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Widen Marketing

Marketing Team at Widen

Recent posts by Widen Marketing:

Widen Workshop NYC recap

by Widen Marketing, May 10, 2016

Last week we hosted the first Widen Workshop – a one-day event for Widen customers to connect with each other and Widen staff, learn more about the Media Collective, and explore trends and topics in digital asset management (DAM) and beyond.

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Topics: Events

Who needs DAM? If you’re shooting 10,000 photos of a beetle, you probably do.

by Widen Marketing, May 9, 2016

Sorry to bug you... But when I came across the Microsculpture project from UK photographer Levon Biss and his exhibit at the Oxford University Museum of Natural History, I said to myself, “What a great visual arts story about a man that is so passionate about his work!”. It's a story about a project that encompasses a wide range of disciplines from science (entomology), photography, microscopy, digital imaging, digital asset management, color management, and large format printing.

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Topics: Photography, Creative, DAM

The Making of a Marketing Technologist

by Widen Marketing, April 11, 2016

Digital marketing, in fact all of marketing, shifted dramatically in the past decade. If you look closely, you can probably trace this disruption back to Don Peppers and Martha Rogers and their 1996 book, “The One to One Future.” It outlines a marketing approach where companies sell to individuals rather than to a mass market.

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Topics: Marketing

Get Your Branded Proof of Concept (POC) and Experience a Free Trial of the Widen Collective

by Widen Marketing, March 31, 2016

You’ve researched the DAM landscape and narrowed your short list of vendors. Now you want to compare the solutions to see which one best fits your needs. Here’s your initial checklist:

  1. Watch a short demo video. - Check
  2. Take a self-guided tour in a demo site. - Check
  3. Get a personalized live demo. - Check

Now, what? … a Sandbox? … a Bake-off?

Better yet, how about your very own Proof of Concept (POC) – of the Widen Collective – in a live environment, branded just for you.

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Make better edits with a RAW photo workflow

by Widen Marketing, March 10, 2016

If you’re shooting, you should be capturing your photos in RAW format. It gives you much greater capabilities to edit images, allowing you to produce vibrant, attention-getting visuals for marketing materials.

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Topics: Photography, Creative

Welcome to the new Widen website: The who, why, and how

by Widen Marketing, February 29, 2016

Last week, we launched a brand new Widen.com featuring a new look and feel. I sat down with Widen Brand Strategist, Nina Brakel-Schutt, who worked intensively on the site alongside our Web Designer, Danielle Templeton. Nina talked about what drove the site change, how our DAM system played a role in the re-design, and shared tips for selecting new marketing technology systems for your organization.

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Topics: Announcements

Who is excited about ContentTECH tomorrow?

by Widen Marketing, February 23, 2016

We’re looking forward to ContentTECH and we think you should be to because marketers need technology to help them create, publish, and share great content. ContentTECH is a free, one-day, virtual event happening tomorrow from 10am EST - 4pm EST.  It’s run by the Content Marketing Institute, one of the major players on the content marketing scene.

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Topics: Events, Content, Marketing

Widen infographic wins Killer Content Award

by Widen Marketing, February 10, 2016


 Next week, two members of our marketing team are headed to the B2B Content2Conversion Conference in Scottsdale, Arizona. While we always encourage the team to learn and expand their skill set, this conference is particularly exciting because Mary Turner, a graphic designer at Widen, is accepting a Killer Content Award for the infographic “How to effectively use visual storytelling for your brand.”

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Topics: Events, Culture & Company, Creative, Content

3 (Powerful) stories of asset performance data for your next content strategy meeting

by Widen Marketing, February 5, 2016

Insights, a new analytics tool for the Widen Media Collective, combines web analytics and DAM data to show you where your assets are published, who’s using them, and how they’re performing over time.

To help spark your curiosity, we’re sharing three powerful stories from Media Collective customers who use Insights to capture and analyze data and apply it to strategy conversations around the marketing table. Check out the slide deck for more on these stories, including:

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Topics: Customer Stories, Content, Marketing

Ease the challenges of corporate change with a DAM system

by Widen Marketing, December 29, 2015

One hundred and fifty years ago, Benjamin Franklin observed, “When you’re finished changing, you’re finished.” This is true for everything – including marketing. In our profession, change is a constant force in the creation of new ideas, processes, and platforms.

Along with benefits, change often brings challenges. Shifts in leadership, corporate rebrandings, and business mergers create a cascade of new workflows and business priorities that need to be managed carefully.

This article explores the types of change that signal the need to embrace digital asset management (DAM) as an essential tool for your organization by discussing types of change, the role a DAM system can play in change, and specifics on using DAM to communicate during a time of transition. We’ll finish with a case study on how one Widen customer put their DAM at the center of a corporate rebrand.

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