Yesterday, we had the opportunity of joining a great lineup of panelists in CMSWire’s DAM Tweet Jam to talk about the evolving role of digital asset management and customer experience.
The key questions discussed included:
- Given how digital we are, what is your current definition of DAM?
- What are the core elements of a DAM strategy?
- What 3 things make a DAM solution successful?
- How do DAM and CXM/WEM currently relate?
- What is the single biggest DAM opportunity in 2012?
Some of the quotable tweets from yesterday’s jam session include:
From @gklebus: DAM for Digital Marketers is the hub of brand strategy and multi-channel brand experience
From @goegejosd: Avoid silo thinking. DAM as a standalone solution won’t bring the expected benefits
From @rselvey: DAM is not just about technology. DAM is technology + best practices + amazing support + processes
From @drdam: 3 P’s of DAM -- Platforms, Processes and People.
From @jhorodyski: DAM 2012 Opportunity – DAM is the shared, creative playground in modern business
From @WidenEnterprise: Assets are the lifeblood of the brand
From @jhorodyski: DAM as a practice and profession is maturing - we need best practices and standards to help DAM mature
From @WidenEnterprise: Don't forget the beavers... Beavers are at the core of every good DAM strategy
You can view all the tweets with hashtag #CXMChat or check out the replay below.