a complex and dynamic challenge! Let’s look at some configurations and features in the Widen Collective® that can help you manage multilingual content, enhance collaboration across regions, and ultimately create a cohesive brand experience. 

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Topics: DAM

How YMCA England & Wales Leverages DAM to Advance Organizational Goals

by Molly Hamm, December 21, 2020

Many nonprofits use digital asset management (DAM) systems to coordinate marketing efforts between chapters, partners, and volunteers. Our case study of YMCA England & Wales showcases how they use the Widen Collective® across 101 local organizations to create collateral that aligns with national campaigns and brand guidelines. 

In this article, we’ll explore how their evolving use of the Collective advances broader organizational initiatives and goals.

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Topics: Customer Stories, Marketing Insights, Content Strategy

How DAM Can Benefit Your Nonprofit

by Molly Hamm, December 7, 2020


Nonprofit organizations in the service sector advance causes that make our world a better place. But because they often do so with limited resources, spending decisions are made with thoughtful consideration. After all, every dollar, pound, or euro spent helps a person in need!

Investments in new technology often have a significant impact on nonprofit budgets. But the right solution can create operational efficiencies that extend the reach and impact of an organization's work — and offset the initial cost. Let’s look at how Widen customers are using our digital asset management (DAM) system, the Widen Collective®, to do just that.

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Topics: Customer Stories, DAM

Customer Stories Take Center Stage at the 2020 Widen Summit

by Molly Hamm, November 16, 2020


Each year Summit attendees look forward to presentations that feature Widen customers. After all, learning by example is effective...and fun! So this year, we expanded the number of customer-led sessions to showcase a broad range of real-life examples from Widen Collective® sites, as well as best practices. Below is a summary and video of each presentation, breakout session, and panel.

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Topics: Widen Summit

How to Collect, Organize, and Edit Metadata

by Molly Hamm, November 3, 2020

 

It’s impossible to overstate the importance of search tools in our digital world. With endless content across e-commerce marketplaces, digital databases, and software platforms, search functionality helps us find the information we need. When it comes to digital asset management (DAM) solutions, search allows users to quickly and easily locate the exact file they want among thousands — or even hundreds of thousands — of assets. 

But here’s the thing: searching in a DAM system only works if content is tagged with metadata. And developing quality metadata is a time-intensive undertaking that’s both an art and a science. If you’re feeling overwhelmed about metadata creation and management, this article is here to help. We’ll discuss what you need to know about collecting, organizing, and editing metadata to power your search tools and set your DAM site up for success.

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Topics: DAM

Types of Digital Asset Management Systems

by Molly Hamm, October 12, 2020


Digital asset management (DAM) software has been helping marketing teams organize their content for decades. This technology first emerged in the 1990s to help print and publishing companies manage their photos and videos, and has since evolved to be an essential platform in marketing technology (martech) ecosystems.  

Today’s DAM marketplace is packed with vendors offering similar features and functionality across these 10 core characteristics. But not all systems are equal, as many have unique offerings that support specific workflows or business goals. So let’s take a look at some areas of technical or operational focus that often differentiate one DAM platform from another.

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Topics: DAM

Widen Connect Has Launched, and You’re Invited!

by Molly Hamm, October 1, 2020

At Widen, we understand the importance of a connected user community. When our customers are able to learn from each other they increase the impact of the Widen Collective® at their organization, they advance their skills and confidence, and they even find greater satisfaction in their jobs. 

That’s why we nurture our community of Collective customers in many ways — through our annual Widen Summit, Widen User Groups (WUGs), and the Widen Advocate leadership program. And now, we are thrilled to announce the launch of Widen Connect, the place where Collective administrators can connect and grow, online. 

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Topics: DAMsters

The Ultimate Guide to File Management

by Molly Hamm, August 18, 2020


Digital files are a fact of life for any modern business. In marketing, every product launch, event, and campaign is made possible through the creation and use of a myriad of digital files. Keeping it all organized can be an overwhelming challenge!

That’s where file management comes in. File management is the process of storing and organizing digital data so it’s easy to find and use. It ensures that information is stored safely, and creates efficiencies across workflows. Let’s learn more about the benefits of file management, and how to choose a system that’s right for your business needs. 

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Topics: Marketing, DAM

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Gartner PIM Report

Market Guide for Product Information Management Solutions 2020

Gartner research report
Gartner research helps leaders evaluate solution benefits and technology choices.

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Forrester DAM and PIM Report

DAM And PIM Are The Power Couple For Your Content Strategy

Forrester research report
Forrester research explores how an integrated DAM+PIM approach can improve omnichannel commerce

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DAM+PIM for customer experience

DAM+PIM: Creating Highly Compatible and Quality Customer Experiences

Learn how DAM and PIM technologies work together to create meaningful conversations with customers, and anchor customer experience success.

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