Brand Asset Management Impact with Creative Workflows at Colomer Beauty Brands

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This is the second video in the series of Widen customer interviews with Nicole Askari, Graphic Designer/Art Director, at Colomer Beauty Brands. In this video, Nicole talks about how Widen brand asset management software has made her life 100% easier in her day to day creative workflows. She’s no longer wasting precious time fulfilling requests for digital assets. Instead, Nicole has been able to go back to focusing on her job as a graphic designer—working on brand strategy and being creative. Because of the self-service nature of Widen’s online digital asset management solution, her marketing and sales people can search and find the digital brand assets they need to do their job, helping to streamline her role as a designer. Nicole has proven extensive time and cost savings in brand asset management and creative workflows at Colomer Beauty Brands with the help of the Widen Media Collective digital asset management system. She has been able to take back approximately 25% of the creative projects from their outside agency due to the efficiencies enabled by the Widen DAM system. Watch the video to learn more about the impacts of Widen digital asset management at Colomer Beauty Brands.

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