Your company’s brand is the culmination of every experience a person has with your organization. It tells the world who your company is, and what you do. It is a differentiator that identifies your products or services as distinct from others in your market. And it’s a compass for making business decisions.
A range of elements — both tangible and intangible — contribute to a brand, including tone, voice, and visual design. And each of these elements are thoughtfully and strategically developed over time, using brand assets.