Marketers in this day and age can no longer win on price or quality of offering alone. There’s just too much competition. And with consumers making buying decisions based primarily on their experience with a company, it’s clear that brands must adopt a customer-first approach to marketing.

Want a surefire way to make your legal team love you? Learn how to properly manage stock photos and other licensed assets with your digital asset management (DAM) system.

As a brand in this day and age, you are (whether you realize it or not) in the experience business. Transactions are no longer a simple exchange of dollars for goods or services; consumers demand more. They expect you to win their affections and loyalty by delivering consistent, memorable experiences at each and every interaction. And, because of this, the digital assets and content you use to tell your story, educate your audiences, and represent your brand, are more important than ever. To help them deliver on this experience economy, more and more brands turn to digital asset management (DAM) systems. Here’s how the right DAM system can help!

Implementing a DAM system can feel like a big undertaking. After all, the last thing you want to do is start your journey off on the wrong foot. But have no fear. Many others have been in your shoes, wrestling with the complexity of it all, and lived to tell their stories. In fact, they have some pretty sound advice. Check out what these ten implementation survivors have to say about the key to a successful DAM implementation!

WatchGuard is a company that’s more than nice to have around. For over 20 years, they’ve provided simple, smart solutions that have taken the world of cyber security by storm. Backed by big-data visibility, their products and services help businesses of all sizes feel confident that their network and WiFi are safe and secure from the villains and perpetrators of cyberspace. But, like all superheroes, WatchGuard’s success was not without a few challenges (and victories) of their own.

Your brand is a way for customers to identify your business. It is how they recognize and differentiate you from the competition. But, just as a sports team is more than the uniform they wear, a strong brand is more than a logo or tagline. To its most loyal fans, it’s a community. It’s an emotional connection, a badge of honor, and a driving force in why people buy what they buy. According to a recent Nielsen survey, nearly 60 percent of global respondents prefer to buy new products from brands familiar to them, and 21 percent say they purchased a new product because it was from a brand they like.

Whether your brand is traveling down the hall to a colleague's office or across the globe, you need to safeguard it for the journey ahead. With freelancers, marketing agencies, internal teams, and many others using your brand in communications and content, it's easy for inconsistencies and misuse to arise. A brand identity kit can help by providing disparate groups and individuals with the tools and information they need to uphold your brand consistently. While every brand identity kit looks different, here are a few essentials to pack in yours:

Tools and considerations to help you identify the best DAM system that’s right for you.

You’ve taken the plunge. You’re on a quest to find the best DAM software out there. But, there are so many options and so much information. It is all a bit overwhelming. How do you even know where to start? Well, that’s where we come in. We’ve compiled a list of resources and considerations to help you whittle down your options and find the best digital asset management system that’s right for you. Let’s dive in!