Branding your digital asset management solution

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Branding is important. You know that, or else you likely wouldn’t be on a digital asset management blog. But, how do you go about branding your digital asset management solution?
 
You should consider how you go about branding your DAM because what better place to extend your organization’s branding than the very place people go to get your digital media and brand assets.
 
What can be branded on your Widen DAM system?
 
1. Logo and color scheme throughout the application
Widen Media Collective Search Results
 
 
2. Background graphic spanning the entire login page
Widen Media Collective Login Page
 
 
3. System Message on the Dashboard (with or without custom HTML and graphics)
Widen Media Collective Dashboard
 
4. Stylized public galleries and brand portals (coming March 2014)
Widen Media Collective Public Gallery and Brand Portal
 
Often overlooked, but very important, is what to call your DAM solution. Sure, you could just call it “the DAM” and we’re okay with calling a spade a spade, but you should carefully consider what to call your DAM. We advise choosing a name for your DAM system that reflects your organization and one that will be easily remembered by anyone needing access to the single source of truth for your digital assets.
 
With over 250 deployments, we have a bunch of names you can use as inspiration to help you come up with the perfect name for your DAM solution, including:
 
  • Art Gallery
  • Brand Asset Management System
  • Brand Builder
  • Brand Library
  • Digital Archive
  • Digital Asset Portal
  • Digital Toolkit
  • Electronic Library
  • Global Exchange Platform
  • Image and Media Manager
  • Image Management System
  • Marketing Media Library
  • Marketing Toolbox
  • Media Bank
  • Media Collection
  • Media Library
  • Media Resource Center
  • MediaShare
  • MediaSource
  • Multimedia Library
  • Online Insight Network
  • Photography Online
  • Resource Library
  • Synergy
  • The (company name) Advantage
  • The Attic
  • The Factory
  • The Gallery
  • The Hub
  • The MarCom Shop
  • The Repository
  • The Shelf
  • The Vault
  • Toolbox
 
For many of our customers, they're simply adapting our existing product name, "The Widen Media Collective," by inserting their company name, instead of Widen's.
 
For related content, view previous post on Tips for Naming Your Digital Asset Management System.
 
Get in touch with the Widen advisors to chat more about ways you can brand your digital asset management solution for success.

Topics: Product Updates

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