Brand Management Simplified with Digital Asset Management

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How does Digital Asset Management (DAM) from Widen help simplify brand management and marketing?

  • Reduces the chaos in managing the latest product images, logos, presentations, audio/video and other marketing materials with one master library under Widen’s DAM SaaS platform.

How do you do that?  Manage all your digital media from your very own branded web portal, while your master assets reside at Widen’s secure hosting facility.  Administrators control who can access what assets via roles and permissions.  Additionally, administrators can control when assets are to be released to general users or expired / archived and made unavailable for general access. 

  • Enables real-time marketing for geographically dispersed employees, external agencies and creative partners to manage, create, collaborate, share, upload and download your digital media 24 / 7.

How do you do that?  Internal and external teams all dial into the same set of master assets via web based DAM system to ensure the latest version is accessed when re-working or re-purposing digital media.  When new versions are created, approved users can upload the new versions and attach them as the new current version or create new assets with the simple click of a button.  Haven’t quite reached the final version?  Widen Project Collaboration allows you to route new digital media files (in their pre-asset state) to other internal users to gather and track all comments and approvals.  When the final version is reached, the project (PDF document, image, audio/video file or presentation) can be released as an asset available to all general users with permission to view the file.

  • Speeds time to market with new product introductions, ad campaigns and sales promotions by automating the distribution of marketing materials in the proper formats to print and web channels.

How do you do that?  First, automatic file conversions allow you to store only one file type as the master and access other derivative formats on-demand.  Need an image for a website, presentation and brochure – you can get a 72 dpi JPEG and a 300 dpi TIFF from the master hi-res EPS file stored on Widen’s servers.  We do the same for Audio and Video assets as well.  Secondly, where do the files need to go?  If you need the files now and can download them from the web… no big deal.  What about when you’re unable to download a 2GB image or a 60-minute video?  That’s ok too because Widen will burn / author the files to a CD / DVD and ship them overnight on your behalf. 

  • Empowers sales channels
to create personalized on-demand marketing resources according to brand compliance guidelines and marketing-approved messaging.

How do you do that?  Using brand approved templates and marketing-supplied content, dealers, distributors, franchisees, branches, sales people or anybody else who doesn’t have the know-how or access to Quark or InDesign (but still rep your brand) can build professional quality marketing collateral.  Users point-and-click to build ads, brochures, POS and direct mail customized, localized or co-branded for any selling situation – ad campaigns, special events, or in-store displays. 

  • Gauges effectiveness
of marketing campaigns and brand assets with automated tracking and reporting tools.

How do you do that?  Using real-time reporting tools, administrators can view and evaluate user access and asset usage.  Standard reporting tools can be used to show reports matching a variety of statistics including trending graphs that allow you to monitor trends over time without having to do the calculations and build the graphs yourself.  You also have the ability to run custom reports that can be mixed, matched and exported to Excel.  Want to know what was the most popular product image representing X-model widget in China last month?  That’s easy with just a few clicks.  Widen Digital Asset Management is not only a tool for marketing organization and execution in dealing with rich media management; it’s also a key part of marketing planning and strategy.

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