Color Masking

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Guest Blog Post from Amanda Jenny, Widen Client Services Assistant, regarding Widen color management and prepress services  

Do you ever find yourself thinking, “That person’s outfit is so hideous.  I wish I could change it so I don’t have to hurt my eyeballs looking at it anymore.”  Well, thanks to Widen’s digital sampling team, you can do just that. Part of what we do for the Adidas Sports Licensed Division involves altering Reebok images for catalog use.  Reebok sends us a digital photograph and asks us to change the color, team, player, etc.  For example, this is the image Reebok sent us: 

Chicago Bears NFL Apparel by Reebok

And since nobody likes the Bears anyway, we altered the image to look like this:

Cincinnati Bengals NFL Apparel by Reebok

The basic process starts with outlining the article that needs to be altered and making a mask. Then the colorcast is removed from the background.  The blue shirt will cast a blue tint onto the model’s skin and hair. Once that is removed, the existing logos are brushed off.  The mask is then neutralized before the new color can be added.  The last step of the process is adding new logos. And voilà, you have a brand new outfit.

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