DAM and the social side of online marketing

by ,

A Parallel Universe In The Clouds

ADOTAS – A long time ago — in what now seems like it must have been a galaxy far, far away — small and midsized business owners could get away with ignoring the Internet and social media. Without a website or a Facebook profile, they could still find success. They could boost their bottom lines through word of mouth, quality and physical exposure to the people in their immediate surroundings — fail whale be damned.

These days, though, quality is measured in “likes,” referrals come tied to hashtags and your best customer is a mayor nobody ever voted for.

Click here for the whole piece on Adotas.com.

Do you have experience using a digital asset management system to improve your performance in social media? If so, what did you find DAM helped with most?

If you're not using DAM software to support your social media efforts, why not? I'm especially curious about how much time organizations spend on image asset management, especially considering the disparate image dimentions used in various social networks.

Having been involved in two organizations that relied heavily on social networks for everything from internal communications to volunteer recruitment, I can't help thinking that a DAM system would eliminate a whole lot of headaches for groups with similar strategies.

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