Serai Schueller

Serai Schueller

Serai Schueller is a regular content contributor to Widen.com and DigitalAssetManagement.com. After journalism school and a short, somewhat-regrettable stint as a seaweed-barge driver, Serai dove headfirst into the world of marketing. Thirteen plus years later, a few kids, and an “I heart grammar” coffee mug, Serai is just as enthusiastic about helping brands navigate the digital space as she was on day one. From Patagonia, Almay, and Allstate to Disney, Suzuki, and numerous SaaS technology companies, Serai's background has shaped her writing and content-first approach to marketing.

Recent posts by Serai Schueller:

Digital Branding and the Role of DAM Software

by Serai Schueller, January 29, 2019

There’s no denying that we live in a digital world. From the millions of websites and apps at our disposal to the internet-connected phone in our pockets, the evidence is all around us. As consumers, the same holds true. We rely on the web for just about everything. Whether we’re shopping, researching a new product, or communicating with a business, we often turn to the convenience and practicality of digital channels.

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Topics: DAM, Brand management

Enterprise Content Management (ECM) vs. Digital Asset Management (DAM)

by Serai Schueller, January 24, 2019

In this day and age, we seem to have more of everything. As consumers, we have more gadgets, products, and services than we know what to do with. As businesses, we rely on more and more content than ever before to communicate with our audiences. And, then there’s the paperwork! We could fill warehouses and servers with the legal records, invoices, and operational business documents that we need to hold on to — you know, just in case.

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Topics: MarTech

Lessons From a Heroic Implementation – Scott Sharp

by Serai Schueller, December 18, 2018

“Within the space of three to five minutes, I had given a user of our system better content and a better option than I ever would have been able to do in the one or two hours of manual work we were doing previously.”Scott Sharpe, WestJet

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Topics: Widen Podcast, DAM Implementation

The Importance of Brand Consistency

by Serai Schueller, December 14, 2018

It’s often said that branding is an essential aspect of marketing. Branding refers to the emphasis and efforts placed on the symbols, names, logos, slogans, designs, and other attributes associated with a company or product. Brands use emotional and functional elements, such as digital assets like images, videos, and other content, to establish and nurture relationships with their consumers. The better the relationship, the better the brand recognition.

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Topics: DAM

How DAM Fits into Your Omnichannel Strategy

by Serai Schueller, October 19, 2018

There’s a lot of talk these days about how important it is for brands to give their customers an omnichannel experience. And, it’s true. Your buyers demand more. They expect that no matter where or how they interact with your brand, that you’ll provide one, connected experience. They anticipate that as they move between both your online and offline channels that they’ll encounter the same seamless, on-brand experience across each and every touchpoint.

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Topics: Marketing

Omnichannel Marketing: What does it really mean?

by Serai Schueller, September 20, 2018

Marketers in this day and age can no longer win on price or quality of offering alone. There’s just too much competition. And with consumers making buying decisions based primarily on their experience with a company, it’s clear that brands must adopt a customer-first approach to marketing.

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Topics: Marketing

How to Manage Stock Photos in Your DAM System

by Serai Schueller, September 5, 2018


Want a surefire way to make your legal team love you? Learn how to properly manage stock photos and other licensed assets with your digital asset management (DAM) system.

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Topics: DAM

Brand Success: What’s DAM Got to Do With It?

by Serai Schueller, August 7, 2018

As a brand in this day and age, you are (whether you realize it or not) in the experience business. Transactions are no longer a simple exchange of dollars for goods or services; consumers demand more. They expect you to win their affections and loyalty by delivering consistent, memorable experiences at each and every interaction. And, because of this, the digital assets and content you use to tell your story, educate your audiences, and represent your brand, are more important than ever. To help them deliver on this experience economy, more and more brands turn to digital asset management (DAM) systems. Here’s how the right DAM system can help!

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Topics: Marketing, Brand management

Words of Wisdom for a Successful DAM Implementation

by Serai Schueller, July 26, 2018

Implementing a DAM system can feel like a big undertaking. After all, the last thing you want to do is start your journey off on the wrong foot. But have no fear. Many others have been in your shoes, wrestling with the complexity of it all, and lived to tell their stories. In fact, they have some pretty sound advice. Check out what these ten implementation survivors have to say about the key to a successful DAM implementation!

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Topics: DAM, DAM Implementation

WatchGuard Solves Challenges of Supporting Hundreds of Global Teams and Partners

by Serai Schueller, July 17, 2018

WatchGuard is a company that’s more than nice to have around. For over 20 years, they’ve provided simple, smart solutions that have taken the world of cyber security by storm. Backed by big-data visibility, their products and services help businesses of all sizes feel confident that their network and WiFi are safe and secure from the villains and perpetrators of cyberspace. But, like all superheroes, WatchGuard’s success was not without a few challenges (and victories) of their own.

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Topics: Customer Stories, DAM, Portals

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