DAM is part of your Brand

by ,

We recently interviewed Jim Magruder, Senior Marketing Communications Manager at InSinkErator.  There are six segments to his video, but I was truly impressed with one comment that he made about their brand recognition and brand asset management systems and processes.

InSinkErator - Brand Control

Jim showed me their recently completed Brand Guidelines document which was a very detailed description of exactly how they want their brand portrayed globally.  Innovation was a key part of their branding.  Jim made the statement that not only does InSinkErator strive to have the most innovative products, but they also strive to have the most innovative methods of marketing those products.  He specifically calls out Digital Asset Management as the answer.  Not only does DAM software help with digital media management and marketing personnel efficiencies, the use of it as a technology also becomes part of your brand.  If innovation and efficiency are part of your branding guidelines, it just makes sense to use DAM as the delivery method for your brand assets.

comments powered by Disqus

The Widen Blog

Where marketing and creative teams find actionable advice, practical resources, and success stories to flourish in a world connected by content.

Like what you're reading?

We can send you our best articles.

Justifying DAM Guide

justifying-digital-asset-management

Read this guide to learn how to calculate and justify the value of DAM to your organization

Get the free guide

 

Creative Harmony Guide

The Content Wrangler's Guide to Creative Harmony

Read this guide to help you elevate your brand with better file organization, sharing, and analytics in order to keep your content and your sanity in check.

Get the free guide

 

Video Guide

A Marketer's Guide to the Video Galaxy

This guide will explain how the right tools, and optimizing your video workflow can have a serious impact on internal cost savings, and increased sales.

Get the guide

 

Brand Guide

How to Make Youe Brand a Pillar of Strength

The simple strategies in this guide will help you tackle brand management successfully, one step at a time.

Get the guide

Recent

Are you ready for a DAM solution of your own? Get Started