Brand Management Simplified with Digital Asset Management – Part 3

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How does Digital Asset Management from Widen help simplify brand management and marketing?


Speeds time to market with new product introductions, ad campaigns and sales promotions by automating the distribution of marketing materials in the proper formats to print and web channels.


How do you do that?  First, automatic file conversions allow you to store only one file type as the master and access other derivative formats on-demand.  Need an image for a website, presentation and brochure – you can get a 72 dpi JPEG and a 300 dpi TIFF from the master hi-res EPS file stored on Widen’s servers.  We do the same for Audio and Video assets as well.  Secondly, where do the files need to go?  If you need the files now and can download them from the web… no big deal.  What about when you’re unable to download a 2GB image or a 60-minute video?  That’s ok too because Widen will burn / author the files to a CD / DVD and ship them overnight on your behalf.


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