The flourishing use and management of digital assets has become an inherent aspect of modern day marketing and will continue to grow in importance as it takes hold as the principle form of marketing at all levels of business. Some reports indicate that in 10 years, the numbers of digital assets uploaded will be over 40 times more than the present number of files. Or in other words, the number of digital files will quadruple in size each year over the next decade. Such studies emphasize the increasing prevalence of digital assets and the concordant growing need for advancing digital asset management programs. Some universities and centers of higher education have recognized this trend by offering courses on DAM.
Some of the American universities that have demonstrated their innovation and futuristic mindset by offering courses on digital media asset management include the Rochester Institute of Technology, Columbia University, Simmons College, and San Jose State University. Columbia University in particular has demonstrated their conviction to the growing importance of DAM by incorporating a course on it into their Master of Science in Information and Digital Resource Management program. As part of the course, in addition to research projects, professional case studies and site visits, they also benefit from the insight of guest speakers. Columbia students studying DAM in the Fall were fortunate to see a talk by one of the key players in the field of digital media management, the CEO of Widen Enterprises, Matthew Gonnering. During his presentation, Gonnering talked about the growing demand for DAM as a service, challenges and advantages of DAM software as a service, and cloud computing among other topics.
Students taking the DAM course at Columbia were already familiar with Widen DAM software in some ways as they make use of the digital asset management sandbox from their Media Collective platform as part of their hands-on learning experience. Two other universities with DAM courses that have also taken advantage of this excellent learning tool are San Jose State University (in a course taught by John Horodyski) and University of Central Florida (in a course taught by Angel Martinez).
In addition to Widen resources being used as part of DAM coursework at these few universities, several other higher education institutions have opted for deploying Widen digital asset management programs across campus for use by administrative, marketing, photography and athletic departments. The need for improving collaboration and control of growing digital image libraries, video content and collateral continues to be a primary initiative for high-powered organizations in complex settings and colleges and universities are among the top markets for adopting DAM solutions and services.
Read “Teaching digital asset management in a higher education setting” by Donna Slawsky in the Journal of Digital Asset Management. Sign up for the Widen DAM sandbox demo to see how easy SaaS DAM technologies can be for improving the hands-on learning experience.