Widen Marketing

Marketing Team at Widen

Recent posts by Widen Marketing:

Widen CEO Matthew Gonnering Receives 2019 Executive of the Year Award From In Business Magazine

by Widen Marketing, February 13, 2019

We’re thrilled to announce CEO Matthew Gonnering has been named the overall 2019 Executive of the Year by In Business magazine. Now in its sixth year, the awards program celebrates exemplary business executives based on leadership, innovation, and company success. Gonnering and the other winners will be honored at an awards reception on February 19, 2019 at the Overture Center for the Arts in Madison.

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Topics: Culture & Company

3 Questions to Ask About Every Piece of Your Marketing Campaign

by Widen Marketing, December 20, 2018

This blog is a guest post from Chris Yuhasz, President of POV Solution, and a result of a collaboration with Widen.

Marketing is about delivering the right message, at the right time, to the right person. No matter what your business is, you can’t run a successful marketing campaign without creating high-quality marketing collateral first.

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Topics: Marketing

Highlighting the release of Beyond jQuery - A book by Ray Nicholus

by Widen Marketing, November 15, 2016

Widen is a collective of leaders, experts, advisors, and innovators who work at the forefront of content technology. And we’re proud to announce that our team now includes an author. Today, we celebrate the release of Beyond jQuery, a new book by Ray Nicholus, one of Widen’s  outstanding software engineers.

So, why did Ray write this book and why should you care? Read this interview to find out.

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Topics: Culture & Company

Who needs DAM? If you’re shooting 10,000 photos of a beetle, you probably do.

by Widen Marketing, May 9, 2016

Sorry to bug you... But when I came across the Microsculpture project from UK photographer Levon Biss and his exhibit at the Oxford University Museum of Natural History, I said to myself, “What a great visual arts story about a man that is so passionate about his work!”. It's a story about a project that encompasses a wide range of disciplines from science (entomology), photography, microscopy, digital imaging, digital asset management, color management, and large format printing.

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Topics: Photography, Creative, DAM

Ink: Where Art, Science and Manufacturing Collide

by Widen Marketing, April 22, 2016

You probably know that it takes four colors of ink to make a photo come to life on a printing press - cyan, magenta, yellow and black. But do you know how that ink came to life?

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Topics: Creative, Marketing

The Building Blocks of Visual Content Marketing

by Widen Marketing, April 11, 2016

Words like the ones you're reading now have been the voice of marketers since marketing began. Marketers treat words in all their variations — clever phrases, slogans, jingles, catchwords — as the tools of their trade. Their assets. The how's and why's of using them to effectively convey a message has occupied creative people and marketing mavens throughout the years. Today though, thanks largely to the maturation of the Web, visual content has become the marketer's newest asset. Visual content marketing is being used to convey messages more effectively than words alone can do.

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Topics: Featured, Content, Marketing

The Making of a Marketing Technologist

by Widen Marketing, April 11, 2016

Digital marketing, in fact all of marketing, shifted dramatically in the past decade. If you look closely, you can probably trace this disruption back to Don Peppers and Martha Rogers and their 1996 book, “The One to One Future.” It outlines a marketing approach where companies sell to individuals rather than to a mass market.

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Topics: Marketing

Creating content experiences for The Participation Age

by Widen Marketing, April 8, 2016

If you're a content marketer or involved in the copy writing or graphic design side of creating content...beware! There's a type of visual content asset you should learn about. It's known as interactive content. And, fortunately, according to Pew Research, it appeals to what has become the market's largest segment of all. It's not a demographic segment as much as a psychographic or lifestyle descriptor.

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Topics: Content, Marketing

Get your branded Proof of Concept (POC) and experience a free trial of the Widen Collective

by Widen Marketing, March 31, 2016

You’ve researched the DAM landscape and narrowed your short list of vendors. Now you want to compare the solutions to see which one best fits your needs. Here’s your initial checklist:

  1. Watch a short demo video. - Check
  2. Take a self-guided tour in a demo site. - Check
  3. Get a personalized live demo. - Check

Now, what? … a Sandbox? … a Bake-off?

Better yet, how about your very own Proof of Concept (POC) – of the Widen Collective – in a live environment, branded just for you.

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Topics: Resources

Use Quick Insights and join the 30% who use content effectively

by Widen Marketing, March 29, 2016

Stop for a second and consider some important statistics. According to the Content Marketing Institute, an overwhelming 66% of marketers don’t know what makes their content successful, or “performant”. In addition to that, 70% don’t think their teams are using content as effectively as they could be. In the absence of data to make content decisions, many marketers respond by making more content. But more content doesn’t always mean it’s necessary or quality.

It doesn’t have to be like that. Quick Insights, the latest feature from the Media Collective Insights team, gives you visibility into content performance so you can reuse the good stuff … and ditch the not-so-good stuff.

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Topics: Content, Product Updates, Marketing

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Justifying DAM Guide


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Creative Harmony Guide

The Content Wrangler's Guide to Creative Harmony

Read this guide to help you elevate your brand with better file organization, sharing, and analytics in order to keep your content and your sanity in check.

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Video Guide

A Marketer's Guide to the Video Galaxy

This guide will explain how the right tools, and optimizing your video workflow can have a serious impact on internal cost savings, and increased sales.

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Brand Guide

How to Make Youe Brand a Pillar of Strength

The simple strategies in this guide will help you tackle brand management successfully, one step at a time.

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