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Molly Hamm

Molly Hamm

Molly Hamm is a librarian with a passion for research, writing and, metadata. She had a wide variety of jobs – ranging from an intern at The New York Times, to an adjuster at a fine arts insurance company, to a sales executive at Getty Images – before pursuing a degree in library science. Her work as a librarian over the last decade has focused on business intelligence, knowledge management, and most recently – creating meaningful content for current and future Widen customers.

Recent posts by Molly Hamm:

Portals Functionality and Best Practices

by Molly Hamm, May 18, 2020

The Portals app in the Widen Collective® offers a flexible, attractive, and easy way to share content within a branded environment. 

Our blog post Portals Examples and Use Cases showcases a range of creative and powerful ways that our customers are using portals to share assets, connect teams, and advance brand stories. In this article, we’ll share functionality details and best practices that will help you build a portal that meets your unique content and business needs.

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Topics: Creative, Portals, Brand management

Portals Examples and Use Cases

by Molly Hamm, April 30, 2020

The Portals app in the Widen Collective® allows users to easily present and share curated sets of assets with specific audiences. 

They can be used to share all kinds of content...brand guidelines, media kits, training content, HR resources, sales materials, product information, you name it! Our customers even rely on portals to distribute content that changes quickly, such as COVID-19 resources. 

With Portals, your teams or partners are able to access content without logging into the digital asset management (DAM) system. All asset activity is tracked to capture who is using which files, and how. And every portal can be customized to provide a fully-branded experience. 

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Topics: DAM, Portals

7 Benefits of Digital Asset Management in 2020

by Molly Hamm, March 31, 2020

Quality content is a powerful market differentiator. It can help organizations resonate with consumers, strengthen their brand perception, and ultimately drive revenue.  It’s no wonder that demand for outstanding creative work — from photography and graphics to copy and video — is at an all-time high. Organizations seeking to bring velocity to their creative workflows are increasingly turning to digital asset management (DAM) solutions, to store, organize, and manage their content.

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Topics: DAM

Enhance the Value of Your Widen Collective® Dashboard

by Molly Hamm, February 24, 2020

The first thing users see when they log in into the Widen Collective® is the dashboard. As the homepage for your digital asset management (DAM) site, the dashboard is the gateway to your digital content and sets the tone for your user experience. 

Dashboards are comprised of three main features, in any combination: dashboard messages, spotlight searches, and saved searches. Admins are able to control the placement of these tools and customize the overall design to help users find what they need with minimal effort.

In this article we’ve rounded up some noteworthy examples of Collective dashboards to showcase best practices, creative thinking, and what’s possible for your own dashboard design.

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Topics: Widen Collective

San Francisco International Airport: A Site Overhaul Success Story

by Molly Hamm, February 19, 2020

The San Francisco International Airport (SFO) implemented their first digital asset management (DAM) platform, the Widen Collective®, to store and organize all of their marketing assets — from creative files to employee photos. 

When they were ready to start, they created a metadata structure and assembled a team of interns to upload assets. However, many of these uploaders lacked the institutional knowledge needed to create meaningful metadata, and as a result the values entered were incomplete or inconsistent. Further, SFO didn’t have a governance policy, archival strategy, or a designated site administrator. Their DAM system became so ineffective it was barely used. 

Six years later, SFO decided to overhaul the entire DAM site; and Robin Brown, their Brand Manager, was asked to lead the effort. At the 2019 Widen Summit she shared how she turned this underutilized platform into an essential tool across their organization, and beyond. 

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Topics: Widen Summit, Customer Stories, Best DAM Contest

What Is Digital Rights Management (DRM)?

by Molly Hamm, February 12, 2020

Digital rights management (DRM) is the use of technology and systems to restrict the use of copyrighted digital materials. DRM tools are designed to protect the rights of the copyright holder and prevent unauthorized modification or distribution.

Stealing or copying other people’s ideas or work is an age-old phenomenon. But modern technology has made piracy exponentially easier. With a few clicks of a mouse, many copyrighted images, videos, and audio files can be shared or downloaded from the Internet — often without proper permission. From Napster to bootlegging and “borrowing” art, this activity is widespread and costly. A recent report from the U.S. Chamber of Commerce estimates that online piracy costs the US economy almost $30 billion a year

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Crayola Gallery Basic Training Sets Users Up for Success

by Molly Hamm, January 22, 2020

The launch of any new software can create some trying times. After all, change can be hard, and workflow interruptions are frustrating! That’s why it’s essential to offer user training as part of any digital asset management (DAM) implementation. 

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Topics: Widen Summit, Customer Stories

Using Widen's API to Upload Files From Dropbox

by Molly Hamm, January 15, 2020

Best Friends Animal Society is an animal welfare organization that finds homes for rescued pets across America. They use their digital asset management (DAM) system, the Widen Collective®, to store, organize, and distribute all of their digital assets — which includes a lot of images of ridiculously cute dogs and cats. 

Sarah Kichas is Best Friends’ Photography Manager, and DAM administration is just a small part of her job. It entails managing a constant stream of new content from a diverse group of photographers — including staff, freelancers, and volunteers — many of whom take pictures at just a single event. Giving them all access to the Collective with the appropriate login credentials, permissions, and upload instructions could be a part-time job in itself. 

At the 2019 Widen Summit, Sarah shared how they use the Widen API and Dropbox to turn this onerous upload process into a simple, streamlined workflow. “I love it,” she said, “because it saves me time and energy, and most importantly, my sanity.”

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Topics: Widen Summit, Customer Stories, Integrations

Workflow Automation and Increasing Your Team's Efficiency

by Molly Hamm, January 13, 2020

Keeping pace with today’s demand for marketing content is no small task. This collaborative process involves multiple phases, stakeholders, and approvals, making it continually vulnerable to delays and inconsistency. 

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Topics: Workflow

Pega Collects Actionable User Feedback via Surveys

by Molly Hamm, January 6, 2020

The execution of digital asset management (DAM) software is dynamic — it’s constantly being modified with the goal of meeting, or even anticipating, evolving user needs. User feedback can provide valuable insights into what these updates should be, and why. 

At the 2019 Widen Summit, Sara Fix, Brand Project Manager at Pega, shared how her team uses surveys to gather feedback that informs improvements to their Widen Collective® site. 

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Topics: Widen Summit, Customer Stories

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The DAM Evaluation Toolkit

The DAM Evaluation Toolkit: Your path to the right DAM solution

Your guide to finding the right digital asset management (DAM) solution for your organization.

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Agile Not Fast white paper

Digital Assets Should Be Agile, Not Fast: See why agile teams, assets, and processes create collaborative content, better brands, and faster content marketing

See why agile teams, assets, and processes create collaborative content, better brands, and faster content marketing

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