Widen defines connectivity as the state of interdependence between people, objects, systems, and information. We look at visual design as the application of aesthetics that evoke an emotional response.
In Widen’s third annual Connectivity Report, we explore how using quality visual design in marketing content can bring a human touch to the digital experiences we engage in everyday.
Through surveys and interviews with over 300 global creative and marketing professionals, we’ve gleaned insights into how visual design can captivate audiences and power marketing connectivity — leading to a positive perception of products/services, team pride, and more traffic on core marketing channels like your website.
While words are critical to communication, visuals are the common ground that all humans understand, despite language differences. When visuals are designed in a way that beauty abounds, a problem is solved, or interpretations are made at lightning speed, then communication is accelerated.