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Nate Holmes

Nate Holmes

Nate Holmes is a product marketing manager at Widen. He started as a copywriter working on a small, startup-like team. There, he gained an appreciation for the agile development process and UX research. Applying those lessons in process and empathy has helped Nate develop and execute exceptional content strategies for Widen.

Recent posts by Nate Holmes:

What's the Difference Between DAM, PIM, and MRM systems?

by Nate Holmes, July 28, 2020



If you think back ten, twenty, or even thirty years ago, it’s hard to fathom how marketers got anything done without the help of the technologies we have today. But it happened. And for some of us, it felt like a simpler time. There were fewer channels to worry about. There wasn’t such an always-on mentality. And, there certainly weren’t a trillion technology acronyms to decipher. I mean, come on. From CMS to CRM, DMP, DAM, MRM, PIM, and…you get the picture — it’s all a bit overwhelming.

But, with technology comes benefits like efficiency, brand safety, and scale. It seems there’s a solution to help you with every marketing challenge out there. Maybe it is worth stomaching a few acronyms if they (or rather what they stand for) make our jobs as marketers easier. So if you can look past the acronym overload for a moment, we’ll peel back the layers of three important, often misunderstood technologies — DAM, PIM and MRM.

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Topics: Marketing, MarTech, PIM

Omnichannel Retail Trends for 2020

by Nate Holmes, July 27, 2020

What is omnichannel retailing?

Omnichannel retailing refers to the use of various sales channels (physical and digital storefronts) to create a unified, seamless brand experience for consumers on any platform, at any time. When done effectively, users should be able to move freely from one channel to the next, building a relationship that improves the overall buying experience and encourages brand loyalty. 

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Topics: e-commerce

Connecting Your DAM System With Salesforce and Salesforce Marketing Cloud

by Nate Holmes, July 23, 2020

Thinking about integrating Salesforce with your Widen Collective digital asset management (DAM) system? There are many ways to connect these powerful tools. Let’s explore how this integration works, why it’s valuable, and relevant use cases.

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Topics: Integrations

PIM vs. MDM: What's the Difference?

by Nate Holmes, July 20, 2020

Should your business be using product information management (PIM) or master data management (MDM)? Or both? The two information management systems make it easy to create, manage, and distribute product data. However, the scope of each system is vastly different.

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Topics: PIM

A Guide to Repurposing Content With Digital Asset Management

by Nate Holmes, July 17, 2020

When a t-shirt is no longer wearable, is your instinct to throw it away or to turn it into a dust cloth? When you cook bacon, do you toss the grease or save it for your favorite chili recipe? Repurposing is a smart and effective way to get more use out of your resources while preventing waste.

More and more organizations are reaping the benefits of content repurposing. For example, a graphic for a slide deck can be repurposed for a social media post. A clip from one video can become b-roll for another. This savvy approach to content creation and repurposing not only helps your team extract more value from content but also supports a consistent message and brand style across multiple channels and campaigns.

A digital asset management (DAM) system plays a crucial role in an organization’s ability to reuse and repurpose content. A DAM system facilitates secure storage, searchable metadata, file conversions, and easy sharing for your digital assets, whether those assets are final content deliverables or individual pieces.

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Topics: DAM, Content Strategy

Managing Product Attributes: A Guide

by Nate Holmes, July 13, 2020

My dog Rosie may only weigh 18 pounds but she is a power chewer. So when I search for dog toys online, you bet I rely on product information to find ones that can withstand the crushing strength of her little puppy jaws.

Understanding what information your shoppers need to shop and purchase online is critical.

Read on, as we discuss the basics of developing and communicating the attributes of your products in the marketing field, including a definition of these attributes, their importance, and best practices for attribute management.

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Topics: PIM, e-commerce

The Most Common Content Challenges of E-commerce

by Nate Holmes, July 6, 2020

Shopping online has its advantages. You can browse 24/7. You can quickly compare prices. You can avoid crowds during a pandemic. But all of these conveniences come with a big sacrifice – direct experience with the product before purchasing it.

To make up for this lack of product interaction, brands must use content to convey its value. Detailed photographs, short-form videos, descriptions, and specifications shape the shopper’s perception of the product. And when all of this content is combined, the product becomes information.

Managing all of this content for an entire product inventory is no small task. Let’s take a closer look at some of the common e-commerce content challenges that businesses face.

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Topics: PIM, e-commerce

Find Content using Related Assets

by Nate Holmes, June 23, 2020

There are many ways to find an asset in the Widen Collective. You can search, filter, browse categories or collections, access a portal...the list goes on. Each way has its own uses. Our newest ways to help you discover assets are available while you’re already looking at an asset.

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Topics: Product Updates, Widen Collective

Announcing Entries: A New Way to Manage Product Information | Widen

by Nate Holmes, May 4, 2020

Products are becoming whatever shoppers can read, see, and hear. They use everything from product descriptions and technical specifications to inspirational videos and detailed photographs to inform their purchases.

We believe all of that content should be organized and reusable.

We bring you Entries, the new Widen Collective app to manage your product content.

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Topics: Product Updates, Widen Collective, PIM

New: Do-It-Yourself Automation With Paths

by Nate Holmes, March 10, 2020

There’s a new way to notify anyone about the latest assets – it’s called Paths. Paths is a new feature in the Widen Collective that allows you to create custom, automated notifications when assets meet a specified state – no coding required.

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Topics: Product Updates, Widen Collective

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Forrester Wave: Digital Asset Management for Customer Experience, Q4 2019 Preview

Widen recognized as a “Strong Performer” in the Q4 2019 Forrester Wave report.

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The DAM Evaluation Toolkit

The DAM Evaluation Toolkit: Your path to the right DAM solution

Your guide to finding the right digital asset management (DAM) solution for your organization.

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Agile Not Fast white paper

Digital Assets Should Be Agile, Not Fast: See why agile teams, assets, and processes create collaborative content, better brands, and faster content marketing

See why agile teams, assets, and processes create collaborative content, better brands, and faster content marketing

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