How does Digital Asset Management from Widen help simplify brand management and marketing?
Enables real-time marketing for geographically dispersed employees, external agencies and creative partners to manage, create, collaborate, share, upload and download your digital media 24 / 7.
How do you do that? Internal and external teams all dial into the same set of master assets via web based DAM system to ensure the latest version is accessed when re-working or re-purposing digital media. When new versions are created, approved users can upload the new versions and attach them as the new current version or create new assets with the simple click of a button. Haven’t quite reached the final version? Widen Project Collaboration allows you to route new digital media files (in their pre-asset state) to other internal users to gather and track all comments and approvals. When the final version is reached, the project (PDF document, image, audio/video file or presentation) can be released as an asset available to all general users with permission to view the file.