Somebody in the creative department uploading it [an asset] may tag it differently than somebody in sales. My job is to look at these things from a higher, 30,000-foot view and find out all these different ways to make these things accessible to people in different roles with different mindsets.” – Megan Peck, YETI
In episode four of the Widen Implementation podcast, host Bill Banham and guest Megan Peck chat about YETI’s adoption of digital asset management. As a manufacturer of outdoor lifestyle products, it’s important for YETI’s DAM system to support easy access to creative content but prevent use of unreleased products and photographs.
Megan has served as YETI’s digital asset librarian since October 2016. She has a libraries and archives background, which helps her organize assets and make them accessible.
Episode topics include:
- DAM for lifestyle products
- Leading groups and managing access during the implementation stage
- The role of marketing within the Widen Collective™
- Understanding and evaluating integrations between DAM and third-party systems
- How to become a winning keeper of DAM software
- Who should be the keeper of your DAM system
Listen to the full episode of this Widen Implementation interview to get insights into what to think about when setting up a governance structure in your DAM system.
The Widen Implementation podcast helps customers prepare for and execute their DAM system rollout. Each episode features conversations with a DAM champion who has implemented the Collective. We hope that these podcasts will equip future Widen customers with the tips and insights they need to execute their own successful implementation.
Want to hear more? Listen to the bonus soundbites:
About our guest
Megan’s roles over the past 10 years have focused on information technology, archive cataloging and management software, and website architecture and design. She spent five years as the archives and website consultant for the Artists Documentation Program at the Menil Collection. She also was the digital librarian and webmaster at the Texas Archive of the Moving Image for seven years. In 2006, Megan earned a master’s degree in information studies from The University of Texas at Austin and holds a bachelor’s degree in history with a minor in art history from Boston University.
In 2006, YETI Coolers was founded with a simple mission: build coolers for the serious outdoor enthusiast rather than for the mass-discount retailers. Today, YETI products perform when it matters most — whether that be an excursion into the remote Alaskan wilderness, chasing redfish on the Gulf coast, or just getting together with friends in the backyard.
About our host
Bill Banham is a marketing and publishing professional based in Toronto. He is the founder of the HR Gazette and Iceni Marketing as well as the co-founder of the WorkingTech show and the InnovateWork event series. Bill hosts several CPSA podcast shows on topics including social selling and tech, business strategy, and sales strategy.