DAM Jam: Select Tweets from the #CXMChat

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Yesterday, we had the opportunity of joining a great lineup of panelists in CMSWire’s DAM Tweet Jam to talk about the evolving role of digital asset management and customer experience.

Other industry notables included Anjali Yakkundi or Forrester, Irina Guseva of Real Story Group and John Horodyski of DAM Education along with a number of representatives from the vendor community.

The key questions discussed included:

  1. Given how digital we are, what is your current definition of DAM?
  2. What are the core elements of a DAM strategy?
  3. What 3 things make a DAM solution successful?
  4. How do DAM and CXM/WEM currently relate?
  5. What is the single biggest DAM opportunity in 2012?

Some of the quotable tweets from yesterday’s jam session include:

From @gklebus: DAM for Digital Marketers is the hub of brand strategy and multi-channel brand experience

From @goegejosd: Avoid silo thinking. DAM as a standalone solution won’t bring the expected benefits

From @rselvey: DAM is not just about technology. DAM is technology + best practices + amazing support + processes

From @drdam: 3 P’s of DAM -- Platforms, Processes and People.

From @jhorodyski: DAM 2012 Opportunity – DAM is the shared, creative playground in modern business

From @WidenEnterprise: Assets are the lifeblood of the brand

From @jhorodyski: DAM as a practice and profession is maturing - we need best practices and standards to help DAM mature

From @WidenEnterprise: Don't forget the beavers... Beavers are at the core of every good DAM strategy

You can view all the tweets with hashtag #CXMChat or check out the replay below.

Continue to follow @WidenEnterprise for updates or request a demo to get a live look at the Widen Digital Asset Management solution.

Topics: Events, Content, Marketing

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