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Widen Marketing

Marketing Team at Widen

Recent posts by Widen Marketing:

Explore Widen's New Digital Asset Management Trial Experience

by Widen Marketing, March 16, 2020

 

Try before you buy with a test run of Widen’s digital asset management software

Your organization should feel confident about the investments it makes. After all, you wouldn’t buy a new car without taking it for a test drive, right? So you shouldn’t buy a new software solution without testing it either. A trial site (also referred to as a sandbox or guest pass) helps build that confidence by allowing buyers to experience software usability, features, and potential before making a purchase decision. 

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Topics: DAM

Widen Named a “Strong Performer” by Independent Research Firm in 2019 Digital Asset Management for Customer Experience Report

by Widen Marketing, December 3, 2019

Widen was named a “Strong Performer” in The Forrester Wave™: Digital Asset Management For Customer Experience, Q4 2019. The report evaluated the 14 most significant digital asset management (DAM) vendors against 28 criteria grouped into three categories: current offering, strategy, and market presence. Widen was recognized for its solid usability, good workflow capabilities, and strong brand portal creation capabilities.

“Widen's strengths include strong brand portal creation capabilities and solid overall platform usability,” said the report. “These are key capabilities that democratize the DAM solution beyond traditional power users or creatives and make it a more meaningful system for business users.”
Forrester also cited Widen’s “good workflow capabilities” and noted that Widen’s “DAM-manager-as-a-service” offering is unique. According to Forrester, “Customer references noted that the UI was ‘great and intuitive.’” In addition to earning the highest possible score in the usability and user interface criterion, Widen scored the highest possible ranking in the delivery model criterion.

Widen believes that it has advanced its DAM offering by:

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Topics: Announcements

Introducing Widen Design Services

by Widen Marketing, November 26, 2019

Visual aesthetics matter. Within 0.05 seconds, users have already made a decision about your website. The same goes for your digital asset management (DAM) system. That’s why we’re excited to announce the launch of Widen design services. This new service offering helps organizations elevate their DAM sites with engaging design that enhances user experience and drives user adoption. 

While it’s easy to see the importance that design plays in user adoption, it can often be hard to prioritize it when you’re balancing everything else that comes with launching or relaunching a DAM system. With design services, customers partner with the Widen team to create inspiring and informative on-brand designs aimed at giving users a memorable DAM experience. 

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Topics: Creative, Announcements

Widen Named Software Company of the Year in SIIA CODiE Awards

by Widen Marketing, June 18, 2019

Peer-driven awards program recognizes Widen for its impressive growth, thriving culture, and dedication to community

We’re proud to announce Widen received the 2019 SIIA CODiE Award for Company of the Year. According to SIIA, the award goes to a company that “has realized significant growth in revenue, proven to have a strong company culture, and demonstrated a commitment to the community.”

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Topics: Culture & Company

Widen Named a WorldBlu Freedom-Centered Culture™ for Five Years Running

by Widen Marketing, May 15, 2019

We’re delighted to announce Widen has been named a WorldBlu Freedom-Centered Culture™ for the fifth consecutive year. WorldBlu, a global community of organizations devoted to freedom at work, awards this honor to organizations that have built workplace cultures on principles of organizational democracy.

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Topics: Culture & Company

Widen and WNDYR Partner to Simplify Martech Integrations

by Widen Marketing, May 1, 2019

Widen and WNDYR announced today that they are partnering to simplify martech integrations for companies that use Widen’s digital asset management (DAM) platform. As Widen’s full-service integration deployment partner, WNDYR will handle managed and custom integrations. The partnership will improve the speed, quality, and variety of martech integrations available to Widen customers.

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Topics: Integrations

Widen Wins “Best Digital Asset Management Platform (DAM)” at ClickZ Marketing Technology Awards

by Widen Marketing, March 29, 2019

We’re proud to announce that Widen won “Best Digital Asset Management Platform (DAM)” at the Marketing Technology Awards 2019 hosted by ClickZ and Search Engine Watch. The award reflects the consensus of customers and expert judges whose scores placed Widen at the top of the DAM pack.

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Topics: Culture & Company

Widen CEO Matthew Gonnering Receives 2019 Executive of the Year Award From In Business Magazine

by Widen Marketing, February 13, 2019

We’re thrilled to announce CEO Matthew Gonnering has been named the overall 2019 Executive of the Year by In Business magazine. Now in its sixth year, the awards program celebrates exemplary business executives based on leadership, innovation, and company success. Gonnering and the other winners will be honored at an awards reception on February 19, 2019 at the Overture Center for the Arts in Madison.

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Topics: Culture & Company

3 Questions to Ask About Every Piece of Your Marketing Campaign

by Widen Marketing, December 20, 2018

This blog is a guest post from Chris Yuhasz, President of POV Solution, and a result of a collaboration with Widen.

Marketing is about delivering the right message, at the right time, to the right person. No matter what your business is, you can’t run a successful marketing campaign without creating high-quality marketing collateral first.

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Topics: Marketing

How Varian Saved Thousands of Dollars by Monitoring Content Analytics

by Widen Marketing, May 29, 2018

Sandra De Biasi is the project manager of digital assets and graphics at Varian, a Fortune 500 company and provider of radiation oncology treatment software and hardware.

At Varian, she manages their digital asset management system, which has played an integral role in managing the company’s brand assets during their recent corporate rebrand. Here’s her exciting story about how monitoring content analytics in their DAM system helped secure their valuable brand assets.

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Topics: Customer Stories, DAM, Content Strategy, Brand management

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Forrester Wave: Digital Asset Management for Customer Experience, Q4 2019 Preview

Widen recognized as a “Strong Performer” in the Q4 2019 Forrester Wave report.

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The DAM Evaluation Toolkit

The DAM Evaluation Toolkit: Your path to the right DAM solution

Your guide to finding the right digital asset management (DAM) solution for your organization.

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Widen Summit

Inspiring change: The 2020 Widen Summit Preview

Connect with your world-wide Widen network at this year’s free, virtual Widen Summit.

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