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Molly Hamm

Molly Hamm

Molly Hamm is a librarian with a passion for research, writing and, metadata. She had a wide variety of jobs – ranging from an intern at The New York Times, to an adjuster at a fine arts insurance company, to a sales executive at Getty Images – before pursuing a degree in library science. Her work as a librarian over the last decade has focused on business intelligence, knowledge management, and most recently – creating meaningful content for current and future Widen customers.

Recent posts by Molly Hamm:

WCM vs DAM: Differentiating Between Web Content Management and Digital Asset Management

by Molly Hamm, June 29, 2020

 

If you find the boundaries between digital asset management (DAM) and web content management (WCM) software a little murky, you’re not alone. After all, in the wildly diverse landscape of 5,000+ marketing technology (martech) vendors, these two systems both focus on managing digital content.

This overlap might make it difficult to decide which platform is best for your team. But understanding your needs upfront — along with the benefits of each solution and how they can play together — will help justify your purchase and meet your business goals.
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New Training Opportunities Help Customers Learn by Doing

by Molly Hamm, June 24, 2020

Our digital asset management (DAM) system, the Widen Collective®, supports a range of short- and long-term business goals. From improving brand consistency and cross-team collaboration to optimizing workflows and brand management practices, DAM is an essential part of any marketer’s toolkit.

Leveraging the full value of a DAM investment begins with effective and engaging user training. That’s why we have recently enhanced and expanded the learning opportunities available to every Widen customer. Through a collection of on-demand and live training options, Widen users of all abilities can advance their knowledge of the Collective to achieve business goals. 

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Topics: Widen Collective

Tips for Naming Your Digital Asset Management System

by Molly Hamm, June 9, 2020

In a notable passage from Shakespeare’s “Romeo and Juliet,” Juliet ponders the value of a name. She says, “What’s in a name? That which we call a rose by any other name would smell as sweet.” In other words, she thinks that names don’t really matter all that much. 

But here at Widen, we disagree. After all, names are an important part of any branded experience. And when it comes to tools like a digital asset management (DAM) system, the right name can go a long way in bolstering system adoption and ongoing user engagement. 

That’s why many of our customers give their Widen Collective® site a name that is descriptive, unique, or memorable. But finding a name that reflects your site’s purpose and company brand can be challenging. So let’s look at some tips and best practices that will help you choose a top-notch name for your Collective site. 

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Topics: DAM

DAM: Bringing Order to a Marketer’s Chaos

by Molly Hamm, June 4, 2020

As countries around the world respond to the coronavirus pandemic, many people have made the shift to working from home. For businesses that had already adopted agile digital tools, this transition might not have caused many disruptions. But for companies who relied on face-to-face meetings or physical tools to execute their content workflow, these changes upended processes and forced teams to search for new ways to work. As a result for many, today’s working life is more chaotic than ever before.

To dig into these new challenges and understand the additional impacts they’re having on businesses, we interviewed Nick Barber, Senior Analyst at Forrester Research, who says the coronavirus has changed consumer behavior. 

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Topics: Widen Collective

Delivering Podcast Content From the Widen Collective®

by Molly Hamm, May 29, 2020

As businesses look for new and effective ways to engage customers, many are exploring how to advance their content marketing strategy into brand publishing. As publishers, brands form connections through high-quality stories created by talented journalists, photographers, videographers, and illustrators. Content is continually created and shared to cultivate a stable audience and build long-term brand awareness and growth. 

One distribution format that is gaining traction among brand publishers is podcasts — not only are they relatively inexpensive to produce, but they have growing consumer interest. According to Edison Research and Triton Digital, roughly 55% of Americans (or 155 million people) have listened to a podcast — up from 23% a decade earlier. And there are now over 800,000 active podcasts with over 54 million episodes available worldwide. From news and history to true crime and culture, podcasts span every subject and interest. 

But podcast distribution entails managing feeds to a variety of networks — including iHeart, Google, Spotify, Tunein, Stitcher, iTunes, and more — which can be time-consuming. Any Widen customer can use our digital asset management (DAM) software, the Widen Collective®, to streamline their podcast production process and publish content efficiently across various networks. To explain how, let’s look at an example from a Widen customer.

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Topics: Integrations

Portals Functionality and Best Practices

by Molly Hamm, May 18, 2020

The Portals app in the Widen Collective® offers a flexible, attractive, and easy way to share content within a branded environment. 

Our blog post Portals Examples and Use Cases showcases a range of creative and powerful ways that our customers are using portals to share assets, connect teams, and advance brand stories. In this article, we’ll share functionality details and best practices that will help you build a portal that meets your unique content and business needs.

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Topics: Creative, Portals, Brand management

Portals Examples and Use Cases

by Molly Hamm, April 30, 2020

The Portals app in the Widen Collective® allows users to easily present and share curated sets of assets with specific audiences. 

They can be used to share all kinds of content...brand guidelines, media kits, training content, HR resources, sales materials, product information, you name it! Our customers even rely on portals to distribute content that changes quickly, such as COVID-19 resources. 

With Portals, your teams or partners are able to access content without logging into the digital asset management (DAM) system. All asset activity is tracked to capture who is using which files, and how. And every portal can be customized to provide a fully-branded experience. 

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Topics: DAM, Portals

7 Benefits of Digital Asset Management in 2020

by Molly Hamm, March 31, 2020

Quality content is a powerful market differentiator. It can help organizations resonate with consumers, strengthen their brand perception, and ultimately drive revenue.  It’s no wonder that demand for outstanding creative work — from photography and graphics to copy and video — is at an all-time high. Organizations seeking to bring velocity to their creative workflows are increasingly turning to digital asset management (DAM) solutions, to store, organize, and manage their content.

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Topics: DAM

Enhance the Value of Your Widen Collective® Dashboard

by Molly Hamm, February 24, 2020

The first thing users see when they log in into the Widen Collective® is the dashboard. As the homepage for your digital asset management (DAM) site, the dashboard is the gateway to your digital content and sets the tone for your user experience. 

Dashboards are comprised of three main features, in any combination: dashboard messages, spotlight searches, and saved searches. Admins are able to control the placement of these tools and customize the overall design to help users find what they need with minimal effort.

In this article we’ve rounded up some noteworthy examples of Collective dashboards to showcase best practices, creative thinking, and what’s possible for your own dashboard design.

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Topics: Widen Collective

San Francisco International Airport: A Site Overhaul Success Story

by Molly Hamm, February 19, 2020

The San Francisco International Airport (SFO) implemented their first digital asset management (DAM) platform, the Widen Collective®, to store and organize all of their marketing assets — from creative files to employee photos. 

When they were ready to start, they created a metadata structure and assembled a team of interns to upload assets. However, many of these uploaders lacked the institutional knowledge needed to create meaningful metadata, and as a result the values entered were incomplete or inconsistent. Further, SFO didn’t have a governance policy, archival strategy, or a designated site administrator. Their DAM system became so ineffective it was barely used. 

Six years later, SFO decided to overhaul the entire DAM site; and Robin Brown, their Brand Manager, was asked to lead the effort. At the 2019 Widen Summit she shared how she turned this underutilized platform into an essential tool across their organization, and beyond. 

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Topics: Widen Summit, Customer Stories, Best DAM Contest

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2020 Connectivity Report

2020 Widen Connectivity Report Preview

Read this report to learn about the value of visual design in a connected marketing world.

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Virtual Widen Summit

Inspiring change: The 2020 Widen Summit Preview

Connect with your world-wide Widen network at this year’s free, virtual Widen Summit.

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