There’s only one week left until the DAM NY 2013 conference – The Art and Practice of Managing Digital Media. It looks inviting with a lineup of great speakers and a new platform called the DAM Exchange with shorter presentations for easy information sharing.
As a leading provider of digital asset management solutions and services, Widen values attending this event. It’s one of the best opportunities to get in the same room with our customers and learn, first-hand, what digital media pain points are surfacing in the marketplace and the business challenges being faced as a result. These insights are the golden nuggets we use to continually improve our DAM software and our service support.
We’re also big advocates of brand strategy at Widen, so we’re happy to see the ever-growing prominence of brand discussion at DAM NY. We look forward to Theresa Regli’s perspective again this year as she addresses the importance of the brand story and how DAM is a conduit to an overarching brand experience – one that every organization needs to consider as they harness the power of their brand assets via digital asset management. After all, your DAM system is a window to content that tells the world who you are and what you stand for.
Using workflows to achieve operational success should also be good fodder. The greater business discussions about DAM and meeting an organization’s corporate goals are incredibly timely and important. Budgets are tight and DAM is a serious investment and commitment. A DAM system is all about providing efficiencies in a business’s asset lifetime and one of the best ways to realize that potential is by understanding how digital asset management can help accomplish business goals. And, believe me, it does.
On top of the great learnings, we’re excited to meet up with our industry friends and partners like John Horodyski and the folks at ConceptShare. So, if you’re interested in talking, look for me (Nina Brakel-Schutt, Brand Strategist) and our CEO, Matthew Gonnering. We’ll be the two chatty DAMsters in bright Widen colors with the magician at our side. It should be a good time!