Guest Blog Post from Tim Vial, Widen Sales Representative
In the wake of my defeat in Widen’s weekly football game, I found myself wondering what went wrong. Many of you may be feeling like this in a much more important game. Like in a backyard football game, the team with the most talent doesn’t always win, but rather the team with the best system. Attacking today’s global market is a lot like this backyard football game. There are three pieces to the ultimate victory, score points (get your sales team the ball), don’t give up any points (manage all the new “looks” creative is giving you), and last but not least appeal to your fans (marketing). How the team with the best system (DAM) will always prevail:
As the quarterback (head of your department) you are the decision maker, and the one who needs to start the production. Each down (selling situation) is different and has certain routes that will yield better results. You need to get your receivers (sales reps) the ball quickly, efficiently, and with the best chance of success. Just like with your business, you need to get your sales reps the most up to date information, with the opportunity to be able to tweak it for each specific opportunity without losing brand integrity. In the mist of all this action, you have blitzing linebackers (deadlines) closing in on you fast. You need to play like a veteran.
Offense puts fans in the stands but defense wins championships. On the other side of the ball, you need to keep track of all those other receivers (assets). The offense is constantly changing their formations, and bringing in fresh, new players. The key is managing where those receivers are, who is being used the most, and for what purpose. That will keep you from falling behind.
Like every team in any sport, you’ve got to pay the bills. Would a fan come and watch your game and spend their hard earned money if you showed them pictures and told stories of the “glory years” that are long and gone? Getting your team’s fresh, new image out to the public has to be efficient and effective as well.
In the business world you face the same challenges, which can be solved with Widen’s Digital Asset Management’s Software as a Service technology. Get your branded material out to Sales teams quickly, with the ability to change some specifics for each target audience, but maintaining brand integrity. Manage all the new materials creative is busy producing, all the while knowing you are using the most up-to-date image, video, or document with version control. Find the digital material you are looking for quickly with self service access complete with advanced search options, in an organized central repository, with roles and permissions allowing you to decide who uses what. In addition, full reporting that makes it easy to find out what images are being used, what’s most popular, etc.
Competing against a business with no DAM is like playing a football game against a quarterback that throws back across the field… Easy pickings. Let a hosted digital asset management system from Widen Enterprises give you all the tools needed for victory, while always having a “coach” there to guide you, and a “trainer” for all the “bumps and bruises”.
DAM Pros 100, DAM Joes 0