"Brand Control on a Global Scale" video interview with Jim Magruder, Senior Marketing Communications Manager of InSinkErator, Division of Emerson Electric Co.
Selling any type of product, you want to make sure you are selling what people see and want. If I was to look in a magazine or a brochure, I would want exactly what I see in the photo. That is where Widen comes in to place. If you want brand consistency on a global scale, Widen digital asset management solutions and services make that happen for top brands around the world. You would be able to have everyone across the globe using the same high quality image for all of your brochures. If not the same image, it would be a high quality one most representative of the market where it's used. We make it easy to control market differences for more effective brand asset management.