<img src="https://d5nxst8fruw4z.cloudfront.net/atrk.gif?account=D6K+n1QolK10/9" style="display:none" height="1" width="1" alt="">

Nina Brakel-Schutt

Hi there, I’m Nina Brakel-Schutt+. I’m the Business Development & Brand Strategist for Widen. My work with Widen began at the start of 2012 after spending the last 20 years working in brand strategy and integrated marketing communications on the agency side in Chicago, helping large and small companies strengthen and communicate their brands. For six years, I served as a Managing Partner of my own brand consulting firm, Identity 3.0. I’ve also been an adjunct professor of marketing at DePaul University. My client experience spans many industries with organizations like Allstate, Lund International, Aptar Group, WMS Gaming, General Electric, and Rush University.

Recent posts by Nina Brakel-Schutt:

Drive your marketing ROI with DAM

by Nina Brakel-Schutt, December 8, 2017

How Carnival Cruise Line uses content analytics to measure their sales communications performance

As businesses compete more on experience, sales teams face the challenge of communicating the experience. A great way to do that is with dynamic video content. But if your team creates content that goes against marketing conventions like “shorter videos are better,” how do you know if it’s working?  

Continue Reading

Topics: Customer Stories, DAM, Marketing Insights, Content Analytics

Guide your creative budget with DAM data

by Nina Brakel-Schutt, November 21, 2017

JL Audio is a U.S. manufacturer of high-end consumer audio products. Great presentation of their products is critical for sales, so a considerable amount of their creative budget goes to photography — high-quality photography where the lighting, props, and layout are just right. These shots are divided into tabletop “catalog product shots” and more conceptual “beauty shots.”

Continue Reading

Topics: Customer Stories, DAM, Content Analytics

Being a Widen DAMster with Debra Berard, Senior Business Analyst

by Nina Brakel-Schutt, September 21, 2017

Editor’s note: Deb Berard has moved to a new organization but her experience with DAM is still relevant to other DAMsters. Enjoy!

We caught up with Deb Berard, Senior Business Analyst and DAM admin at New Teacher Center, which is headquartered in Santa Cruz, CA. Here’s her take on the value digital asset management (DAM) brings to their team and business.

Continue Reading

Topics: Customer Stories, DAMsters, DAM

Everything you wanted to know about great customer experience but were too afraid to ask

by Nina Brakel-Schutt, September 19, 2017

What is a great customer experience?

If you build it, they will come. It’s a catchphrase (no pun intended) from the ‘80s baseball movie “Field of Dreams. If you’re my age (old enough to have seen the movie in the theater, young enough to remember), you’ll never forget the dreamy look on Kevin Costner’s face as a whispery voice tells him, If you build it, he will come. The sentiment has since been modified to “they will come” and has a different connotation than constructing a baseball diamond in an Iowa cornfield. The trick is deciding what to build and who you want to come. This was the topic of Widen’s keynote presentation for the BMA Milwaukee Marketing Visionaries conference at the end of August.

Continue Reading

Topics: Customer Experience

Top things to remember from Henry Stewart DAM Europe 2017

by Nina Brakel-Schutt, July 6, 2017

People. Priority. Process. Three big topics of discussion for digital marketing teams everywhere and the core of all presentations at this year’s Henry Stewart DAM Europe 2017 conference.

Widen was a sponsor of #DAMEU a couple of weeks ago. It was fun to see the familiar faces of DAM veterans like David Lipsey, John Horodyski, and Theresa Regli overseas, and downright awesome to be in London.

Continue Reading

Topics: Events, DAM

Lessons from a gathering of Creative Operations professionals

by Nina Brakel-Schutt, May 5, 2017

The Creative Operations Exchange conference, April 2017, San Francisco, CA

It’s always awesome to visit California, but Widen’s trip in April to the inaugural Creative Ops conference in San Francisco was a great excuse to go.

Creative Operations is a new-ish term for the group more commonly known as Creative Services and is responsible for increasing efficiency and compliance in the creative production process. Moving production under the umbrella of operations is elevating its value – a good move if you ask me. While the group has always been essential to the success of the creative process, it’s also been seriously underrated in terms of creative input, output, and problem solving.

Continue Reading

Topics: Events

Tech versus touch: Understanding what connectivity really means to marketers

by Nina Brakel-Schutt, March 9, 2017


The word “connect” has taken on a range of meanings in recent years. And how could it not, given all the contexts where it’s used?

“Connect with us on Facebook.”
“We should connect our software platforms.”
“We have to make that one-to-one connection with customers.”

Continue Reading

Topics: Creative, Marketing

The state of connectivity for marketers and creatives: The future of connectivity

by Nina Brakel-Schutt, January 10, 2017

Thus far in this series, we’ve talked about connectivity research findings, as well as connectivity and DAM. In the final part of the series, we’ll examine the following question: Where will connectivity go into the future?

From the perspective of our research, the future of connectivity entails more data, more authenticity — and more community. Marketers will have to find the right common ground between digital and human experience.

Continue Reading

Topics: Resources, Marketing, DAM

The state of connectivity for marketers and creatives: Research findings

by Nina Brakel-Schutt, January 4, 2017

Connectivity is something everyone experiences to some degree. At Widen, we talk about it often because we’re aware that connectivity affects our clients and our teams every day.

In this three-part series on connectivity for marketers and creatives, we’ll be discussing:

  1.     Connectivity research findings
  2.     Connectivity and digital asset management (DAM)
  3.     The future of connectivity

Before we get started with part 1 of the series, let’s begin with a baseline definition of connectivity.

Continue Reading

Topics: Resources, Content, Marketing

Mirren CEO Summit agency takeaways: How DAM can move business forward for agencies and their clients

by Nina Brakel-Schutt, January 3, 2017

It’s a new year, but I’m still reflecting on the Mirren CEO Summit I attended in Chicago in November. The Summit clearly pronounced unique challenges creative agencies face today, as they compete against internal creative services teams and business giants like Accenture or IBM who sell their own digital services. Accenture was actually named the #1 digital agency of 2016.

Continue Reading

Topics: Marketing, DAM, Advertising, Agencies

The Widen Blog

Where marketing and creative teams find actionable advice, practical resources, and success stories to flourish in a world connected by content.

Like what you're reading?

We can send you our best articles.

Workflow Workbook

This creative workflow workbook is intended to help you start the dialogue with your teams to figure out what’s going on with your current creative workflows and how your teams can start producing better work together.

Get workbook

 

Research Report

2017 Widen Connectivity Report

See what 221 marketing, creative, and IT professionals have to say about how they want to connect today, what impact connectivity has on their work, and where they see connectivity going in the future.

Get the free report

Recent

Are you ready for a DAM solution of your own? Get Started