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Serai Schueller

Serai Schueller

Serai Schueller is a regular content contributor to Widen.com and DigitalAssetManagement.com. After journalism school and a short, somewhat-regrettable stint as a seaweed-barge driver, Serai dove headfirst into the world of marketing. Thirteen plus years later, a few kids, and an “I heart grammar” coffee mug, Serai is just as enthusiastic about helping brands navigate the digital space as she was on day one. From Patagonia, Almay, and Allstate to Disney, Suzuki, and numerous SaaS technology companies, Serai's background has shaped her writing and content-first approach to marketing.

Recent posts by Serai Schueller:

What to Include in Your Brand Identity Kit

by Serai Schueller, May 24, 2021


Whether your brand is traveling down the hall to a colleague's office or across the globe, you need to safeguard it for the journey ahead. With freelancers, marketing agencies, internal teams, and many others using your brand in communications and content, it's easy for inconsistencies and misuse to arise. 

A brand identity kit can help by providing disparate groups and individuals with the tools and information they need to uphold your brand consistently. In fact, a brand identity kit is an absolute must-have for all businesses!

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Topics: Marketing, Brand management

What is Brand Experience?

by Serai Schueller, May 17, 2021


Brand experience is the sum of all the sensations, thoughts, feelings, and reactions that individuals have in response to a brand. Brand experience is not specific to a channel or media type. Rather, it’s the result — or the lasting impression — that remains after someone encounters or engages with a brand in any environment.

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Topics: Brand management

The Role of Product Information in Driving Audience Connections That Count

by Serai Schueller, May 10, 2021


The e-commerce space is overflowing with revenue potential for brands, but that’s no surprise. Online shopping has been on the rise for quite some time, affording brands with what’s projected to be a $5.4 trillion opportunity in 2022. But just because there’s opportunity, doesn’t mean every brand will find success on the digital shelf. 

In our 2021 Widen Connectivity Report, we explore the role of product information in helping brands achieve e-commerce success. We learn that while every brand is different, there are best practices that brands must follow in order to get the most out of their product information, strengthen audience connections, and ultimately deliver customer experiences that count. 

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Topics: Featured, Content, e-commerce

The Essential Guide to Visual Content Marketing

by Serai Schueller, March 30, 2021


These days, you can do some pretty impressive things with content. However, you’re not the only one using content to win the attention and mindshare of audiences. Thanks to the success that content marketing has seen over the years, there’s a lot (and we mean a lot) of competition out there. For example, there are over 4.2 million blogs written each day. Pair that with the nearly 1.8 billion websites out there — and you have a lot of content to contend with.   

To break through the noise, you need to add some horsepower to your content marketing efforts by incorporating visual content. To help you do this effectively, it’s important to know the what, why, and how behind it.

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Topics: Featured, Content, Marketing, DAM

Words of Wisdom for a Successful DAM Implementation

by Serai Schueller, November 30, 2020



Implementing a DAM system can feel like a big undertaking. For many organizations, this process is uncharted territory! But have no fear. Many others have been in your shoes, wrestling with the complexity of it all, and lived to tell their stories. In fact, they have some pretty sound advice. Check out what these nine implementation survivors have to say about the key to a successful DAM implementation.

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Topics: DAM, DAM Implementation

Find the Best Digital Asset Management Software

by Serai Schueller, September 21, 2020

You’ve taken the plunge. You’re on a quest to find the best digital asset management (DAM) software out there. But the sheer volume of options and information can be overwhelming. How do you even know where to start? 

Well, you’ve come to the right place. We’ve compiled a list of tips and resources to help you whittle down your options and find the DAM system that suits you. 

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Topics: DAM

Enterprise Content Management (ECM) vs. Digital Asset Management (DAM)

by Serai Schueller, September 14, 2020

In this day and age, we seem to have more of everything. As consumers, we have more gadgets, products, and services than we know what to do with. As businesses, we rely on more and more content than ever before to communicate with our audiences. And the data, ohh the data! Keeping digital shopping experiences updated with changing SKUs, product descriptions, and inventory is enough to drive anyone in circles. 

With all this “more” piling up, how do you keep your content and information organized and accessible for the people, teams, and partners that need it most?

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Topics: MarTech

Omnichannel Marketing: What It Is, Why It Matters, and How to Use It

by Serai Schueller, September 7, 2020

Consumers today have continual access to content across devices and channels, making it hard for marketers to cut through all the noise. Creating a quality product at an affordable price is no longer the only factor in a customer's purchasing decision. Brands need to meet customers where they’re at — wherever that may be.

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Topics: Marketing

Important DAM Metrics to Measure Performance

by Serai Schueller, August 26, 2020


Being able to leverage your content from a centralized location is one thing, but being able to optimize it based on how it’s being used is another. This ability extends the value of your digital asset management (DAM) system and ensures your teams can collaborate, coordinate, and control your brand across its entire content lifecycle — from creation to archive. 

Data-driven decisions are one of the key DAM success factors and should be leveraged to maximize your DAM investment. These decisions are also pivotal to your brand’s success. Informed by the right DAM metrics, you can foster a more mature brand that excels across all five brand management pillars: strategy, people, process, technology, and impact. 

So how can you reap the benefits of your content data? It starts with understanding exactly what it is, where it can take you, and how to use it.

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Topics: Content Analytics

The Importance of Brand Consistency

by Serai Schueller, August 20, 2020


Every year Forbes publishes a list of the world’s most valuable brands. These companies span a wide range of industries, products, services, and solutions. But one thing they have in common is that they all have mastered the art of branding.     

Branding is the creation and coordinated use of names, logos, slogans, designs, and other attributes associated with a company or product. Brands also use emotional elements, like photography and videos, to establish and nurture relationships with their consumers. The better the relationship, the better the brand recognition.

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Topics: DAM

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2021 Widen Connectivity Report

2021 Widen Connectivity Report, Connecting the dots between marketing, information, and customer experience

Learn how leading brands use product information to deepen audience connections and excel in the digital space.

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Enrich Customer Experiences With Product Content

A Forrester Consulting study: Enrich Customer Experiences With Product Content

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Gartner research helps leaders evaluate solution benefits and technology choices.

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DAM+PIM for customer experience

DAM+PIM: Creating Highly Compatible and Quality Customer Experiences

Learn how DAM and PIM technologies work together to create meaningful conversations with customers, and anchor customer experience success.

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