Color Masking

by ,

Guest Blog Post from Amanda Jenny, Widen Client Services Assistant, regarding Widen color management and prepress services  

Do you ever find yourself thinking, “That person’s outfit is so hideous.  I wish I could change it so I don’t have to hurt my eyeballs looking at it anymore.”  Well, thanks to Widen’s digital sampling team, you can do just that. Part of what we do for the Adidas Sports Licensed Division involves altering Reebok images for catalog use.  Reebok sends us a digital photograph and asks us to change the color, team, player, etc.  For example, this is the image Reebok sent us: 

Chicago Bears NFL Apparel by Reebok

And since nobody likes the Bears anyway, we altered the image to look like this:

Cincinnati Bengals NFL Apparel by Reebok

The basic process starts with outlining the article that needs to be altered and making a mask. Then the colorcast is removed from the background.  The blue shirt will cast a blue tint onto the model’s skin and hair. Once that is removed, the existing logos are brushed off.  The mask is then neutralized before the new color can be added.  The last step of the process is adding new logos. And voilà, you have a brand new outfit.

comments powered by Disqus

The Widen Blog

Where marketing and creative teams find actionable advice, practical resources, and success stories to flourish in a world connected by content.


Like what you're reading?

We can send you our best articles.

Widen Wins!


Widen Named Software Company of the Year in SIIA CODiE Awards

Read the article


Gain the competitive edge


Read this guide to learn how to elevate your brand management to win with customer experience.

Get the paper

Are you ready for a DAM solution of your own? Get Started