Over the past couple years we’ve built great relationships with higher education customers, helping them manage their content collections with digital asset management (DAM) software like the Media Collective.
We’re happy to be taking the partnership to a new level with our first HigherEdLive podcast this Friday, February 26 at 1:00pm. Our customers Corey Chimko from Cornell University and Maile Thiesen with University of Massachusetts Amherst will share their DAM story in Digital Asset Management: Channeling the Content Crazies.
A modern content strategy requires a highly visual library and portable pieces of content – which a DAM system can help with. We know that assets like photos, videos, and other rich media need to be organized for distribution to communicators on and off campus at quickly and consistently.
Chimko and Thiesen will share their stories about how they used DAM to more easily organize, distribute, and track their visual assets and maintain the integrity of their college brand. The result? Marketing department transformation.
The podcast will be moderated by Dartmouth College Social Media Manager Erin Supinka, who will help guide the conversation on how to stay sane when your content is in a state of disarray and in overload. It’s the first HigherEdLive podcast focusing on how DAM can help higher ed organizations streamline their marketing efforts, save time, and eliminate departmental silos.
This isn’t our first or last interaction with HigherEd. We’ve presented at the HighEdWeb conference the past two years, and we will be at HighEdWeb 2016 October 16-19 in Memphis, Tennessee.
Head over to the Digital Asset Management: Channeling the Content Crazies to signup with Google Plus or put the podcast on your calendar.
If you are interested in DAM and higher education topics, see this post about DAM and higher ed written by one of our staff last year after HighEdWeb or this profile about Chimko and his responsibilities as a DAM admin.