Nate Holmes

Nate Holmes

Nate Holmes is the content marketing manager at Widen. He started as a copywriter working on the small, startup-like Smartimage team. There, he gained an appreciation for the agile development process and UX research. Applying those lessons in process and empathy has helped Nate develop and execute exceptional content strategies for Widen.

Recent posts by Nate Holmes:

Things to Consider When Choosing a Digital Asset Management System

by Nate Holmes, November 15, 2018

The choice to incorporate a digital asset management (DAM) system into your business’s repertoire of invaluable technological resources is a decision that will have a significant impact on marketing strategies. The DAM is the central source of truth for assets. With it, you can improve cross-functional collaboration, automate manual tasks, simplify asset searching for everyone, and deliver a consistent brand across all channels.

With so much at stake and so many vendors selling DAM systems, carefully consider what your business values.

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Topics: DAM

Protect Your Brand with Digital Asset Management

by Nate Holmes, November 12, 2018

Your brand is the culmination of every experience a person has with your organization – which leaves a perception in their mind. Digital assets are behind many of those experiences including in-store signage, social media posts, advertisements, packaging, and sales materials. And more teams, devices, and channels are forming those experiences than ever before.

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Topics: DAM

The Essential Guide for DAM Admins

by Nate Holmes, November 1, 2018

A DAM administrator maintains and promotes the global digital asset management (DAM) solution. They lead in areas of technical system maintenance, marketing global processes and procedures, communications, metadata creation and consistency, training, and user support.

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Topics: DAMsters, DAM

Why We Hired a Popcorn Manager

by Nate Holmes, October 30, 2018

Empathy is an essential ability in our workplace. It helps our teams work better together, design better experiences for our customers, and give our work meaning.

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Topics: Culture & Company

The Benefits of Cloud Digital Asset Management (DAM)

by Nate Holmes, October 25, 2018

Editor's note: This post was originally posted on May 13, 2011, and updated on October 26, 2018.

Back in 2011, referencing “the cloud” still felt fresh and cutting edge. At this point, the cloud seems to the be standard for collaboration, communication, project management, and many other business solutions. Digital asset management (DAM) is no exception.

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Topics: DAM

Widen Introduces Strategic Consulting Services

by Nate Holmes, October 24, 2018

We're expanding beyond the conventional software vendor role into strategy design, change management, and process improvement.

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Topics: Culture & Company

Omnichannel Marketing Strategy Starter

by Nate Holmes, October 15, 2018

Technology gives customers the freedom and power to research, purchase from, and communicate with brands. But in order to use technology effectively, marketing teams must deliver a seamless, superior experience.

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Topics: Marketing

Widen Named “Best Place to Work” for a Fourth Consecutive Year

by Nate Holmes, October 5, 2018

 

Madison Magazine’s annual ranking names Widen one of the city’s top ten large employers

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Topics: Culture & Company

What's the Difference Between DAM, PIM, and MRM systems?

by Nate Holmes, October 2, 2018


If you think back to ten, twenty, or even thirty years ago, it’s hard to fathom how marketers got anything done without the help of the technologies we have today. But it happened. And for some of us, it felt like a simpler time. There were fewer channels to worry about. There wasn’t such an always-on mentality. And, there certainly weren’t a trillion technology acronyms to decipher. I mean, come on. From CMS to CRM, DMP, DAM, MRM, PIM, and…you get the picture — it’s all a bit overwhelming.

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Topics: Marketing, MarTech

DAM Training on a Global Scale – Leah Hammes

by Nate Holmes, September 28, 2018

“Have a plan and keep it simple. You can always expand on it, so keep your security and your roles simple and organized, and you can always build that out as you go through your implementation.” – Leah Hammes, McCormick & Company

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Topics: Widen Podcast, DAM Implementation

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