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Widen Marketing

Marketing Team at Widen

Recent posts by Widen Marketing:

The 2018 Connectivity Report is Here

by Widen Marketing, May 15, 2018

The connectivity between people, processes, and technologies allows marketers and creatives to perform their best and create incredibly meaningful experiences. But how? That’s what we decided to find out by talking with a range of professionals around the world about what’s behind true connectivity. Our team conducted and analyzed 32 phone interviews and 506 online surveys to generate the data.

The report explores how modern marketing organizations balance the power of technology with the familiarity of the human touch, and the role of connectivity in marketing operations, strategy, and business results. Among many findings, we discovered a significant gap between interest in artificial intelligence (AI) and understanding of that technology in marketing departments.

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Topics: Marketing

Drive your marketing ROI with DAM

by Widen Marketing, December 8, 2017

How Carnival Cruise Line uses content analytics to measure their sales communications performance

As businesses compete more on experience, sales teams face the challenge of communicating the experience. A great way to do that is with dynamic video content. But if your team creates content that goes against marketing conventions like “shorter videos are better,” how do you know if it’s working?  

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Topics: Customer Stories, DAM, Marketing Insights, Content Analytics

Being a Widen DAMster with Debra Berard, Senior Business Analyst

by Widen Marketing, September 21, 2017

Editor’s note: Deb Berard has moved to a new organization but her experience with DAM is still relevant to other DAMsters. Enjoy!

We caught up with Deb Berard, Senior Business Analyst and DAM admin at New Teacher Center, which is headquartered in Santa Cruz, CA. Here’s her take on the value digital asset management (DAM) brings to their team and business.

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Topics: Customer Stories, DAMsters, DAM

Everything you wanted to know about great customer experience but were too afraid to ask

by Widen Marketing, September 19, 2017

What is a great customer experience?

If you build it, they will come. It’s a catchphrase (no pun intended) from the ‘80s baseball movie “Field of Dreams. If you’re my age (old enough to have seen the movie in the theater, young enough to remember), you’ll never forget the dreamy look on Kevin Costner’s face as a whispery voice tells him, If you build it, he will come. The sentiment has since been modified to “they will come” and has a different connotation than constructing a baseball diamond in an Iowa cornfield. The trick is deciding what to build and who you want to come. This was the topic of Widen’s keynote presentation for the BMA Milwaukee Marketing Visionaries conference at the end of August.

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Topics: Customer Stories

Top things to remember from Henry Stewart DAM Europe 2017

by Widen Marketing, July 6, 2017

People. Priority. Process. Three big topics of discussion for digital marketing teams everywhere and the core of all presentations at this year’s Henry Stewart DAM Europe 2017 conference.

Widen was a sponsor of #DAMEU a couple of weeks ago. It was fun to see the familiar faces of DAM veterans like David Lipsey, John Horodyski, and Theresa Regli overseas, and downright awesome to be in London.

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Topics: Events, DAM

Assets Essentials: Training for DAM Admins

by Widen Marketing, May 19, 2017

There's a new opportunity for you to develop your digital asset management skills and it was informed by your DAM admin peers.

In the fall of 2016, we embarked on a training experiment to measure customer interest in training and test some material we were considering. We invited twelve admins to join us for two days before the Widen Summit in exchange for their feedback on the content and an exploration of their training needs.

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Topics: Events, DAM

Lessons from a gathering of Creative Operations professionals

by Widen Marketing, May 5, 2017

The Creative Operations Exchange conference, April 2017, San Francisco, CA

It’s always awesome to visit California, but Widen’s trip in April to the inaugural Creative Ops conference in San Francisco was a great excuse to go.

Creative Operations is a new-ish term for the group more commonly known as Creative Services and is responsible for increasing efficiency and compliance in the creative production process. Moving production under the umbrella of operations is elevating its value – a good move if you ask me. While the group has always been essential to the success of the creative process, it’s also been seriously underrated in terms of creative input, output, and problem solving.

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Topics: Events

Tech versus touch: Understanding what connectivity really means to marketers

by Widen Marketing, March 9, 2017


The word “connect” has taken on a range of meanings in recent years. And how could it not, given all the contexts where it’s used?

“Connect with us on Facebook.”
“We should connect our software platforms.”
“We have to make that one-to-one connection with customers.”

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Topics: Creative, Marketing

The state of connectivity for marketers and creatives: The future of connectivity

by Widen Marketing, January 10, 2017

Thus far in this series, we’ve talked about connectivity research findings, as well as connectivity and DAM. In the final part of the series, we’ll examine the following question: Where will connectivity go into the future?

From the perspective of our research, the future of connectivity entails more data, more authenticity — and more community. Marketers will have to find the right common ground between digital and human experience.

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Topics: Marketing, DAM

The state of connectivity for marketers and creatives: Research findings

by Widen Marketing, January 4, 2017

Connectivity is something everyone experiences to some degree. At Widen, we talk about it often because we’re aware that connectivity affects our clients and our teams every day.

In this three-part series on connectivity for marketers and creatives, we’ll be discussing:

  1.     Connectivity research findings
  2.     Connectivity and digital asset management (DAM)
  3.     The future of connectivity

Before we get started with part 1 of the series, let’s begin with a baseline definition of connectivity.

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Topics: Content, Marketing

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