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Molly Hamm

Molly Hamm

Molly Hamm is a librarian with a passion for research, writing and, metadata. She had a wide variety of jobs – ranging from an intern at The New York Times, to an adjuster at a fine arts insurance company, to a sales executive at Getty Images – before pursuing a degree in library science. Her work as a librarian over the last decade has focused on business intelligence, knowledge management, and most recently – creating meaningful content for current and future Widen customers.

Recent posts by Molly Hamm:

Widen’s Training Opportunities Help Customers Maximize the Value of the Widen Collective®

by Molly Hamm, September 14, 2021


The Widen Collective® helps organizations achieve a range of business outcomes, from improving brand consistency and cross-team collaboration to streamlining content workflows. But reaching these goals requires more than just access to a digital asset management (DAM) solution — it entails strong user engagement and continual site optimization.

That’s why Widen’s training program helps users continually advance their DAM skills and use of the Collective. Let’s look at how our training program can help you reach your DAM goals.

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Topics: Widen Collective

10 Reasons to Attend the 10th Annual Widen Summit®

by Molly Hamm, July 27, 2021

Each year hundreds of Widen Collective® digital asset management (DAM) and product information management (PIM) practitioners gather at the Widen Summit® to learn, make connections, and have fun.

This year’s event will be no exception. Our second all-virtual Summit has a highly-interactive agenda full of sessions that will advance your skills and inspire new goals. 

Here are 10 reasons why customers love the Widen Summit. 

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Topics: Widen Summit

Our Path to Building Accessible Software for All Users

by Molly Hamm, June 7, 2021


Empathy is central to Widen’s values and culture. It is reflected in our exceptional customer service, respect for our teammates, and commitment to employing people with developmental disabilities. In this TEDx Talk our CEO, Matthew Gonnering, speaks about the importance of empathy in business.

So our interest in building software that’s accessible to all users is a natural extension of our corporate culture and mindset around empathy and inclusion. With that, we’d like to share where we are in our effort to meet accessibility standards across our digital asset management (DAM) and product information management (PIM) platform, the Widen Collective®.


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Topics: Product Updates, Widen Collective

Power Your Content Using Embed Codes

by Molly Hamm, April 12, 2021


In the world of digital asset management (DAM), embed codes are often an unsung hero. While DAM systems get a lot of praise for storing, organizing, managing, tracking, and analyzing your digital assets; embed codes quietly make publishing content easy.

Embed codes are asset-specific HTML that allow you to publish visual content across multiple platforms with ease. Whenever updates are made to the master file in the DAM system, the new version is automatically updated everywhere it’s embedded. 

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Topics: Content, DAM, Workflow

Our 8 Favorite Dams

by Molly Hamm, February 25, 2021

 

At Widen, we consider ourselves digital asset management (DAM) experts. But here’s the thing…we like all kinds of dams! And for good reason. Not only can they be simply awe-inspiring feats of engineering, but they also provide a range of economic, environmental, and social benefits; including recreation, flood control, water management, drinking water, hydroelectric power, and river transportation.

Here is a list of our top eight dams of all time.

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Topics: Culture & Company

Our Tips for Making Your DAM Implementation a Seamless Success

by Molly Hamm, February 10, 2021

It’s no secret that implementing a new software platform is a big job. It entails gathering feedback from numerous stakeholders, meeting a range of deadlines, and managing expectations for everyone involved! But with the right approach, it can be a seamless success. Here are our key strategies for navigating the digital asset management (DAM) implementation process with confidence and ease.

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Topics: DAM Implementation, Change Management

Optimizing DAM Processes for Global Teams

by Molly Hamm, January 15, 2021

Like an orchestra conductor, a brand manager coordinates many individual efforts into a unified, engaging, and memorable experience. This is especially true for global companies, where regional marketing content must align with the company's brand identity and accommodate local languages, tastes, and cultural norms. 

If you are a digital asset management (DAM) administrator at an international company, you know this can be a complex and dynamic challenge! Let’s look at some configurations and features in the Widen Collective® that can help you manage multilingual content, enhance collaboration across regions, and ultimately create a cohesive brand experience. 

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Topics: DAM

How YMCA England & Wales Leverages DAM to Advance Organizational Goals

by Molly Hamm, December 21, 2020

Many nonprofits use digital asset management (DAM) systems to coordinate marketing efforts between chapters, partners, and volunteers. Our case study of YMCA England & Wales showcases how they use the Widen Collective® across 101 local organizations to create collateral that aligns with national campaigns and brand guidelines. 

In this article, we’ll explore how their evolving use of the Collective advances broader organizational initiatives and goals.

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Topics: Customer Stories, Marketing Insights, Content Strategy

How DAM Can Benefit Your Nonprofit

by Molly Hamm, December 7, 2020


Nonprofit organizations in the service sector advance causes that make our world a better place. But because they often do so with limited resources, spending decisions are made with thoughtful consideration. After all, every dollar, pound, or euro spent helps a person in need!

Investments in new technology often have a significant impact on nonprofit budgets. But the right solution can create operational efficiencies that extend the reach and impact of an organization's work — and offset the initial cost. Let’s look at how Widen customers are using our digital asset management (DAM) system, the Widen Collective®, to do just that.

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Topics: Customer Stories, DAM

Customer Stories Take Center Stage at the 2020 Widen Summit

by Molly Hamm, November 16, 2020


Each year Summit attendees look forward to presentations that feature Widen customers. After all, learning by example is effective...and fun! So this year, we expanded the number of customer-led sessions to showcase a broad range of real-life examples from Widen Collective® sites, as well as best practices. Below is a summary and video of each presentation, breakout session, and panel.

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Topics: Widen Summit

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2022 Forrester DAM Wave report

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Widen, an Acquia company, named a Leader in the 2022 Forrester DAM Wave report

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Enrich Customer Experiences With Product Content

A Forrester Consulting study: Enrich Customer Experiences With Product Content

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Gartner research helps leaders evaluate solution benefits and technology choices.

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DAM+PIM for customer experience

DAM+PIM: Creating Highly Compatible and Quality Customer Experiences

Learn how DAM and PIM technologies work together to create meaningful conversations with customers, and anchor customer experience success.

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