Guest Blog Post from Amanda Jenny, Widen Client Services Assistant, regarding Widen color management and prepress services
According to Bryan Eisenberg of Future Now’s Marketing Blog images can lift conversion rates 147% by showing products “in context.”
Online retailers can go a step further than just showing a picture of the product by using photos that show products in use, or “in context.”
This can reduce a shopper’s fears, uncertainties and doubts about a purchase. For example, “How does this look on a person?” or “How large is this in real life?” Images can also “sell” by triggering an emotion, showing the quality or versatility of an item or illustrating a products features and benefits.
Here are some effective and creative ways we have come up with for Reebok to show products in context:
Showing clothing on people gives the customer a better idea of the style of the garment. Seeing an item on a person will also resonate with a certain kind of customer (like “humanistic” shoppers).
Reebok uses an outdoor, lifestyle shot here. Showing the model outside and playing football in the images communicates even more uses. Plus, it’s raw and more true-to-life than a polished studio shot. The sweatshirt is being worn by “a person like me.”