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Serai Schueller

Serai Schueller

Serai Schueller is a regular content contributor to Widen.com and DigitalAssetManagement.com. After journalism school and a short, somewhat-regrettable stint as a seaweed-barge driver, Serai dove headfirst into the world of marketing. Thirteen plus years later, a few kids, and an “I heart grammar” coffee mug, Serai is just as enthusiastic about helping brands navigate the digital space as she was on day one. From Patagonia, Almay, and Allstate to Disney, Suzuki, and numerous SaaS technology companies, Serai's background has shaped her writing and content-first approach to marketing.

Recent posts by Serai Schueller:

WatchGuard Solves Challenges of Supporting Hundreds of Global Teams and Partners

by Serai Schueller, July 17, 2018

WatchGuard is a company that’s more than nice to have around. For over 20 years, they’ve provided simple, smart solutions that have taken the world of cyber security by storm. Backed by big-data visibility, their products and services help businesses of all sizes feel confident that their network and WiFi are safe and secure from the villains and perpetrators of cyberspace. But, like all superheroes, WatchGuard’s success was not without a few challenges (and victories) of their own.

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Topics: Customer Stories, DAM, Portals

How Winning Teams Build and Maintain Brand Consistency

by Serai Schueller, June 20, 2018

Your brand is a way for customers to identify your business. It is how they recognize and differentiate you from the competition. But, just as a sports team is more than the uniform they wear, a strong brand is more than a logo or tagline. To its most loyal fans, it’s a community. It’s an emotional connection, a badge of honor, and a driving force in why people buy what they buy. According to a recent Nielsen survey, nearly 60 percent of global respondents prefer to buy new products from brands familiar to them, and 21 percent say they purchased a new product because it was from a brand they like.

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Topics: Brand management

What to Pack in Your Brand Identity Kit

by Serai Schueller, June 14, 2018

Whether your brand is traveling down the hall to a colleague's office or across the globe, you need to safeguard it for the journey ahead. With freelancers, marketing agencies, internal teams, and many others using your brand in communications and content, it's easy for inconsistencies and misuse to arise. A brand identity kit can help by providing disparate groups and individuals with the tools and information they need to uphold your brand consistently. While every brand identity kit looks different, here are a few essentials to pack in yours:

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Topics: Marketing, Brand management

Find the Best Digital Asset Management Software

by Serai Schueller, April 30, 2018

Tools and considerations to help you identify the best DAM system that’s right for you.

You’ve taken the plunge. You’re on a quest to find the best DAM software out there. But, there are so many options and so much information. It is all a bit overwhelming. How do you even know where to start? Well, that’s where we come in. We’ve compiled a list of resources and considerations to help you whittle down your options and find the best digital asset management system that’s right for you. Let’s dive in!

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Topics: DAM

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Marketing Trends and Digital Asset Management

4 marketing trends to master using digital asset managment

This paper explores four 2018 marketing trends and how they align with digital asset management.

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