Names are a big deal with marketing and creative groups; especially when it comes to the everyday business systems and applications you depend on to do your job. Choosing a name for your digital asset management system is key to a successful deployment in building user adoption internally and externally. Not all users of your DAM system will understand what “Digital Asset Management” is, so it’s common to choose a different, more identifiable name. This post will help you understand how to go about naming your digital asset management tool and provide some helpful ways of building a short list of possible names.
Widen Enterprises has released Widen Media Collective® Version 5.4 with its winter 2009 update to the flagship Software as a Service product for digital asset management (DAM).
“Widen25” is the new service mantra for Widen Collective digital asset management customers.
Lots in store for Widen’s v5.3 Spring 09 Release!
From images, to audio and video, Widen DAM SaaS applications provide the tools to help clients successfully manage and distribute their digital assets. For the majority of our clients, there are select individuals that become the champions of their digital asset management implementation. These are the people that hold the most responsibility in administering the applications and are the key decision makers into what the system manages and how to manage the system.
What metadata fields will your organization require and use?
Here’s a list of considerations for common metadata fields:
As the Customer Relationship Manager for Widen Software as a Service and premedia services clients, it’s my goal to share valuable information to the Widen user base and community of marketing professionals and technologists evaluating and implementing marketing software.