Widen Marketing

Marketing Team at Widen

Recent posts by Widen Marketing:

Learn new skills and catch up with DAM trends in 10 webinars this spring & summer

by Widen Marketing, May 12, 2016

Our 2016 spring/summer webinar schedule is out, and we’re excited to be offering a variety of sessions ondigital asset management (DAM) trends, best practices, and our products. Read on for the full list, including:

  • How to get analytic data on your content
  • DAM as marketing technology
  • The value of DAM for professional sports teams
  • Implementing your Media Collective site
  • DAM best practices – hosted by software review site G2 Crowd
  • Smartphone photo skills

Our webinars are free and open to everyone, and all registrants will receive a copy of the slides and recording of the session.

Without further ado, here’s the 2016 spring/summer Widen webinar lineup.

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Topics: Photography, Content, Marketing, DAM

Widen Workshop NYC recap

by Widen Marketing, May 10, 2016

Last week we hosted the first Widen Workshop – a one-day event for Widen customers to connect with each other and Widen staff, learn more about the Media Collective, and explore trends and topics in digital asset management (DAM) and beyond.

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Topics: Events

Who needs DAM? If you’re shooting 10,000 photos of a beetle, you probably do.

by Widen Marketing, May 9, 2016

Sorry to bug you... But when I came across the Microsculpture project from UK photographer Levon Biss and his exhibit at the Oxford University Museum of Natural History, I said to myself, “What a great visual arts story about a man that is so passionate about his work!”. It's a story about a project that encompasses a wide range of disciplines from science (entomology), photography, microscopy, digital imaging, digital asset management, color management, and large format printing.

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Topics: Photography, Creative, DAM

Ink: Where Art, Science and Manufacturing Collide

by Widen Marketing, April 22, 2016

You probably know that it takes four colors of ink to make a photo come to life on a printing press - cyan, magenta, yellow and black. But do you know how that ink came to life?

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Topics: Creative, Marketing

Become a DAM Hero at DAM NY

by Widen Marketing, April 20, 2016

Every workplace needs a hero. Timelines are shorter, people are busier, and we’re all managing multiple systems.

This year, we’ll be at Henry Stewart DAM NY in booth 7 with people, information, and awesome swag (seriously – we have capes to give away) to help you be your own digital asset management (DAM) hero. DAM NY is the largest annual DAM conference in the world, held annually in New York. The meeting this year will take place May 5 and 6 at the New York Hilton Midtown with the theme “The Art & Practice of Managing DAM.”

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Topics: Events

The Building Blocks of Visual Content Marketing

by Widen Marketing, April 11, 2016

Words like the ones you're reading now have been the voice of marketers since marketing began. Marketers treat words in all their variations — clever phrases, slogans, jingles, catchwords — as the tools of their trade. Their assets. The how's and why's of using them to effectively convey a message has occupied creative people and marketing mavens throughout the years. Today though, thanks largely to the maturation of the Web, visual content has become the marketer's newest asset. Visual content marketing is being used to convey messages more effectively than words alone can do.

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Topics: Featured, Content, Marketing

The Making of a Marketing Technologist

by Widen Marketing, April 11, 2016

Digital marketing, in fact all of marketing, shifted dramatically in the past decade. If you look closely, you can probably trace this disruption back to Don Peppers and Martha Rogers and their 1996 book, “The One to One Future.” It outlines a marketing approach where companies sell to individuals rather than to a mass market.

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Topics: Marketing

Creating content experiences for The Participation Age

by Widen Marketing, April 8, 2016

If you're a content marketer or involved in the copy writing or graphic design side of creating content...beware! There's a type of visual content asset you should learn about. It's known as interactive content. And, fortunately, according to Pew Research, it appeals to what has become the market's largest segment of all. It's not a demographic segment as much as a psychographic or lifestyle descriptor.

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Topics: Content, Marketing

Get Your Branded Proof of Concept (POC) and Experience a Free Trial of the Widen Collective

by Widen Marketing, March 31, 2016


You’ve researched the DAM landscape and narrowed your short list of vendors. Now you want to compare the solutions to see which one best fits your needs. Here’s your initial checklist:

  1. Watch a short demo video. - Check
  2. Take a self-guided tour in a demo site. - Check
  3. Get a personalized live demo. - Check

Now, what? … a Sandbox? … a Bake-off?

Better yet, how about your very own Proof of Concept (POC) – of the Widen Collective – in a live environment, branded just for you.

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Use Quick Insights and join the 30% who use content effectively

by Widen Marketing, March 29, 2016

Stop for a second and consider some important statistics. According to the Content Marketing Institute, an overwhelming 66% of marketers don’t know what makes their content successful, or “performant”. In addition to that, 70% don’t think their teams are using content as effectively as they could be. In the absence of data to make content decisions, many marketers respond by making more content. But more content doesn’t always mean it’s necessary or quality.

It doesn’t have to be like that. Quick Insights, the latest feature from the Media Collective Insights team, gives you visibility into content performance so you can reuse the good stuff … and ditch the not-so-good stuff.

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Topics: Content, Product Updates, Marketing

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