Brand Asset Management Impact with Creative Workflows at Colomer Beauty Brands

by ,

This is the second video in the series of Widen customer interviews with Nicole Askari, Graphic Designer/Art Director, at Colomer Beauty Brands. In this video, Nicole talks about how Widen brand asset management software has made her life 100% easier in her day to day creative workflows. She’s no longer wasting precious time fulfilling requests for digital assets. Instead, Nicole has been able to go back to focusing on her job as a graphic designer—working on brand strategy and being creative. Because of the self-service nature of Widen’s online digital asset management solution, her marketing and sales people can search and find the digital brand assets they need to do their job, helping to streamline her role as a designer. Nicole has proven extensive time and cost savings in brand asset management and creative workflows at Colomer Beauty Brands with the help of the Widen Media Collective digital asset management system. She has been able to take back approximately 25% of the creative projects from their outside agency due to the efficiencies enabled by the Widen DAM system. Watch the video to learn more about the impacts of Widen digital asset management at Colomer Beauty Brands.

comments powered by Disqus

The Widen Blog

Where marketing and creative teams find actionable advice, practical resources, and success stories to flourish in a world connected by content.

Like what you're reading?

We can send you our best articles.

Justifying DAM Guide

justifying-digital-asset-management

Read this guide to learn how to calculate and justify the value of DAM to your organization

Get the free guide

 

Creative Harmony Guide

The Content Wrangler's Guide to Creative Harmony

Read this guide to help you elevate your brand with better file organization, sharing, and analytics in order to keep your content and your sanity in check.

Get the free guide

 

Video Guide

A Marketer's Guide to the Video Galaxy

This guide will explain how the right tools, and optimizing your video workflow can have a serious impact on internal cost savings, and increased sales.

Get the guide

 

Brand Guide

How to Make Youe Brand a Pillar of Strength

The simple strategies in this guide will help you tackle brand management successfully, one step at a time.

Get the guide

Recent

Are you ready for a DAM solution of your own? Get Started