How does Digital Asset Management from Widen help simplify brand management and marketing?
Gauges effectiveness of marketing campaigns and brand assets with automated tracking and reporting tools to influence future decisions.
How do you do that? Using real-time reporting tools, administrators can view and evaluate user access and asset usage. Standard reporting tools can be used to show reports matching a variety of statistics including trending graphs that allow you to monitor trends over time without having to do the calculations and build the graphs yourself. You also have the ability to run custom reports that can be mixed, matched and exported to Excel. Want to know what was the most popular product image representing X-model widget in China last month? That’s easy with just a few clicks. Widen Digital Asset Management is not only a tool for marketing organization and execution in dealing with rich media management; it’s also a key part of marketing planning and strategy.