Widen Marketing

Marketing Team at Widen

Recent posts by Widen Marketing:

Widen Named a WorldBlu Freedom-Centered Culture™ for Five Years Running

by Widen Marketing, May 15, 2019

We’re delighted to announce Widen has been named a WorldBlu Freedom-Centered Culture™ for the fifth consecutive year. WorldBlu, a global community of organizations devoted to freedom at work, awards this honor to organizations that have built workplace cultures on principles of organizational democracy.

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Topics: Culture & Company

Widen and WNDYR Partner to Simplify Martech Integrations

by Widen Marketing, May 1, 2019

Widen and WNDYR announced today that they are partnering to simplify martech integrations for companies that use Widen’s digital asset management (DAM) platform. As Widen’s full-service integration deployment partner, WNDYR will handle managed and custom integrations. The partnership will improve the speed, quality, and variety of martech integrations available to Widen customers.

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Topics: Integrations

Widen Wins “Best Digital Asset Management Platform (DAM)” at ClickZ Marketing Technology Awards

by Widen Marketing, March 29, 2019

We’re proud to announce that Widen won “Best Digital Asset Management Platform (DAM)” at the Marketing Technology Awards 2019 hosted by ClickZ and Search Engine Watch. The award reflects the consensus of customers and expert judges whose scores placed Widen at the top of the DAM pack.

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Topics: Culture & Company

Widen CEO Matthew Gonnering Receives 2019 Executive of the Year Award From In Business Magazine

by Widen Marketing, February 13, 2019

We’re thrilled to announce CEO Matthew Gonnering has been named the overall 2019 Executive of the Year by In Business magazine. Now in its sixth year, the awards program celebrates exemplary business executives based on leadership, innovation, and company success. Gonnering and the other winners will be honored at an awards reception on February 19, 2019 at the Overture Center for the Arts in Madison.

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Topics: Culture & Company

3 Questions to Ask About Every Piece of Your Marketing Campaign

by Widen Marketing, December 20, 2018

This blog is a guest post from Chris Yuhasz, President of POV Solution, and a result of a collaboration with Widen.

Marketing is about delivering the right message, at the right time, to the right person. No matter what your business is, you can’t run a successful marketing campaign without creating high-quality marketing collateral first.

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Topics: Marketing

Highlighting the release of Beyond jQuery - A book by Ray Nicholus

by Widen Marketing, November 15, 2016

Widen is a collective of leaders, experts, advisors, and innovators who work at the forefront of content technology. And we’re proud to announce that our team now includes an author. Today, we celebrate the release of Beyond jQuery, a new book by Ray Nicholus, one of Widen’s  outstanding software engineers.

So, why did Ray write this book and why should you care? Read this interview to find out.

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Topics: Culture & Company

Who needs DAM? If you’re shooting 10,000 photos of a beetle, you probably do.

by Widen Marketing, May 9, 2016

Sorry to bug you... But when I came across the Microsculpture project from UK photographer Levon Biss and his exhibit at the Oxford University Museum of Natural History, I said to myself, “What a great visual arts story about a man that is so passionate about his work!”. It's a story about a project that encompasses a wide range of disciplines from science (entomology), photography, microscopy, digital imaging, digital asset management, color management, and large format printing.

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Topics: Photography, Creative, DAM

Ink: Where Art, Science and Manufacturing Collide

by Widen Marketing, April 22, 2016

You probably know that it takes four colors of ink to make a photo come to life on a printing press - cyan, magenta, yellow and black. But do you know how that ink came to life?

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Topics: Creative, Marketing

The Building Blocks of Visual Content Marketing

by Widen Marketing, April 11, 2016

Words like the ones you're reading now have been the voice of marketers since marketing began. Marketers treat words in all their variations — clever phrases, slogans, jingles, catchwords — as the tools of their trade. Their assets. The how's and why's of using them to effectively convey a message has occupied creative people and marketing mavens throughout the years. Today though, thanks largely to the maturation of the Web, visual content has become the marketer's newest asset. Visual content marketing is being used to convey messages more effectively than words alone can do.

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Topics: Featured, Content, Marketing

The Making of a Marketing Technologist

by Widen Marketing, April 11, 2016

Digital marketing, in fact all of marketing, shifted dramatically in the past decade. If you look closely, you can probably trace this disruption back to Don Peppers and Martha Rogers and their 1996 book, “The One to One Future.” It outlines a marketing approach where companies sell to individuals rather than to a mass market.

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Topics: Marketing

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Widen Wins!

Widen Wins "Best Digital Asset Management Platform (DAM)" at ClickZ Marketing Technology Awards

Widen Wins "Best Digital Asset Management Platform (DAM)" at ClickZ Marketing Technology Awards

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Justifying DAM Guide

justifying-digital-asset-management

Read this guide to learn how to calculate and justify the value of DAM to your organization

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Creative Harmony Guide

The Content Wrangler's Guide to Creative Harmony

Read this guide to help you elevate your brand with better file organization, sharing, and analytics in order to keep your content and your sanity in check.

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Video Guide

A Marketer's Guide to the Video Galaxy

This guide will explain how the right tools, and optimizing your video workflow can have a serious impact on internal cost savings, and increased sales.

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Brand Guide

How to Make Youe Brand a Pillar of Strength

The simple strategies in this guide will help you tackle brand management successfully, one step at a time.

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