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Serai Schueller

Serai Schueller

Serai Schueller is a regular content contributor to Widen.com and DigitalAssetManagement.com. After journalism school and a short, somewhat-regrettable stint as a seaweed-barge driver, Serai dove headfirst into the world of marketing. Thirteen plus years later, a few kids, and an “I heart grammar” coffee mug, Serai is just as enthusiastic about helping brands navigate the digital space as she was on day one. From Patagonia, Almay, and Allstate to Disney, Suzuki, and numerous SaaS technology companies, Serai's background has shaped her writing and content-first approach to marketing.

Recent posts by Serai Schueller:

The Rise of Enterprise Video in Marketing

by Serai Schueller, September 24, 2019

For over a decade, video has been the rising star of marketing. First gaining speed back in 2005 alongside the launch of YouTube, video has managed to climb the ranks to near-celebrity status with enterprises around the globe. With 87% of businesses now using video as a marketing tool — up from 63% in 2017 — it begs to question why video is so popular.

Are businesses just blindly following trends or are their investments in the creation, management, and distribution of video assets more deeply rooted? Let’s have a look. 

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Topics: Video

A Guide to Branded Video Content

by Serai Schueller, September 9, 2019

By now, it’s no surprise that video is a popular marketing tool for brands. The numbers are staggering. YouTube has over 1.9 billion users. A whopping 87% of businesses use video content. And, here’s a fun one — Cisco estimates that by 2021 it will take an individual over 5 million years to watch all the video that’s uploaded to the web in a single month.

So yes, video is popular. But, just because brands use it and people watch it, doesn’t make all video effective. Video for the sake of video won’t cut it, which is why the savviest of marketers have set their sights on what’s called “branded video.” 

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Topics: Video

What to Include in Your Brand Identity Kit

by Serai Schueller, August 13, 2019

Whether your brand is traveling down the hall to a colleague's office or across the globe, you need to safeguard it for the journey ahead. With freelancers, marketing agencies, internal teams, and many others using your brand in communications and content, it's easy for inconsistencies and misuse to arise. A brand identity kit can help by providing disparate groups and individuals with the tools and information they need to uphold your brand consistently. In fact, a brand identity kit is an absolute must-have for all businesses!

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Topics: Marketing, Brand management

SaaS vs. Hosted vs. Hybrid vs. Open Source DAM: Which is Right for You?

by Serai Schueller, August 8, 2019

When it comes to digital asset management (DAM), there’s not a one-size-fits-all solution. Your business has different needs, workflows, priorities, budgets, and resources than your neighbor, so finding the best solution comes down to what is right for your organization.

Before getting too far in the evaluation process, take some time to understand what you need out of a DAM solution. Only then can you figure out which DAM delivery model will best help you achieve your goals.

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Topics: DAM

Digital Branding and the Role of DAM Software

by Serai Schueller, January 29, 2019

There’s no denying that we live in a digital world. From the millions of websites and apps at our disposal to the internet-connected phone in our pockets, the evidence is all around us. As consumers, the same holds true. We rely on the web for just about everything. Whether we’re shopping, researching a new product, or communicating with a business, we often turn to the convenience and practicality of digital channels.

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Topics: DAM, Brand management

Enterprise Content Management (ECM) vs. Digital Asset Management (DAM)

by Serai Schueller, January 24, 2019

In this day and age, we seem to have more of everything. As consumers, we have more gadgets, products, and services than we know what to do with. As businesses, we rely on more and more content than ever before to communicate with our audiences. And, then there’s the paperwork! We could fill warehouses and servers with the legal records, invoices, and operational business documents that we need to hold on to — you know, just in case.

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Topics: MarTech

Lessons From a Heroic Implementation – Scott Sharp

by Serai Schueller, December 18, 2018

“Within the space of three to five minutes, I had given a user of our system better content and a better option than I ever would have been able to do in the one or two hours of manual work we were doing previously.”Scott Sharp, WestJet

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Topics: Widen Podcast, DAM Implementation

The Importance of Brand Consistency

by Serai Schueller, December 14, 2018

It’s often said that branding is an essential aspect of marketing. Branding refers to the emphasis and efforts placed on the symbols, names, logos, slogans, designs, and other attributes associated with a company or product. Brands use emotional and functional elements, such as digital assets like images, videos, and other content, to establish and nurture relationships with their consumers. The better the relationship, the better the brand recognition.

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Topics: DAM

How DAM Fits into Your Omnichannel Strategy

by Serai Schueller, October 19, 2018

There’s a lot of talk these days about how important it is for brands to give their customers an omnichannel experience. And, it’s true. Your buyers demand more. They expect that no matter where or how they interact with your brand, that you’ll provide one, connected experience. They anticipate that as they move between both your online and offline channels that they’ll encounter the same seamless, on-brand experience across each and every touchpoint.

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Topics: Marketing

Omnichannel Marketing: What does it really mean?

by Serai Schueller, September 20, 2018

Marketers in this day and age can no longer win on price or quality of offering alone. There’s just too much competition. And with consumers making buying decisions based primarily on their experience with a company, it’s clear that brands must adopt a customer-first approach to marketing.

They must focus on delivering positive, consistent and integrated experiences at each and every touchpoint along the customer’s journey. And to do this, they must become more sophisticated in the way they engage and serve their audiences. As a result, the savviest of the bunch are adopting strategies, tools, and approaches that support what’s known as omnichannel marketing.

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Topics: Marketing

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