Building user adoption for your DAM system - why your team's buy-in matters

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iStock_000017948519XSmallChoosing the right vendor for digital asset management systems is a major step in finding the best solution for managing a corporate image library. However, even after the system is set up, more needs to be done to use it to its fullest potential.

One of the most important challenges involves user adoption. Your system and your assets could end up collecting dust in cyberspace if you can’t get buy-in from your team. In other words, you can’t get a return on your DAM investment if nobody uses the software.
Here are some tips that will help you get more people on board with your new DAM system and processes.

  • Training Video: Sometimes, slide shows are necessary. But using training videos are part of the orientation process can keep your team more engaged and interested that PowerPoint presentations and print-outs. You could also have them leave comments and questions about the video contents in the DAM system itself, encouraging both discussion and a hands-on experience with the software. Make the video clear and concise in explaining to users how easy it is to work with the DAM system and how they will benefit from it. Often, a DAM vendor will be able to help you with the production of this video material. Some will even offer that content as part of their service packages.
  • Live Webinars: These touch on many of the points covered in the training video but also have the benefits of being live presentations. Users get different perspectives about the digital asset management tools in question and can get their questions answered during the webinar. The webinar format also makes it easy to give the presentation to every user no matter where they live.
  • Surveys: After your users have had time to get a feel for the system, send out surveys to get their perspectives on it. Is the system doing what they’d hoped? Has it made it easier to find and use digital assets? Do users feel they are being more productive? Ask for their input and get suggestions on how make improvements. The results and answers will make the system better and easier to use. It also gives you a chance to answer people's questions and concerns about the DAM system.

Contact Widen for more information on how you can promote user adoption of your DAM system.

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