Dear Dr. DAM: BAM BAM Brand Asset Management

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DEAR DR. DAM:  My name’s Hank and I work as the web marketing manager for a recreational sporting goods manufacturer.  I’m looking for a DAM system and collateral builder.  We have a budget for this sort of tool and hope to have something in place and fully functional for the new year.  We don’t have much of an I.T. department and limited resources to support marketing software, so we’re looking for a hosted digital asset management solution that offers global access, is easy to use and has the ability to restrict the level of user access.  Like most marketing people, consistency in our business branding carried across all of our customer touch points is very important.  Our creative and marketing teams use Adobe CS3 products for our work in process assets, in addition to PDFs, MS Word and Excel documents.  Our storage requirements are in the 200GB range and growing, especially since we hope to add video in the near future.  Our dealers currently use word docs as templates for ads and brochure and some sort of collateral customization feature would be a big help to automatically control brand consistency throughout our dealer network.  We currently have assets stored in multiple locations with a file folder structure and have no associated metadata.  Our FTP site does not work well for dealers and we’re doing away with the dealer extranet for a new solution.


A DAM system would help us collaboratively with our retailers and print partners, serving as a media warehouse to download approved files for advertising, as well as to use as a replacement to the FTP site for printers doing our few different catalogs.  We have seven different brands under the corporate brand.  We have 500 employees, 30 of which in sales and marketing.  We have 300 different dealers and some have their own catalogs.  We work with multiple printers and advertising agencies.  I just started looking for DAMs and I have not drilled down very far into any one product, but have recognized that there are DAM solutions ranging from light, medium and heavy.  What do you suggest?


DEAR HOSTED DAM HANK:  I think you know who I will recommend.  Widen can offer you a top of the line DAM SaaS solution that will make for a good medium-sized marketing asset management system with strong brand asset management appeal.  Widen’s hosted DAM solutions are competitively priced to suit and will scale as you grow.  Your dealers, printer and agency partners will all enjoy the ease of use.  Your dealers will especially enjoy to the ability to build professional quality ads with just simple point-and-click functions.  Plus, you’ll have the peace of mind of building brand recognition within your guidelines.  Best of all, Widen will have you up and running in 30 days – well trained full steam ahead for the new year!

Dr. DAM

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