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Serai Schueller

Serai Schueller

Serai Schueller is a regular content contributor to Widen.com and DigitalAssetManagement.com. After journalism school and a short, somewhat-regrettable stint as a seaweed-barge driver, Serai dove headfirst into the world of marketing. Thirteen plus years later, a few kids, and an “I heart grammar” coffee mug, Serai is just as enthusiastic about helping brands navigate the digital space as she was on day one. From Patagonia, Almay, and Allstate to Disney, Suzuki, and numerous SaaS technology companies, Serai's background has shaped her writing and content-first approach to marketing.

Recent posts by Serai Schueller:

Brand Management

by Serai Schueller, September 21, 2021


A brand is more than a name on a label or a logo on a website; it’s an identity. It’s what companies use to distinguish themselves from every other business out there. Just as humans embrace a certain style, have a unique personality, and carry themselves in a particular way — everything a brand does, says, and conveys helps define who that company is and what they stand for. 

But brands are delicate. Consistency, quality, and the all-around experience a brand delivers impacts customer perceptions. One wrong step and a brand’s reputation is at risk. As a result, companies of all shapes, sizes, and caliber are adopting brand management practices to safeguard their identity and control their company’s narrative.

 

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Topics: Brand management

SaaS vs. Hosted vs. Hybrid vs. Open Source DAM: Which Is Right for You?

by Serai Schueller, September 7, 2021


When it comes to digital asset management (DAM), there’s not a one-size-fits-all solution. Your business has different needs, workflows, priorities, budgets, and resources than your neighbor, so finding the best solution comes down to what is right for your organization.

Before getting too far in the evaluation process, take some time to understand what you need out of a DAM solution. Only then can you figure out which DAM delivery model will best help you achieve your goals.

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Topics: DAM

Digital Asset Management

by Serai Schueller, August 25, 2021


Businesses need a lot (and we mean a lot) of digital content. Product images, sell sheets, videos, branded graphics, and more — there’s no shortage of content types organizations rely on to power their online and offline efforts. There’s a problem though. Managing all of these files, plus the workflows to support them, is tough without the help of digital asset management (DAM). 

Today we’ll discuss what DAM entails and how it’s helping a wide range of organizations, industries, and roles harness the true power of their content to build stronger brands and deliver superior customer experiences.

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Topics: DAM

Product Information Management

by Serai Schueller, August 6, 2021


E-commerce wouldn’t exist without product information; plain and simple. The problem is there’s a lot of quality information needed to support a single product. A digital buyer can’t take a product off the shelf, feel its weight, and experience it in the same way they can in person. They rely on the information they read, see, and hear about a product online — the product’s specs, text about its benefits, how-to videos, images, and so much more. 

Organizations need accurate, robust, up-to-date, compelling product information to compete (and ultimately win) in the digital arena. Managing all of this information is challenging without the help of product information management (PIM). Today we’ll discuss what PIM entails and how it’s helping a wide range of organizations and roles harness the true power of their product information to find greater e-commerce success. 

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Topics: PIM, e-commerce

What to Include in Your Brand Identity Kit

by Serai Schueller, May 24, 2021


Whether your brand is traveling down the hall to a colleague's office or across the globe, you need to safeguard it for the journey ahead. With freelancers, marketing agencies, internal teams, and many others using your brand in communications and content, it's easy for inconsistencies and misuse to arise. 

A brand identity kit can help by providing disparate groups and individuals with the tools and information they need to uphold your brand consistently. In fact, a brand identity kit is an absolute must-have for all businesses!

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Topics: Marketing, Brand management

What is Brand Experience?

by Serai Schueller, May 17, 2021


Brand experience is the sum of all the sensations, thoughts, feelings, and reactions that individuals have in response to a brand. Brand experience is not specific to a channel or media type. Rather, it’s the result — or the lasting impression — that remains after someone encounters or engages with a brand in any environment.

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Topics: Brand management

The Role of Product Information in Driving Audience Connections That Count

by Serai Schueller, May 10, 2021


The e-commerce space is overflowing with revenue potential for brands, but that’s no surprise. Online shopping has been on the rise for quite some time, affording brands with what’s projected to be a $5.4 trillion opportunity in 2022. But just because there’s opportunity, doesn’t mean every brand will find success on the digital shelf. 

In our 2021 Widen Connectivity Report, we explore the role of product information in helping brands achieve e-commerce success. We learn that while every brand is different, there are best practices that brands must follow in order to get the most out of their product information, strengthen audience connections, and ultimately deliver customer experiences that count. 

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Topics: Featured, Content, e-commerce

The Essential Guide to Visual Content Marketing

by Serai Schueller, March 30, 2021


These days, you can do some pretty impressive things with content. However, you’re not the only one using content to win the attention and mindshare of audiences. Thanks to the success that content marketing has seen over the years, there’s a lot (and we mean a lot) of competition out there. For example, there are over 4.2 million blogs written each day. Pair that with the nearly 1.8 billion websites out there — and you have a lot of content to contend with.   

To break through the noise, you need to add some horsepower to your content marketing efforts by incorporating visual content. To help you do this effectively, it’s important to know the what, why, and how behind it.

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Topics: Featured, Content, Marketing, DAM

Words of Wisdom for a Successful DAM Implementation

by Serai Schueller, November 30, 2020



Implementing a DAM system can feel like a big undertaking. For many organizations, this process is uncharted territory! But have no fear. Many others have been in your shoes, wrestling with the complexity of it all, and lived to tell their stories. In fact, they have some pretty sound advice. Check out what these nine implementation survivors have to say about the key to a successful DAM implementation.

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Topics: DAM, DAM Implementation

Find the Best Digital Asset Management Software

by Serai Schueller, September 21, 2020

You’ve taken the plunge. You’re on a quest to find the best digital asset management (DAM) software out there. But the sheer volume of options and information can be overwhelming. How do you even know where to start? 

Well, you’ve come to the right place. We’ve compiled a list of tips and resources to help you whittle down your options and find the DAM system that suits you. 

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Topics: DAM

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2021 Widen Connectivity Report

2021 Widen Connectivity Report, Connecting the dots between marketing, information, and customer experience

Learn how leading brands use product information to deepen audience connections and excel in the digital space.

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Enrich Customer Experiences With Product Content

A Forrester Consulting study: Enrich Customer Experiences With Product Content

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Gartner research helps leaders evaluate solution benefits and technology choices.

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DAM+PIM for customer experience

DAM+PIM: Creating Highly Compatible and Quality Customer Experiences

Learn how DAM and PIM technologies work together to create meaningful conversations with customers, and anchor customer experience success.

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