Caveat emptor: CMS Watch digs into DAM as "SaaS"

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CMS Watch is an analyst firm reporting on the content management and digital asset management markets.  CMS Watch is not vendor funded and drives revenue by selling their in-depth studies.  A CMS Watch analyst authored a study on DAM that compared key vendors reviewing their offering, underlying technology, service and support plans, and speaking with their customers (to purchase this report, please visit   

Widen received a great review whereas some of the competitors did not – for the simple fact the analyst spoke with the customers.  Widen has always made the statement that customer satisfaction is higher with true Software as a Service organizations than it is with installed or SaaS pretenders and this report helped validate that statement.  A few suppliers were upset with the CMS Watch report because their customers could not back up what they told the analyst in the interview.  A disconnect between what you tell an analyst and what the analyst hears from your customer is a near death experience.  

CMS Watch was also a moderator at a trade show we recently attended (Henry Stewart DAM Symposium) where she spoke with our marketing team and listened to our customers (Reebok and InSinkErator) speak about how Widen helped with their DAM initiative.  North Plains, a DAM vendor, announced their SaaS offering at this show and Interwoven also mentioned their relatively new SaaS offering.  But are they really SaaS offerings or are they just hosting their own software? 

The CMS Watch blog post from industry analyst Theresa Regli for your reading pleasure...

North Plains and Interwoven offer DAM SaaS service -- or do they?

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